In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States. Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of these business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years. Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page—for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion—and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. In addition to examining Google's breakthrough business strategies and new business models—which have transformed online advertising and changed the way we look at corporate responsibility and employee relations—Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"? What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.

Google is an American multinational technology company that specializes in internet-related services and products. It was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company's mission is to organize the world's information and make it universally accessible and useful. Its flagship product is the search engine, which has become synonymous with conducting online searches. In addition to the search engine, Google offers a variety of other products and services, including email (Gmail), document creation and editing (Google Drive), video sharing (YouTube), and social networking (Google+). Google's success has been driven by its innovative approaches to technology, rigorous focus on user experience, and deep commitment to data-driven decision making. It has consistently been ranked as one of the world's most valuable brands and has a market capitalization of over $1 trillion. The company's continued growth and expansion have been fueled by a constant stream of new products, partnerships, and acquisitions. Today, Google is one of the world's largest and most influential companies, with a presence in almost every country and over 100,000 employees worldwide.

This title examines the remarkable lives of Larry Page and Sergey Brin and their work building the groundbreaking company Google. Readers will learn about Page and Brin’s backgrounds and education, as well as their early careers. Also covered is a look at how Google operates and issues the company faces, such as handling privacy and copyright lawsuits, facing competition, and developing new online user services. Color photos, detailed maps, and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index. Technology Pioneers is a series in Essential Library, an imprint of ABDO Publishing Company.

Google’s has proved to be one of the most successful business models in today’s knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved? This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks. Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

From humble beginnings to absolutely “killing it” in the field of SEO, Ali Husayni has managed to create the ultimate book for search engine optimization practitioners. An expert marketer, conversion rate optimization specialist, teacher, speaker, and author, Ali has worked with business owners in a myriad of industries to achieve their business goals. In this book, Ali offers the very steps his SEO team at Millionairium utilizes daily to help business owners achieve higher Google Rankings, more prominent online reputations, and an influx of legitimate leads using the power of Google SEO. Why would he give away all his secrets? Ali doesn’t want you to make the same mistakes he made. His trials and the lessons he learned become your benefit in this detailed and yet simple-to-understand new book. You won’t find any Black-Hat SEO here. Only tried, true, and effective techniques that align with Google’s guidelines for helping businesses grow for more profits and higher ROI.

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to... Identify goals, target markets, and demographics Create your AdWords account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master AdWords’ tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use AdWords to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from AdWords’ suggestions–and know when to ignore them Utilize AdWords reporting to improve your ads’ profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your AdWords campaigns