A comprehensive guide to creating dynamic, successful, and innovative library programs that cater to the specialized needs of older adults—an important and growing user group. Crash Course in Library Services for Seniors provides a refreshingly positive approach to working with older adults—one that focuses on the positive effects of aging on patrons, and the many opportunities that libraries can create for themselves by offering top-notch services delivered with a concierge mindset. The book offers page after page of great programming ideas specifically for reaching out to Baby Boomers and older customers—a population that is predicted to double over the next 20 years. Organized in only six chapters, this easy-to-read book provides practical suggestions for making any library a welcoming place for older adults, covering topics such as assessment, planning, programming, services, marketing, and evaluation. This title will be invaluable to public librarians interested in expanding and improving their current programming for older adults within their community, and for those looking to create entirely new programming for seniors.

Useful for newcomers to the children's library staff as well as longtime children's librarians, the second edition of this popular handbook provides easy-to-follow instructions to make innovations in children's library materials work for you. Addressing everything from the basics of reference to the complex and highly specialized duties of program development, this handbook is perfect for both librarians and support staff who are assigned to the children's department of a library. This second addition of Crash Course in Children's Services covers many of the new issues facing children's library staff, including eBooks, using apps in programming, other online reading options, book trailers, nonfiction and the Common Core curriculum. It also describes expanded programming options such as makerspaces, gaming, dog reading programs, and play at storytime. Ideal for new children's librarians as well as experienced library staff who have not worked with children recently and long-time children's librarians looking to add new skills to their tool kits, the book familiarizes readers with all the new developments of the past few years, from online reading options to the wealth of new programming aimed at youth. You'll learn about subjects such as pop-up and passive programming, offering online homework help, and outreach and services to special needs children, and then quickly implement new practices into use at your library.

This book "covers all aspects of library service for preschoolers, including programming, collection management, policies and procedures, child development, dealing with caregivers, community partnerships and events, computer use, storytelling, creating a child-friendly children's room, and working with special populations. This text is especially suited for new librarians or librarians in isolated communities"--Page 4 of cover.

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

One of the key services librarians provide is helping readers find books they'll enjoy. This "crash course" will furnish you with the basic, practical information you need to excel at readers' advisory (RA) for adults and teens. The question "can you recommend a good book?" can be one of the most daunting you face, notwithstanding the fact that recommender tools are ubiquitous. Often, uncertainty arises because, although librarians are called on to perform such services daily, readers' advisory is a skill set in which most have no formal training. This guide will remedy that. It is built around understanding books, reading, and readers and will quickly show you how to identify reading preferences and advise patrons effectively. You'll learn about multiple RA approaches, such as genre, appeal features, and reading interests and about essential tools that can help with RA. Plus, you'll discover tips to help you keep up with this ever-changing field. There is no other professional book that covers the full spectrum of skills needed to perform the RA service that is in such great demand in libraries of all kinds. Helping readers find what they want is a sure way to serve patrons and build your library's brand. You will come away from this easy-to-understand crash course with the solid background you need to do both.

For practitioners, this text provides an easy-to-understand approach to strategic planning and execution. The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan. However, orchestrating the details of these necessary components is somewhat more complicated. Crash Course in Strategic Planning uses a process approach to the creation of a strategic plan, providing practitioners with no-nonsense instruction on planning. The volume is arranged to lead the reader through the stages of planning, from the beginning development stages through the execution of the plan to completing the plan and attaining the objective. A variety of recommended planning techniques are supplied for groups to use to accomplish their planning goals, and the final chapter emphasizes the importance of overall organizational commitment to execution of the plan.

This indispensable resource provides tools for collection management in public libraries, featuring essential strategies for inventory assessment, market analysis, budgeting, marketing, and customer service. This book is a must-have for those just entering the field or professionals in need of a refresher in effective library operations. This professional volume covers all aspects of collection development and management in the public library, from gathering statistics to design a collection that meets community needs, to selecting materials, managing vendor relations, understanding the publishing industry, and handling complaints. Author Wayne Disher provides public librarians—especially those without the benefit of academic training—access to the tools to make them successful, and their collections beneficial to the public they serve. The second edition features two new chapters on digital curation and cooperative collection development. Additional updates include helpful information on infographics, more budgeting formulas, and a section on core collections, as well as content covering eBooks, electronic storage, and digital rights management. Chapters discuss subjects such as marketing the collection to patrons, book repair, and handling censorship issues when collections are challenged.

Libraries are public places—open to anyone and everyone. This book contains invaluable, practical tips for library staff who sometimes must deal with difficult or even dangerous individuals and situations. Every library experiences difficult patrons. Thorough preparation is the best defense: it's always much better to be proactive than reactive. The authors of Crash Course in Dealing with Difficult Library Customers realized that these kinds of situations are more universal than unique, despite the great variations in library environments and customer bases, and pooled their more than 100 years of experience to offer practical advice that will help library staff prepare for the many kinds of "worst case scenarios"—before they arise. The book identifies the basic types of problem-causing individuals, thoroughly overviews effective strategies for offsetting their actions, and explains how to successfully manage the stressful, emotionally charged situations that can arise. Drawing on their extensive real-world experience, the authors provide instructions for "last resort" options when dealing with illegal activities, acknowledge the rights of employees in difficult situations, and present strategies that will minimize staff members' stress levels when dealing with patrons. While this book will be extremely valuable to public library staff, it addresses common situations that can happen in public service at any type of library. Administrators who need to develop policies to protect their staff and their users will also find this unique work essential reading.

This manual is a "one-stop shop" on how to present storytimes to suit different audiences including bilingual learners, special needs children, and those in a variety of settings such as Head Start, preschools, and day care situations. This beginner's guide to storytelling traces the developmental stages of very young children, illustrating how to present storytime for babies, toddlers, and preschoolers as well as in family settings to be most effective. Author Penny Peck will teach you the fundamentals of reading with the intent of capturing children's imaginations, showing you how to incorporate music, play, and hands-on activities into your routine. She offers expert advice on how to choose the best picture books and provides lists of books for addressing particular literacy needs. A perfect primer for those new to the task, this guide illustrates how to make this activity a favorite of children and provides tips for progressing in the role of storyteller, with ideas for engaging your audience and enhancing enjoyment. Beginning with the basics of performing a library storytime, each subsequent chapter builds on that knowledge, offering ways to infuse technology, special needs adaptations, and music into the story. The revised edition addresses such current topics as iPads, apps usage, online options, and dance programs.

A basic, how-to book written primarily to prepare librarians to assist genealogy researchers, this guide can also be used by those who wish to discover and document their family histories. There has been an explosion of interest in genealogy recently, with popular series running on PBS (Faces of America), NBC (Who Do You Think You Are?) and BYU-TV (The Generations Project). Even Lisa Simpson did a genealogy project for school. Part of the popular Crash Course series, Crash Course in Genealogy will help librarians feel more comfortable as they work with the increasing number of patrons looking for assistance in researching their family trees. Beginning with library genealogical services policies, the guide moves on to cover genealogical research principles and most-used sources. It also illustrates how one can perform a search backward in time through American family history. The book includes information on researching people of color, taking research to another country, and adding DNA information to genealogical research. Examples from the author's decades-long experience as a genealogist enrich the text, while illustrations of census records and the like help readers understand the research process.