This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

"The best book on collaboration ever written!" —Diane Flannery, founding CEO, Juma Ventures And now this classic book is even better—much better. Completely revised and updated, the second edition is loaded with new tools and techniques. Two powerful new chapters on agenda design A full section devoted to reaching closure More than twice as many tools for handling difficult dynamics 70 brand-new pages and over 100 pages significantly improved

This guide presents a step-by-step approach to assist development practitioners, national authorities and the private sector in facilitating the development of export promotion programs through building multi-stakeholder value chain (VC) alliances to compete in international markets. The guide draws from the Alliances for Action (A4A) approach, which was developed by the International Trade Centre (ITC). A4A has been proven to be effective in mobilizing VC and supporting participants in an ecosystem around a shared purpose to transform VC performance in terms of competitiveness, value addition, and export growth, among other targets. This helps practitioners and value chain stakeholders understand the critical steps and processes in the establishment of successful alliances, which lead to product upgrading, the establishment of new market outlets, and the promotion of sustainable production and consumption.