Ask The Man Who Owns One
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Author |
: Arthur W. Einstein, Jr. |
Publisher |
: McFarland |
Total Pages |
: 283 |
Release |
: 2014-01-10 |
ISBN-10 |
: 9780786456611 |
ISBN-13 |
: 0786456612 |
Rating |
: 4/5 (11 Downloads) |
Synopsis "Ask the Man Who Owns One" by : Arthur W. Einstein, Jr.
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author |
: |
Publisher |
: |
Total Pages |
: |
Release |
: 1914 |
ISBN-10 |
: OCLC:1022203700 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Packard, a patrician and its prototypes by :
Author |
: Otto A. Schroeder |
Publisher |
: |
Total Pages |
: 394 |
Release |
: 1974 |
ISBN-10 |
: UOM:39015002060997 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis Packard, Ask the Man who Owned One by : Otto A. Schroeder
Author |
: |
Publisher |
: |
Total Pages |
: 692 |
Release |
: 1924 |
ISBN-10 |
: UOM:39015023943916 |
ISBN-13 |
: |
Rating |
: 4/5 (16 Downloads) |
Synopsis American Motorist by :
Author |
: Packard Motor Car Company |
Publisher |
: |
Total Pages |
: |
Release |
: 1933 |
ISBN-10 |
: OCLC:847839207 |
ISBN-13 |
: |
Rating |
: 4/5 (07 Downloads) |
Synopsis Introducing the New Packard Super Eight by : Packard Motor Car Company
Author |
: |
Publisher |
: |
Total Pages |
: 20 |
Release |
: 1911 |
ISBN-10 |
: UOM:39015080066064 |
ISBN-13 |
: |
Rating |
: 4/5 (64 Downloads) |
Synopsis Michigan Manufacturer & Financial Record by :
Author |
: |
Publisher |
: |
Total Pages |
: 448 |
Release |
: 1925 |
ISBN-10 |
: UTEXAS:059173011129976 |
ISBN-13 |
: |
Rating |
: 4/5 (76 Downloads) |
Author |
: |
Publisher |
: |
Total Pages |
: 542 |
Release |
: 1925 |
ISBN-10 |
: NYPL:33433108179411 |
ISBN-13 |
: |
Rating |
: 4/5 (11 Downloads) |
Synopsis Michigan Living - Motor News by :
Author |
: |
Publisher |
: |
Total Pages |
: 906 |
Release |
: 1918 |
ISBN-10 |
: UFL:31262094950697 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis The Jersey Bulletin and Dairy World by :
Author |
: |
Publisher |
: |
Total Pages |
: 52 |
Release |
: 1924 |
ISBN-10 |
: UVA:X030707604 |
ISBN-13 |
: |
Rating |
: 4/5 (04 Downloads) |
Synopsis The American Hebrew by :