Designing Direct Mail That Sells
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Author |
: Sandra J. Blum |
Publisher |
: Northlight |
Total Pages |
: 0 |
Release |
: 1999 |
ISBN-10 |
: 0891348271 |
ISBN-13 |
: 9780891348276 |
Rating |
: 4/5 (71 Downloads) |
Synopsis Designing Direct Mail that Sells by : Sandra J. Blum
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author |
: Sheree Clark |
Publisher |
: Rockport Publishers |
Total Pages |
: 164 |
Release |
: 1997-11 |
ISBN-10 |
: 1564964361 |
ISBN-13 |
: 9781564964366 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Creative Direct Mail Design by : Sheree Clark
200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.
Author |
: Craig Simpson |
Publisher |
: Entrepreneur Press |
Total Pages |
: 250 |
Release |
: 2014-01-28 |
ISBN-10 |
: 9781599185187 |
ISBN-13 |
: 1599185180 |
Rating |
: 4/5 (87 Downloads) |
Synopsis The Direct Mail Solution by : Craig Simpson
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author |
: Direct Marketing Creative Guild (U.S.) |
Publisher |
: PBC International |
Total Pages |
: 264 |
Release |
: 1985 |
ISBN-10 |
: UOM:39015009276547 |
ISBN-13 |
: |
Rating |
: 4/5 (47 Downloads) |
Synopsis Direct Marketing Design by : Direct Marketing Creative Guild (U.S.)
Author |
: Craig Simpson |
Publisher |
: Entrepreneur Press |
Total Pages |
: 250 |
Release |
: 2014-01-20 |
ISBN-10 |
: 9781613082553 |
ISBN-13 |
: 161308255X |
Rating |
: 4/5 (53 Downloads) |
Synopsis The Direct Mail Solution by : Craig Simpson
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author |
: Cheryl Dangel Cullen |
Publisher |
: |
Total Pages |
: 200 |
Release |
: 2000 |
ISBN-10 |
: UOM:39015050762700 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Direct Response Graphics by : Cheryl Dangel Cullen
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author |
: Tomoe Nakazawa |
Publisher |
: |
Total Pages |
: 220 |
Release |
: 1997 |
ISBN-10 |
: OCLC:637766931 |
ISBN-13 |
: |
Rating |
: 4/5 (31 Downloads) |
Synopsis Successful direct mail design by : Tomoe Nakazawa
Author |
: Direct Marketing Creative Guild (U.S.) |
Publisher |
: |
Total Pages |
: 256 |
Release |
: 1988 |
ISBN-10 |
: UOM:39015013185551 |
ISBN-13 |
: |
Rating |
: 4/5 (51 Downloads) |
Synopsis Direct Marketing Design 2 by : Direct Marketing Creative Guild (U.S.)
Author |
: |
Publisher |
: Rockport Publishers |
Total Pages |
: 160 |
Release |
: 1994 |
ISBN-10 |
: 1564965325 |
ISBN-13 |
: 9781564965325 |
Rating |
: 4/5 (25 Downloads) |
Synopsis Direct Mail Marketing Design by :
Author |
: Tomoe Nakazawa |
Publisher |
: ピエ・ブックス |
Total Pages |
: 230 |
Release |
: 1997-06-29 |
ISBN-10 |
: NWU:35556028302271 |
ISBN-13 |
: |
Rating |
: 4/5 (71 Downloads) |
Synopsis SUCCESSFUL DIRECT MAIL DESIGN by : Tomoe Nakazawa
Pamphlets and cards advertising goods and services, sales events or store openings. Promotional material for businesses and schools. Invitations to all types of commercial events. Mail shots designed for corporate and institutional, as well as individual addressees. The easy-to-follow format is arranged in six pertinent categories including retailing, gourmet and fashion. Powerful design strategies aimed at specific targets. Novel ideas incorporated in form, layout and material.