Artists Advertising And The Borders Of Art
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Author |
: Michele H. Bogart |
Publisher |
: University of Chicago Press |
Total Pages |
: 460 |
Release |
: 1995 |
ISBN-10 |
: 0226063089 |
ISBN-13 |
: 9780226063089 |
Rating |
: 4/5 (89 Downloads) |
Synopsis Artists, Advertising, and the Borders of Art by : Michele H. Bogart
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Author |
: Joan Gibbons |
Publisher |
: Bloomsbury Publishing |
Total Pages |
: 208 |
Release |
: 2011-05-12 |
ISBN-10 |
: 9780857732743 |
ISBN-13 |
: 0857732749 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Art and Advertising by : Joan Gibbons
Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Author |
: Advertising Artists, Inc |
Publisher |
: |
Total Pages |
: 124 |
Release |
: 1919 |
ISBN-10 |
: UIUC:30112070425910 |
ISBN-13 |
: |
Rating |
: 4/5 (10 Downloads) |
Synopsis Solving Advertising Art Problems by : Advertising Artists, Inc
Author |
: Barry Hoffman |
Publisher |
: |
Total Pages |
: 152 |
Release |
: 2002 |
ISBN-10 |
: UOM:39015057630454 |
ISBN-13 |
: |
Rating |
: 4/5 (54 Downloads) |
Synopsis The Fine Art of Advertising by : Barry Hoffman
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author |
: Calvin J. Goodman |
Publisher |
: |
Total Pages |
: 686 |
Release |
: 2003 |
ISBN-10 |
: UCSD:31822034166470 |
ISBN-13 |
: |
Rating |
: 4/5 (70 Downloads) |
Synopsis Art Marketing Handbook by : Calvin J. Goodman
Author |
: Sarah Burns |
Publisher |
: Yale University Press |
Total Pages |
: 396 |
Release |
: 1996-01-01 |
ISBN-10 |
: 0300078595 |
ISBN-13 |
: 9780300078596 |
Rating |
: 4/5 (95 Downloads) |
Synopsis Inventing the Modern Artist by : Sarah Burns
Sarah Burns tells the story of artists in American society during a period of critical transition from Victorian to modern values, examining how culture shaped the artists and how artists shaped their culture. Focusing on such important painters as James McNeill Whistler, William Merritt Chase, Cecilia Beaux, Winslow Homer, and Albert Pinkham Ryder, she investigates how artists reacted to the growing power of the media, to an expanding consumer society, to the need for a specifically American artist type, and to the problem of gender.
Author |
: Eugene McCarraher |
Publisher |
: Belknap Press |
Total Pages |
: 817 |
Release |
: 2019 |
ISBN-10 |
: 9780674984615 |
ISBN-13 |
: 0674984617 |
Rating |
: 4/5 (15 Downloads) |
Synopsis The Enchantments of Mammon by : Eugene McCarraher
Eugene McCarraher challenges the conventional view of capitalism as a force for disenchantment. From Puritan and evangelical valorizations of profit to the heavenly Fordist city, the mystically animated corporation, and the deification of the market, capitalism has hijacked our intrinsic longing for divinity, laying hold to our souls.
Author |
: Caroline Goeser |
Publisher |
: |
Total Pages |
: 384 |
Release |
: 2007 |
ISBN-10 |
: UOM:39015067691934 |
ISBN-13 |
: |
Rating |
: 4/5 (34 Downloads) |
Synopsis Picturing the New Negro by : Caroline Goeser
Chronicles the vibrant partnership between literary and visual African American artists that resulted in the image of the New Negro. In the process, demonstrates that commercial illustration represents the largest and, in some cases, most progressive body of visual art associated with the Harlem Renaissance.
Author |
: Finola Kerrigan |
Publisher |
: Taylor & Francis |
Total Pages |
: 311 |
Release |
: 2022-12-20 |
ISBN-10 |
: 9781000788143 |
ISBN-13 |
: 1000788148 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Marketing the Arts by : Finola Kerrigan
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.
Author |
: Catherine Gudis |
Publisher |
: Psychology Press |
Total Pages |
: 354 |
Release |
: 2004 |
ISBN-10 |
: 0415934559 |
ISBN-13 |
: 9780415934558 |
Rating |
: 4/5 (59 Downloads) |
Synopsis Buyways by : Catherine Gudis
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.