This is a full account of the dazzling Technicolor years that turned the screen from silver to every color of the rainbow. Here in one volume are the films, the stars, the showmen and all the elements behind the phenomenon that changed movies forever. Beautiful film stills and rare behind-the-scenes photos taken on the sets of memorable Technicolor movies highlight the personalities and stories behind the making of the movies. From the long struggle to bring perfect color to motion pictures, to the restoration of classic features and the evolution of digital technologies, Technicolor has redefined the movie-going experience.--From publisher description.

Film is a communal dream in which our fears and fantasies are revealed. It has influenced our behaviour, intertwined with our politics, helped to forge national identity, galvanise communities against a wartime enemy or warn of social upheaval. It has burrowed deep into our psyche, changing perceptions of history and memory, and even raised our romantic expectations.Despite decades of rapid change, we are still hypnotised and seduced by the power of cinema; it remains our most persuasive mass entertainment. In this fascinating, entertaining and illuminating book Francine Stock takes us on a personal journey through a glorious century of cinema, from the Lumiere brothers' flickering train to the 3D excesses of Avatar, showing in vivid detail how film both reflects and remakes our world.

Using extensive research and interviews with many of the surviving Technicolor technicians, the history of dye printing and the events leading to its demise are fully covered. (The Beijing Film Laboratory is the only facility currently using the process.) Included are diagrams of how the process worked and an extensive listing of U.S. feature films printed with it.

"Traces the first two decades of the Technicolor Corporation and the development of its two-color motion picture process, using such resources as corporate documents, studio production files, contemporary accounts, and unpublished interviews. Includes annotated filmography of all two-color Technicolor titles produced between 1915 and 1935"--

Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.

The Avengers was a unique, genre-defying television series which blurred the traditional boundaries between 'light entertainment' and disturbing drama. It was a product of the constantly-evolving 1960s yet retains a timeless charm. The monochrome filmed Emma Peel season had established a cult following for a series which became an intrinsic part of the 'Swinging Sixties'. Backed by US dollars, the show was now filmed 'in color' and Avengerland becomes stranger and more playful than ever: Steed is shrunk to the size of a desk pad, forced to evade a machine-gun-toting nanny; Emma Peel is tortured in a medieval ducking stool and turned into a living cybernaut. Mrs. Peel, We're Needed draws on the knowledge of a broad range of experts and fans of The Avengers as it explores the wonderfully mad Technicolor world of Emma Peel.

How did the coming of colour change the British film industry? Unlike sound, the arrival of colour did not revolutionise the industry overnight. For British film-makers and enthusiasts, colour was a controversial topic. While it was greeted by some as an exciting development – with scope for developing a uniquely British aesthetic – others were deeply concerned. How would audiences accustomed to seeing black-and-white films – which were commonly regarded as being superior to their garish colour counterparts – react? Yet despite this initial trepidation, colour captivated many British inventors and film-makers. Using different colour processes, these innovators produced films that demonstrated remarkable experimentation and quality. Sarah Street's illuminating study is the first to trace the history of colour in British cinema, and analyses the use of colour in a range of films, both fiction and non-fiction, including The Open Road, The Glorious Adventure, This is Colour, Blithe Spirit, This Happy Breed, Black Narcissus, The Red Shoes, The Tales of Hoffmann and Moulin Rouge. Beautifully illustrated with full colour film stills, this important study provides fascinating insights into the complex process whereby the challenges and opportunities of new technologies are negotiated within creative practice. The book also includes a Technical Appendix by Simon Brown (Kingston University, UK), which provides further details of the range of colour processes used by British film-makers.

Influential during Hollywood’s silent-film era, the Pathé Exchange was a multinational film company with a production and distribution model very different from the self-contained units of most major studios. When the Cock Crows: A History of the Pathé Exchange, by Richard Lewis Ward, tells the unconventional story of this unique company, examining its triumphs and failures on the margins of the Hollywood system and its legacy in the movie business. Ward traces the company’s turbulent evolution from its roots as an American distributor for Pathé Frères, its French parent studio, through its many subsequent changes in ownership, to its final years under the controversial leadership of Joseph P. Kennedy and the eventual merger of the company’s production department with RKO. Included are the stories of the unlikely survival of Pathé’s nonproduction assets, such as Pathé Industries, Inc., Pathé-America Distributing Co., Inc., and Pathé Communications Corporation, which continued to operate as part of the industry long after the Exchange had ceased to exist. Ward also provides a fascinating glimpse into the silent movie era and the business and creative decisions that led the Exchange to fail. Film historians have largely ignored the Pathé Exchange, despite its having produced some of the most famous early serials (including the series that began with The Perils of Pauline) and distributed the first films of comedy legends Harold Lloyd, Harry Langdon, Laurel and Hardy, and Our Gang. When the Cock Crows reveals the promise and peril of early Hollywood and establishes the company’s vital place in film history, creating a more vivid picture of this era.