How To Become An Advertising Man
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Author |
: James Webb Young |
Publisher |
: |
Total Pages |
: 100 |
Release |
: 1989 |
ISBN-10 |
: IND:30000113884666 |
ISBN-13 |
: |
Rating |
: 4/5 (66 Downloads) |
Synopsis How to Become an Advertising Man by : James Webb Young
Author |
: Norman Lewis |
Publisher |
: |
Total Pages |
: 230 |
Release |
: 1927 |
ISBN-10 |
: UCAL:$B38261 |
ISBN-13 |
: |
Rating |
: 4/5 (61 Downloads) |
Synopsis How to Become an Advertising Man by : Norman Lewis
Author |
: James Webb 1886-1973 Young |
Publisher |
: Hassell Street Press |
Total Pages |
: 106 |
Release |
: 2021-09-09 |
ISBN-10 |
: 1014218950 |
ISBN-13 |
: 9781014218957 |
Rating |
: 4/5 (50 Downloads) |
Synopsis How to Become an Advertising Man by : James Webb 1886-1973 Young
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author |
: David Ogilvy |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2011 |
ISBN-10 |
: 190491537X |
ISBN-13 |
: 9781904915379 |
Rating |
: 4/5 (7X Downloads) |
Synopsis Confessions of an Advertising Man by : David Ogilvy
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author |
: Paddy Hayes |
Publisher |
: AuthorHouse |
Total Pages |
: 139 |
Release |
: 2020 |
ISBN-10 |
: 9781665580663 |
ISBN-13 |
: 1665580666 |
Rating |
: 4/5 (63 Downloads) |
Synopsis From Penguins to Paradise: My Life as an Advertising Man by : Paddy Hayes
From Penguins to Paradise: My Life as an Advertising Man invites the reader to laugh at and learn about the ad industry in equal measure. It charts the career of a young advertising agency trainee, from his initial struggles as a trainee Account Executive to his appointment as Managing Director (Thailand), and eventually Senior Vice President (International). His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London to the trials of opening some of the first Western agencies in Moscow and China. How do ad agencies work? How do you take the knowledge from London agencies and apply it in Singapore, Bangkok, Tokyo, and Brazil, while at the same time learning from these foreign cultures? And what is bachelor life really like in these far-away countries? All is revealed in this informative, light-hearted, and entertaining book.
Author |
: David Ogilvy |
Publisher |
: Vintage |
Total Pages |
: 613 |
Release |
: 2013-09-11 |
ISBN-10 |
: 9780804170055 |
ISBN-13 |
: 0804170053 |
Rating |
: 4/5 (55 Downloads) |
Synopsis Ogilvy on Advertising by : David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author |
: David Ogilvy |
Publisher |
: Holiday House |
Total Pages |
: 192 |
Release |
: 1963 |
ISBN-10 |
: PSU:000016466388 |
ISBN-13 |
: |
Rating |
: 4/5 (88 Downloads) |
Synopsis Confessions of an Advertising Man by : David Ogilvy
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.
Author |
: Jeffrey L. Cruikshank |
Publisher |
: Harvard Business Press |
Total Pages |
: 480 |
Release |
: 2010-08-12 |
ISBN-10 |
: 9781422161777 |
ISBN-13 |
: 1422161773 |
Rating |
: 4/5 (77 Downloads) |
Synopsis The Man Who Sold America by : Jeffrey L. Cruikshank
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author |
: Chase Adams |
Publisher |
: Createspace Independent Publishing Platform |
Total Pages |
: 28 |
Release |
: 2018-07-31 |
ISBN-10 |
: 1723495026 |
ISBN-13 |
: 9781723495021 |
Rating |
: 4/5 (26 Downloads) |
Synopsis Summary by : Chase Adams
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.
Author |
: Arthur W. Einstein, Jr. |
Publisher |
: McFarland |
Total Pages |
: 283 |
Release |
: 2014-01-10 |
ISBN-10 |
: 9780786456611 |
ISBN-13 |
: 0786456612 |
Rating |
: 4/5 (11 Downloads) |
Synopsis "Ask the Man Who Owns One" by : Arthur W. Einstein, Jr.
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.