This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

A path-breaking scholar's insightful reexamination of the resurrection of the body and the construction of the self When people talk about the resurrection they often assume that the bodies in the afterlife will be perfect. But which version of our bodies gets resurrected--young or old, healthy or sick, real-to-life or idealized? What bodily qualities must be recast in heaven for a body to qualify as both ours and heavenly? The resurrection is one of the foundational statements of Christian theology, but when it comes to the New Testament only a handful of passages helps us answer the question "What will those bodies be like?" More problematically, the selection and interpretation of these texts are grounded in assumptions about the kinds of earthly bodies that are most desirable. Drawing upon previously unexplored evidence in ancient medicine, philosophy, and culture, this illuminating book both revisits central texts--such as the resurrection of Jesus--and mines virtually ignored passages in the Gospels to show how the resurrection of the body addresses larger questions about identity and the self.

Since the global economic crisis of 2007–2008, ‘capitalism’ has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian W. Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by Steve Lambert, entitled Capitalism Works for Me! In doing so, he considers several key questions, including: How do everyday people view and make sense of capitalism and its role in their work and personal lives? What are the discourses they use in their common-sense understandings of the economy to defend or reject capitalism as a system? Chun looks at how dominant discourses in social circulation operate to co-construct and support capitalism, and the accompanying counter-discourses that critique it. This is key reading for advanced students of discourse analysis, language and globalization/politics, media/communication studies, and related areas. A video lecture by the author can be accessed via the Routledge website (www.routledge.com/9781138807105) and the Routledge Language and Communication Portal (www.routledgetextbooks.com/textbooks/languageandcommunication).

Against the background of the so-called ‘obesity epidemic’, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, shedding new light on the rhetorical forces behind body anxieties and extreme methods of weight loss and beautification. Drawing on rich interview material with cosmetic surgery patients and offering fresh analyses of various texts from popular culture, including internationally-screened reality-television shows including The Biggest Loser, Extreme Makeover and The Swan as well as entertainment programs and documentaries, this book examines the ways in which Western media capitalize on body anxiety by presenting physical perfection as a moral imperative, while advertising quick and effective transformation methods to erase physical imperfections. With attention to contemporary lines of resistance to standards of thinness and attempts to redefine conceptions of beauty, Media and the Rhetoric of Body Perfection will appeal to scholars and students of popular culture, television, media and cultural studies, as well as the sociology of the body, feminist thought, body transformation and cosmetic surgery.

Machiavelli saw history in general as a way to learn useful lessons from the past for the present, and also as a type of analysis which could be built upon, as long as each generation did not forget the works of the past. In "Discourses on Livy" Machiavelli discusses what can be learned from roman period and many other eras as well, including the politics of his lifetime. This is a work of political history and philosophy written in the early 16th. The title identifies the work's subject as the first ten books of Livy's Ab urbe condita, which relate the expansion of Rome through the end of the Third Samnite War in 293 BC. Niccolò di Bernardo dei Machiavelli (1469 – 1527) was an Italian diplomat, politician, historian, philosopher, humanist, and writer. He has often been called the father of modern political science. He was for many years a senior official in the Florentine Republic, with responsibilities in diplomatic and military affairs. He served as a secretary to the Second Chancery of the Republic of Florence from 1498 to 1512, when the Medici were out of power.He wrote his most well-known work The Prince in 1513, having been exiled from city affairs.