Successful Direct Mail Design
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Author |
: Sheree Clark |
Publisher |
: Rockport Publishers |
Total Pages |
: 164 |
Release |
: 1997-11 |
ISBN-10 |
: 1564964361 |
ISBN-13 |
: 9781564964366 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Creative Direct Mail Design by : Sheree Clark
200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.
Author |
: |
Publisher |
: |
Total Pages |
: 220 |
Release |
: 1997 |
ISBN-10 |
: OCLC:761159400 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Successful Direct Mail Design by :
Author |
: Craig Simpson |
Publisher |
: Entrepreneur Press |
Total Pages |
: 250 |
Release |
: 2014-01-28 |
ISBN-10 |
: 9781599185187 |
ISBN-13 |
: 1599185180 |
Rating |
: 4/5 (87 Downloads) |
Synopsis The Direct Mail Solution by : Craig Simpson
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author |
: Richard Goldsmith |
Publisher |
: |
Total Pages |
: 132 |
Release |
: 2003-08 |
ISBN-10 |
: 0764549995 |
ISBN-13 |
: 9780764549991 |
Rating |
: 4/5 (95 Downloads) |
Synopsis Infousa's Direct Mail for Dummies-custom by : Richard Goldsmith
Author |
: Tomoe Nakazawa |
Publisher |
: ピエ・ブックス |
Total Pages |
: 230 |
Release |
: 1997-06-29 |
ISBN-10 |
: NWU:35556028302271 |
ISBN-13 |
: |
Rating |
: 4/5 (71 Downloads) |
Synopsis SUCCESSFUL DIRECT MAIL DESIGN by : Tomoe Nakazawa
Pamphlets and cards advertising goods and services, sales events or store openings. Promotional material for businesses and schools. Invitations to all types of commercial events. Mail shots designed for corporate and institutional, as well as individual addressees. The easy-to-follow format is arranged in six pertinent categories including retailing, gourmet and fashion. Powerful design strategies aimed at specific targets. Novel ideas incorporated in form, layout and material.
Author |
: Cheryl Dangel Cullen |
Publisher |
: |
Total Pages |
: 200 |
Release |
: 2000 |
ISBN-10 |
: UOM:39015050762700 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Direct Response Graphics by : Cheryl Dangel Cullen
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author |
: Tomoe Nakazawa |
Publisher |
: |
Total Pages |
: 220 |
Release |
: 1997 |
ISBN-10 |
: OCLC:637766931 |
ISBN-13 |
: |
Rating |
: 4/5 (31 Downloads) |
Synopsis Successful direct mail design by : Tomoe Nakazawa
Author |
: Matt Heintz |
Publisher |
: Small Business Research Institute |
Total Pages |
: 39 |
Release |
: |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Successful Direct Mail Campaigns by : Matt Heintz
In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.
Author |
: Direct Marketing Creative Guild (U.S.) |
Publisher |
: PBC International |
Total Pages |
: 264 |
Release |
: 1985 |
ISBN-10 |
: UOM:39015009276547 |
ISBN-13 |
: |
Rating |
: 4/5 (47 Downloads) |
Synopsis Direct Marketing Design by : Direct Marketing Creative Guild (U.S.)
Author |
: Stevan Roberts |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 364 |
Release |
: 2001 |
ISBN-10 |
: 0658001361 |
ISBN-13 |
: 9780658001369 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by : Stevan Roberts
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.