Hospitality Sales And Advertising
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Author |
: James R. Abbey |
Publisher |
: Educational Institute |
Total Pages |
: 0 |
Release |
: 2014-08-18 |
ISBN-10 |
: 0133594505 |
ISBN-13 |
: 9780133594508 |
Rating |
: 4/5 (05 Downloads) |
Synopsis Hospitality Sales and Marketing by : James R. Abbey
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author |
: James R. Abbey |
Publisher |
: |
Total Pages |
: 740 |
Release |
: 1998 |
ISBN-10 |
: PSU:000043826810 |
ISBN-13 |
: |
Rating |
: 4/5 (10 Downloads) |
Synopsis Hospitality Sales and Advertising by : James R. Abbey
Author |
: Howard Feiertag |
Publisher |
: CRC Press |
Total Pages |
: 874 |
Release |
: 2019-08-15 |
ISBN-10 |
: 9780429614682 |
ISBN-13 |
: 0429614683 |
Rating |
: 4/5 (82 Downloads) |
Synopsis Hospitality Sales and Marketing by : Howard Feiertag
Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
Author |
: Derek Taylor |
Publisher |
: Routledge |
Total Pages |
: 338 |
Release |
: 2012-05-04 |
ISBN-10 |
: 9781136398148 |
ISBN-13 |
: 1136398147 |
Rating |
: 4/5 (48 Downloads) |
Synopsis Hospitality Sales and Promotion by : Derek Taylor
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Author |
: Howard Feiertag |
Publisher |
: |
Total Pages |
: 684 |
Release |
: 2019 |
ISBN-10 |
: 0429057202 |
ISBN-13 |
: 9780429057205 |
Rating |
: 4/5 (02 Downloads) |
Synopsis Hospitality Sales and Marketing by : Howard Feiertag
General managers involvement with sales -- Developing leads and prospects for hospitality sales -- The working of a hotel property sales operation -- Techniques for increasing sales -- Working with group markets -- The travel agent and the leisure travel market -- Sales planning and sales calls -- Hospitality sales training -- The negotiation process in sales -- Attributes of successful salespersons -- Helpful tips for hotel sales staff -- Action plans for marketing and sales -- Working on contracts for groups -- Everyone at a property is involved in sales -- A professional approach to hospitality sales along with networking -- Understanding the features of your product, especially F&B -- HR in connection with sales staff employment.
Author |
: David C. Bojanic |
Publisher |
: Wiley Global Education |
Total Pages |
: 386 |
Release |
: 2016-11-16 |
ISBN-10 |
: 9781119195153 |
ISBN-13 |
: 1119195152 |
Rating |
: 4/5 (53 Downloads) |
Synopsis Hospitality Marketing Management by : David C. Bojanic
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author |
: Neil Wearne |
Publisher |
: Routledge |
Total Pages |
: 337 |
Release |
: 2013-01-11 |
ISBN-10 |
: 9781136001857 |
ISBN-13 |
: 1136001859 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Hospitality Marketing by : Neil Wearne
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Author |
: Joe Wolosz |
Publisher |
: Infinite Corridor Pub |
Total Pages |
: 168 |
Release |
: 1997 |
ISBN-10 |
: 0965729893 |
ISBN-13 |
: 9780965729895 |
Rating |
: 4/5 (93 Downloads) |
Synopsis Hotel and Motel Sales, Marketing, and Promotion by : Joe Wolosz
Author |
: Pat Golden-Romero |
Publisher |
: Routledge |
Total Pages |
: 320 |
Release |
: 2007-06-07 |
ISBN-10 |
: 9781136398070 |
ISBN-13 |
: 1136398074 |
Rating |
: 4/5 (70 Downloads) |
Synopsis Hotel Convention Sales, Services and Operations by : Pat Golden-Romero
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
Author |
: Francis Buttle |
Publisher |
: Taylor & Francis |
Total Pages |
: 435 |
Release |
: 2016-10-04 |
ISBN-10 |
: 9781317403494 |
ISBN-13 |
: 1317403495 |
Rating |
: 4/5 (94 Downloads) |
Synopsis Hospitality Marketing by : Francis Buttle
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.