With the long-term goal of building Macau as a world tourism and leisure centre, the government department responsible for tourism development starts adjusting tourism policies and measures in accordance with Macaus new positioning, and promotes sustainable and healthy development of the tourism industry in areas including marketing and promotion, tourism planning, products and events, tourism industry management, and training and quality control. Nowadays, Macau gaming companies include CSR information in their annual reports and websites as a marketing tool. For sustainable development of the gaming industry, many local governments and gaming operators in the world try to reduce the risk and severity of negative consequences through various activities. Since gambling is a potentially addictive activity and can cause major harm to problem gamblers, their families and the communities. Problem gambling can cause harm to health, create crimes and produce social disruption. Responsible gambling has been mentioned in the Macau chief executives policy address since 2007. Many major gambling operators are now explicitly addressing and reporting this issue on their Corporate Social Responsibility. This means adopting and practicing the major principles of CSR is paramount. This book starts with an introduction of tourism and hospitality development in Macau. Chapter One acts as an introduction and overview of the books entirety. Chapter Two provides a historical review of the gaming industry in Macau, which starts from Macau opening its port to foreigners in the 16th century. Chapter Three discusses the development of CSR practices in Macau along with the issues caused by problem gambling. Chapter Four discusses CSRs definition and execution from both academic and practical perspectives in tourism, hospitality and gaming industries. Chapter Five focuses on a particular CSR activity, which is responsible gambling and the corresponding issues that arise in the execution and implementation of responsible gambling in Macau. Chapter Six attempts to develop a measurement scale of CSR through a discussion of current CSR measurement issues and its implementation in tourism and hospitality industries. The final chapter is a case study, which is composed of a semi-structured interview with 3 managers currently working in the gaming corporations. The case study will provide a practical perspective on the meaning of CSR, the recent changes and the impacts of CSR activities on the gambling industry.

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

"Responsible gambling" refers to a range of strategies, initiatives, and activities introduced by gambling regulators, policymakers, and industry operators to reduce gambling-related harms. There is an absence of agreement about the definition of responsible gambling among these parties, and stakeholders' experiences reflect varied and often conflicting positions about the development, implementation, and maintenance of existing responsible gambling programs. Complicating these issues further, there is little empirical evidence supporting the current crop of responsible gambling activities. Consequently, there is a pressing need to bring together key similarities and differences associated with disparate stakeholder groups. Responsible Gambling Primary Stakeholder Perspectives will inform and better ground both current and future debates focused on the topic of responsible gambling and its intended outcomes. Chapters address responsible gambling from the perspective of five groups of complementary stakeholders: scientists/researchers; clinicians; gambling operators; public policy makers/regulators; and recovering gamblers. Contributors address responsible gambling through the lens of the Reno Model, an approach that emphasizes the importance of stakeholders working together and using evidence-based methods to reduce gambling-related harms. Building upon and expanding the Reno Model and addressing conflicts and ethical compromises so that these programs can achieve their intended objectives (reducing the worldwide rate of gambling-related harms), Responsible Gambling will be of value to scientists, clinicians, policy makers, regulators, and industry operators interested in responsible gambling strategies and activities.

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

City Integration and Tourism Development in the Greater Bay Area, China explores the tourism development related issues of city integration in the Greater Bay Area (GBA). This book starts with a general introduction to the background of the Greater Bay Area in China. Chapter 2 is a historical review, focusing on tourism development in GBA. Chapter 3 introduces the concept of city integration and the profile of GBA. Chapter 4 discusses the effect of city integration on tourism development. Chapter 5 describes the trends of city integration and tourism. Lastly, Chapter 6 is a case study with recommendations for city destination management. This book is a valuable resource for social science researchers and those in related fields, such as city planners and tourism officers. This book is recommend reading for advanced undergraduate or postgraduate students of urban tourism, tourism economics, and tourism management.

The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation. In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.

Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.