Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

Weeding is a perennial challenge for librarians. This book will help you rise to the task by offering you basic instructions, including information on new formats and digital collections. Weeding is often difficult—who can easily decide to discard books and other materials that someone may someday want to borrow? But weeding is essential to keeping your collection healthy and relevant. Perfect for all types of libraries and for both paraprofessionals and librarians unfamiliar with modern weeding methods, this practical guide offers clear guidance that can help you cope with the sometimes-paralytic fear and distaste that can accompany a must-do task. Each of the book's chapters treats a specific concern—for example, weeding electronic collections. Practical matters related to collection maintenance through material and online resource weeding are addressed, as are policy and procedure documentation and communication planning and best practices. You'll read about weeding ethics, using vendor-provided weeding tools, and floating collections. The book also shares advice on training volunteers as weeding assistants and on communicating with library stakeholders about collection maintenance. By showing you how to make weeding a normal part of your library's routine, this book will help you provide your community with a healthier, better circulating, and more valuable collection.

This book helps libraries identify and implement new ways to serve their physically or mentally disabled patients. Authors Ann Roberts and Dr. Richard Smith work at the state level with persons with disabilities. They find that very few librarians feel comfortable with providing services addressed to the needs of the disabled, yet those who do offer services and programs other libraries can adopt and adapt. Crash Course in Library Services to People with Disabilities will help librarians get up to speed in understanding disabled persons and what they can do to make library premises and holdings more accessible to them. It provides basic information on the different types of mental and physical disabilities a librarian might encounter, then offers a range of exemplary policies, services, and programs for people with disabilities—efforts that are in place and working across the country.

Concise, informative, and well-indexed, this book helps readers get the "big picture" as well as the considerable number of details involved in managing the finances for a library. For all libraries, money is critical to decision-making about technology, staffing, and collections. As a result, informed budgeting is critically important for any library to succeed. This book explains library finance in a practical, engaging way, using examples of real situations in different types of libraries to teach key points. Written by authors with years of experience in budgeting and financial planning within a variety of library settings and in teaching library management or fundraising at the university level, Crash Course in Library Budgeting and Finance makes it painless to learn how to properly manage money in any library environment. The book addresses the entire process of financial planning, from a general, conceptual overview of library budgeting to the details of generating and spending income, and describes best practices for implementing financial controls. Subjects covered include building construction and capital projects, fund raising, capital campaigns, moving to fee-based services, extending and developing earned income, financial best practices, and assessment and evaluation. The authors also make recommendations regarding when and how to share relevant financial information throughout the organization and with constituents throughout the book.

This book offers time management tools, tips, and techniques for busy librarians, so they can better serve their communities and feel greater satisfaction with work and life. Being short on resources is now "the new normal" for libraries—and having too little money and too few staff members always brings library staff to the same predicament: not enough time. While it is not possible to create more time, by making use of the right time management tools and techniques, it IS possible to make huge improvements in your productivity—and as side benefits, a decrease in job stress and frustration and a greater sense of work satisfaction. This book shows how to apply powerful time management strategies so you can get more done, deliver the best service possible to your patrons, and enjoy being in an environment that fosters greater creativity and workplace satisfaction. Topics include time tracking, task management, identifying goals and priorities, beating the obstacles of procrastination and perfectionism as well as distractions and interruptions, and staying on top of time management when collaborating. Quotes and stories from individuals who work in libraries illustrate key points and concepts throughout the book. The final chapter explains how to set a personal plan for time management—using the awareness of your own patterns, obstacles, and goals, and the experience you have gained with various time management techniques and tools—to create your own unique time management strategy and make time management an ongoing, long-term priority.

Taking a management position in a new library or being promoted to a higher position in your library means a new approach to interpersonal relations. How to make this transition can be a challenge. This book provides the information you need to learn so you can become an effective leader and to recognize and circumvent the legal pitfalls that you may find in your path. Written in reader-friendly language, two seasoned veterans share their experiences and the experiences of others in this introduction to managing people. Managing a small library requires skills in working with personnel, the library board, patrons, and the key people in the community. Understanding these requirements will help the person with no formal education to be a more effective administrator in this setting.

What do you do when you are offered any number of gifts including but not limited to artifacts, letters, historical documents, collections of pictures, postcards, arrowheads? This book helps you reject such offers (keeping the prospective donor happy) or add and maintain these in your collection so that they are useful and used. Since archival materials are not considered as the usual circulation materials, how and when to loan them is another question answered. You may also be able to get volunteers to help you at every step along the way when you are acquiring and restoring gifts. Many librarians are recipients of a variety of gifts from members of the community. How to accept or reject these donations is a continuing problem for persons who work in public libraries and will be even more of a question when the librarian has little formal training in archival or preservation work.

This indispensable resource provides tools for collection management in public libraries, featuring essential strategies for inventory assessment, market analysis, budgeting, marketing, and customer service. This book is a must-have for those just entering the field or professionals in need of a refresher in effective library operations. This professional volume covers all aspects of collection development and management in the public library, from gathering statistics to design a collection that meets community needs, to selecting materials, managing vendor relations, understanding the publishing industry, and handling complaints. Author Wayne Disher provides public librarians—especially those without the benefit of academic training—access to the tools to make them successful, and their collections beneficial to the public they serve. The second edition features two new chapters on digital curation and cooperative collection development. Additional updates include helpful information on infographics, more budgeting formulas, and a section on core collections, as well as content covering eBooks, electronic storage, and digital rights management. Chapters discuss subjects such as marketing the collection to patrons, book repair, and handling censorship issues when collections are challenged.