"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Are you interested in the stock market? Do you plan to start investing in it? Or have you burned your fingers in the real estate through rash decisions or wrong advice? Have you been swayed by hype and ads that lure you with the promise of quick riches? Well, then, Madness of the Masses is a book you must read. History has proved time and again how get-rich- quick offers have fallen flat, leaving investors in a state of financial ruin. However, we never seem to learn from history. When the next exciting scheme to get rich comes along, we fall for it all over again, leaving us in financial ruin, while the perpetrators of the scams, more often than not, laugh their way to the banks. These boom and bust cycles continue century after century. In this book, author Sameer Rastogi makes a compelling case for how human greed and envy propel us towards financial ruin. He says, “I have witnessed investor emotions and biases during Booms and Depressions. With experience, I realized that most of the investor questions and investor biases didn’t have practical answers in pure investment research. It required out-of- the-box thinking. It required analysis of investor behaviour at large. It required a study of emotional forces like greed and fear… For investment success, the EQ of each investor proved to be worth its weight in gold. Also, high investment IQ alone didn’t necessary translate into higher investment profits.” Unlike most dry finance books, Madness of the Masses is peppered with interesting anecdotes from history detailing scams through the ages, making it a thought-provoking, fascinating read. A definite must-read for investors and potential investors as there is a lesson for each of us. The author says, “The bubbles and scams are not new. They have been in existence since the time humans have been greedy, jealous and fearful. The madness of the masses is here to stay. It is up to individuals to learn from the past and stand apart from the crowd.” Section 1 Historical evidences of our vulnerability to Investment Bubbles and Scams 1. History is a great teacher, but we are not good students 2. Tulip Mania – How an entire nation went nuts over flower bulbs (circa 1637) 3. Mississippi Company Bubble – Anybody can get rich quick in France (circa 1717) 4. The South Sea Company – The Great Greed of Great Britain (circa 1721) 5. Railway Mania – The Gravy Train (circa 1845) 6. Florida Land Boom – Man-less Land for the Landless Man (circa 1925) 7. The Great Storm before The Great Depression (circa 1929) 8. Japanese Asset Bubble (circa 1986) 9. The Great Indian Thugs and their Tricks a. PACL Scam b. Saradha Scam c. Stock Market and Banking Scam by Harshad Mehta & Ketan Parekh d. Home Trade e. Teak Plantation f. EMU Mania g. Scams of Real Estate h. ….And some more jaw dropping scams Section 2 Causes of Asset Bubbles and Scams 10. The Power of Greed 11. The Power of Envy 12. The Power of Patterns Section 3 Identifying a Bubble or a Scam, and Avoiding it 13. Avoiding the Scams 14. Avoiding the Asset Bubbles 15. Some Strange but Worthy Indicators of Gauging a Bubble a. Industry becomes the first choice for career seekers. b. Bigger and taller skyscrapers. c. Art sales are frontpage news. d. Industry-related magazines are flying off the shelf. e. The difference between long-term and short-term fades. f. Everyone around you will be an expert. g. Financial engineering hits the roof . h. Investments are out, casinos are in. Bibliography

Herd mentality (also known as mob mentality) describes behavior in which people act the same way or adopt similar behaviors as the people around them - often ignoring their own feelings in the process. Think of a sheep blindly following the flock no matter where they go just because that's what the herd is doing. Another commonly cited example of human herd behavior is the phenomenon of stock market bubbles. ... Many observers see these stock market trends as examples of herding behavior because individuals are driven by emotion rather than a reason to "join the crowd"; greed drives mass buying frenzies, and fear drives crashes. This book is a short, thought-provoking, and humorous essays that help awaken one from the deep trance of the herd mentality. What a person would like to say but would never have the guts, the author says it for them. this book allows one to sit back, have a laugh and step outside their comfort zone!

In the compelling anthology WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology, readers are presented with a thought-provoking exploration of the psychological phenomena of group behavior. Across a variety of literary stylesfrom treatises to analytical essaysthe collection delves into the mechanics of human behavior within large groups, offering insights into how and why individuals relinquish their sense of self to the collective. Highlighting the diversity and significance of the works included, the anthology stands out for its historical depth and the timeless relevance of its themes, adeptly weaving together seminal texts that have shaped our understanding of crowd psychology. The anthology not only serves as a compendium of foundational perspectives but also as a platform for critical engagement with the subject matter. The contributing authors and editors, Charles Mackay, Jean-Jacques Rousseau, Gerald Stanley Lee, Gustave Le Bon, William McDougall, Everett Dean Martin, and Wilfred Trotter, are distinguished for their pioneering contributions to social psychology and philosophy. Their collective works intersect with key moments in intellectual history, from Enlightenment thought to early twentieth-century sociology, reflecting a broad spectrum of viewpoints on mob mentality. This confluence of historical, cultural, and literary movements enables readers to appreciate the complexity of crowd dynamics, showcasing the anthologys role in fostering a nuanced understanding of collective human behavior. Scholars, students, and general readers alike will find WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology an indispensable resource. This anthology not only offers educational value through its comprehensive coverage of crowd psychology but also invites readers into a dialogue with the past, encouraging a deeper interrogation of contemporary societal behaviors. Through its curated selection of texts, the collection provides a unique lens through which to explore the intricate interplay between individual agency and collective influence, making it a must-read for anyone seeking to unravel the mysteries of human social behavior.

Herd mentality (also known as mob mentality) describes behavior in which people act the same way or adopt similar behaviors as the people around them - often ignoring their own feelings in the process. Think of a sheep blindly following the flock no matter where they go just because that's what the herd is doing. Another commonly cited example of human herd behavior is the phenomenon of stock market bubbles. ... Many observers see these stock market trends as examples of herding behavior because individuals are driven by emotion rather than a reason to "join the crowd"; greed drives mass buying frenzies, and fear drives crashes. This book is a short, thought-provoking, and humorous essays that help awaken one from the deep trance of the herd mentality. What a person would like to say but would never have the guts, the author says it for them. this book allows one to sit back, have a laugh and step outside their comfort zone!

In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing book on how Eastern Europe faced the crimes of Communism, was awarded both the National Book Award and the Pulitzer Prize in the US. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.

"This book guides you through the process of creating a radio show or podcast from the initial idea to the finished production. Drawing on the experience of national broadcasters like : Jamila Bey, Cindy Carpien, Alex Cohen, Jeff Hansen, Steve Inskeeep, Jay Kernis, Al Letson, Michel Martin, Rachel Martin, Ellen McDonnell, Irene Noguchi, Susan Stamberg, and Carline Watson."--Back cover.

This edition brings to you Le Bon's two most celebrated works, "The Crowd: A Study of the Popular Mind" and "The Psychology of Revolution", which made a breakthrough in what is now known as crowd psychology. Le Bon theorised about a new entity, "psychological crowd", which emerges from incorporating the assembled population not only forms a new body but also creates a collective "unconsciousness". As a group of people gather together and coalesces to form a crowd, there is a "magnetic influence given out by the crowd" that transmutes every individual's behaviour until it becomes governed by the "group mind"._x000D_ Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. Ignored or maligned by sections of the French academic and scientific establishment during his life due to his politically conservative and reactionary views, Le Bon was critical of democracy and socialism. Le Bon's works were influential to such disparate figures as Theodore Roosevelt and Benito Mussolini, Sigmund Freud and José Ortega y Gasset, Adolf Hitler and Vladimir Lenin.

Linda Kohanov is beloved for her groundbreaking articulation of “the way of the horse,” an experiential wisdom known to riders for centuries but little studied or adapted to off-horse use. Now Kohanov takes those horse-inspired insights on the nonverbal elements of exceptional communication and leadership into the realms of our workplaces and relationships. Here we explore the benefits of “nonpredatory power” in developing assertiveness, fostering creativity, dealing with conflict, and heightening mind-body awareness. In “A Brief History of Power,” the first part of this far-reaching book, Kohanov profiles cultural innovators who employed extraordinary nonverbal leadership skills to change history, usually on horseback: Winston Churchill, George Washington, Alexander the Great, and Siddhartha Gautama (the Buddha), among others. She also draws on the behavior of mature horse herds, as well as the herding cultures of Africa and Mongolia, to debunk theories of dominance hierarchies, challenge ingrained notions of “survival of the fittest,” and demonstrate the power of a consensual leadership in which governing roles are fluid. Kohanov then adapts these lessons into twelve powerful guiding principles we can all incorporate into our work and personal lives. Eloquent and provocative, this is horse sense for everyone who seeks to thrive in the herds we all run in — our communities, careers, families, and friendships.