In an era of economic uncertainty, layoffs, high unemployment and underemployment, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. Furthermore, no matter what level position you are seeking, companies want to hire, invest in and promote proven branded leaders – people who exude confidence and authority through their mastery of important branded skills that delivers world-class results individually and through and with people. In this case study of Michael D. Brown’s two years spent showing leaders of a Fortune 5 oil and gas company how to become distinct branded leaders instead of extinct generics, Michael D. Brown shows you how to employ his unique and proven Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve, in a manner that will encourage people to follow your lead with passion, conviction and determination without being asked (or begged). Brown outlines both the Fresh PASSION method and how he applied it in this particular situation with easy-to-follow detail, personal assessments and an interactive action guide that will lead to you developing, enhancing and positioning your personal brand for exponential personal, professional and economic success. ​You will discover how longtime employees left behind their “generic” ways of thinking and conducting business to create an entire experience they could present to employers, bosses, clients, and co-workers that left them begging for their services and produced double-digit top- and bottom-line results for the company and their clients. This process positioned them as sought-after brands in the organization and lead to them earning record financial compensation, consistent recognition and promotions. With Fresh PASSION, they avoided the pitfalls of a generic career and instead obtained the benefits and leadership credentials that come from being a branded entity.

In this internationally bestselling sequel to the classic business book In Search of Excellence, Tom Peters and Nancy Austin reveal the secrets of a management revolution. The authors show how by mixing attention to detail with values, vision and integrity, you can achieve long-term excellence. The heart and soul of the management revolution is leadership which mixes tough-mindedness with tenderness, enabling every employee to take possession of their own achievements, and which demands that each person becomes an innovative contributor to the company's success. Dedicated to imaginative leaders everywhere, this book is for all concerned about the pursuit of excellence in the business world and in public service.

Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It's never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

Motivation...Success...Leadership...Passion. Hall of Fame college basketball coach Jim Calhoun shares his secrets for success for the first time ever in A Passion to Lead. Coach Jim Calhoun is one of the most successful coaches in college basketball history. Having sent countless players to the NBA, Coach Calhoun is known for producing not just great athletes but great human beings. He is both an exceptional leader and self-made man whose ability to motivate and inspire young men is unsurpassed. In A Passion to Lead, he shares the fundamental principles that have allowed him to have an impact on so many. When he took command of the Connecticut Huskies, the team had had a losing record for five straight seasons. In twenty-one years of leadership, Calhoun has transformed a middling regional program into a national powerhouse with two NCAA championships. But what makes Coach Calhoun such an excellent leader? How did he take a program with a modest tradition and turn it into a national champ and perennial title contender? What is his management style? What are his motivational techniques? Calhoun reveals them here and includes anecdotes about his life as a coach, family man, and, ultimately, a teacher--as well as the following key principles: *Win Every Day: Talent determines what you can do in life. Motivation determines what you decide to do. Attitude determines how well you do it. *Standards, Then Victories: To build a winning organization, establish a culture of winning and make everyone accountable. Out of high standards come victories. *Tough Love: Pushing is only half the equation. Individuals perform best when they feel good about themselves. *And much more. A Passion to Lead is for all those who are serious about making their dreams a reality. It's a motivational tool for achieving success both at work and in life, and it can help turn any adversity into an advantage.

Provides an overview of the big issues in the business world today, with firsthand accounts from young leaders tasked with tackling these issues head on.

ENDORSEMENT Dear Reader, If you are hungering and thirsting for more depth of love and more reasons to rejoice in your relationship with Almighty God, this is a book for you. For many years, Igho Yegbeburu has lived with one desire: to see the glory of God revealed on earth. He is a born-again, Spirit-filled, and Spirit-anointed child of God who seeks to be a man after God's own heart. In this book you will be able to eat the fruit of his walk with the Lord and taste of the Lord's gracious and powerful work in his life. I want to warn you: this is not a book to be read at one sitting. Before you read, prepare your heart with prayer. Prepare to give thanks; prepare to rejoice; prepare to repent; prepare to cry out for God to move in your heart and life in a new and more powerful way. I did and I was blessed. You will be too! Rev. (Dr.) Paul O. Davidson Oneida, Kentucky USA P.S. Plan to read this book more than just once. I do, and I also plan to get many copies to give away. ABOUT THE AUTHOR Igho Lewis Yegbeburu is a seminary graduate with a bachelor's degree. After his training, he served as associate pastor leading church music, discipleship, prayer, and counseling ministries. In 2005 he obeyed God's leading to resign from this position to dedicate his life to promoting a deeper understanding of true and passionate worship. He is the president of The Glorious Fountain Ministries, an interdenominational ministry committed to promoting worship through music since 1994. His life and ministry are blessed with the grace and presence of God. Igho and his wife, Toyin, are blessed with three adorable children: David, Sharon, and Bliss.

NEW YORK TIMES BESTSELLER • The true story of an ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary—now in an updated twentieth-anniversary edition “This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean Meet Fred. In this timeless and powerful book, Mark Sanborn, member of the Speaker Hall of Fame, recounts the true story of Fred, an ordinary USPS carrier who introduced himself one day shortly after Sanborn had moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplifies everything “right” with customer service. Did people want packages left on the porch or prefer a notice to pick them up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as routine work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We’ve all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself. In this updated edition, Sanborn speaks to the seismic changes that have transformed the world of work in recent years—with employees increasingly hungry for purpose in their jobs—and outlines the book’s fresh applications. By following his principles, you, too, can find more excitement, fulfillment, and success in your career—and in your life.

Reignite your passion for serving children! Have you fallen into a rut? Has your position become simply a "role" or a "job?" The authors of this book will remind you why education, the most important profession in our society, demands passionate leadership. Passionate Leadership is an aspiring call to action for teachers and principals around the world to recommit to passionately serving children, building the communities children deserve, and celebrating our successes. Take ownership, push to new heights, and break old boundaries by following the strategies in this book. Discover Practical ideas and suggestions for how to serve as a beacon of hope in the field First-hand experiences from enthusiastic leaders modeling what passionate leadership looks like Charts and graphs that will help you assess your strong points and identify areas you can improve on Student success and growth begin with leaders who commit to taking courageous action!

Strategies for creating a welcoming, equitable, and high-performing work environment Inclusive Leadership For Dummies helps leaders successfully navigate the nuances of a diverse workforce and create a culture where ALL talent can thrive. Toss out the one-size-fits-all leadership approaches, because the workforce is not a monolith—it’s a rich and beautiful tapestry made up of people from all backgrounds, cultures, skills, and experiences. This book enables you to develop the knowledge and competencies needed to lead diverse teams successfully. It also provides tips, tools, and techniques, for how to proactively respond to external pressures and disruptions like the changing workforce, marketplace, and the political and economic climate for how to foster and ensuring that all employees are included, valued, they feel safe, and they can do their best work. Discover the concept of inclusive leadership and learn what inclusive leaders do Evolve your own thinking and behaviors to promote inclusivity and a welcoming atmosphere Minimize your blind spots in meetings and interactions and overcome any blunders or pitfalls Gain inspiration from case studies of effective inclusive leaders For emerging, mid-level, and senior leaders who want to foster greater trust, psychological safety, and a high performing work environment that leverages (or celebrates) all attributes of diversity Inclusive Leadership For Dummies is the resource for you.

Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.