This is a full account of the dazzling Technicolor years that turned the screen from silver to every color of the rainbow. Here in one volume are the films, the stars, the showmen and all the elements behind the phenomenon that changed movies forever. Beautiful film stills and rare behind-the-scenes photos taken on the sets of memorable Technicolor movies highlight the personalities and stories behind the making of the movies. From the long struggle to bring perfect color to motion pictures, to the restoration of classic features and the evolution of digital technologies, Technicolor has redefined the movie-going experience.--From publisher description.

Film is a communal dream in which our fears and fantasies are revealed. It has influenced our behaviour, intertwined with our politics, helped to forge national identity, galvanise communities against a wartime enemy or warn of social upheaval. It has burrowed deep into our psyche, changing perceptions of history and memory, and even raised our romantic expectations.Despite decades of rapid change, we are still hypnotised and seduced by the power of cinema; it remains our most persuasive mass entertainment. In this fascinating, entertaining and illuminating book Francine Stock takes us on a personal journey through a glorious century of cinema, from the Lumiere brothers' flickering train to the 3D excesses of Avatar, showing in vivid detail how film both reflects and remakes our world.

Color on the motion picture screen.

Using extensive research and interviews with many of the surviving Technicolor technicians, the history of dye printing and the events leading to its demise are fully covered. (The Beijing Film Laboratory is the only facility currently using the process.) Included are diagrams of how the process worked and an extensive listing of U.S. feature films printed with it.

"Traces the first two decades of the Technicolor Corporation and the development of its two-color motion picture process, using such resources as corporate documents, studio production files, contemporary accounts, and unpublished interviews. Includes annotated filmography of all two-color Technicolor titles produced between 1915 and 1935"--

Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.

Film is a communal dream in which our fears and fantasies are revealed. It has influenced our behaviour, intertwined with our politics, helped to forge national identity, galvanise communities against a wartime enemy or warn of social upheaval. It has burrowed deep into our psyche, changing perceptions of history and memory, and even raised our romantic expectations. Despite decades of rapid change, we are still hypnotised and seduced by the power of cinema; it remains our most persuasive mass entertainment. In this fascinating, entertaining and illuminating book Francine Stock takes us on a personal journey through a glorious century of cinema, from the Lumiere brothers' flickering train to the 3D excesses of Avatar, showing in vivid detail how film both reflects and remakes our world.