This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

This study offers a unique approach to understanding how markets are constructed for agroecological products while also supporting small-scale actors in their existing agroecology production and marketing strategies.

In an effort to promote agro-enterprises and agro-industries as viable forms of inclusive development, the Food and Agriculture Organization of the United Nations (FAO) and The Cornell International Institute for Food, Agriculture and Development (CIIFAD) in collaboration with the International Association of Agricultural Economists (IAAE), organized an international symposium on the topic “Innovative Institutions, Public Policies, and Private Strategies for Inclusive Agro-Enterprise Development”, as part of the Triennial Meetings of the IAAE held in Foz do lguaçu, Brazil, in August 2012.This book contains the major papers presented at the symposium, which feature a wide range of country and regional experiences and examine the influence of markets and technology transfer to agro-enterprises on food security, poverty, and economic growth. The contributions also identify alternative market access strategies for sustainable economic development. This volume will enrich existing knowledge of agro-enterprises as a channel for promoting inclusive growth and reducing poverty levels across developing and emerging markets.

Volume editorial board: Leen Van Molle (University of Leuven, Belgium), Yves Segers (University of Leuven, Belgium) (directors) John Chartres (University of Leeds, UK), Marc de Ferriere le Vayer (University of Tours, France), Pim Kooij (Wageningen University, Netherlands), Michael Kopsidis(IAMO, Halle (Saale), Bjorn Poulsen (Aarhus University, Denmark), Jean-Pierre Williot (University of Tours, France) Agriculture and nourishment are, from early times and up to now, crucial elements in the development of market systems. Shortage and surplus gave shape to different forms of exchange and sale, to the dynamics of supply and demand, and to expanding interconnections between regions and social groups. Farmers learned to adapt their production to market conditions and to the shifting needs and tastes of a growing and demanding public. But the path from a self-supporting way of life to the present forms of market integration in the complex, global world was far from uniform and linear. Food production, market structures and market mechanisms changed over time and differed between regions and countries of the North Sea area. This volume aims at exploring and unravelling the complexity of the agro-food market, from the field to the table.

This publication reveals that organic agriculture is disadvantaged by current agricultural support policies, and the proliferation of standards and labels has sometimes confused consumers and impeded trade.

The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.