bull; Task-based approach teaches readers how to combine HTML and CSS to create sharp, consistent Web pages regardless of monitor size, browser, platform, or viewing device. bull; Comprehensive coverage of the transition from HTML to XHTML, including the differences between the languages. bull; Packed with tips, techniques, and illustrations--all updated to reflect newer browsers and the changing use of HTML.

Quick and easy way to learn hypertext markup language.

Aimed toward the working programmer, this guide provides readers with everything they need to know to become experts at using the Hypertext Markup Language (HTML) to post on the Web. Liberally illustrated and detailed examples provide complete background and hands-on information to let programmers of any level design, install, and operate customized Web-specific CGI programs. CD contains ready-to-run programs and code fragments.

Mastery of HTML 3.0 is necessary for users who want to publish flexible, richly embellished hypertext information on the World Wide Web. Readers will be able to get all the guidance they need from this book by the leading authorities on the WWW and Hypertext Mark Up Language. Includes disk.

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.

The World Wide Web is loaded with science and science-related material. For everyone who wants to learn more about this amazing resource, Ed Renehan has compiled this fun and informative guide to what's out there, what's interesting, what's new and who's doing it. Whether your interest is in artificial intelligence, Hubble Space Telescope images, or the latest dinosaur findings, the best sources and how to reach them are right here.

Cyberspace is no longer a mystery. It has become irrevocably intertwined with everyday life, facilitating everything from reading the news and paying the bills to ordering birthday presents. We are in the midst of a revolution in mass communication, and there now exists the technology for creating new forms of community, empowering citizens, and challenging existing power structures. But will such changes occur? In this fascinating book Michael Margolis and David Resnick ponder the effects of cyberspace on American Politics. Our political system tends to normalize political activity, and thus, the Internet′s vast potential could be lost, rendering it just another purveyor of ignored information. This broad examination begins with a history of cyberspace and moves through discussions of parties, political interest groups, candidates, mass media, information dissemination, and commercial uses of the Internet. Politics as Usual offers an innovative and exciting look into previously ignored aspects of the Internet and American politics.