"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Website

John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that military victory goes to the side that can complete the cycle from observation to action the fastest. This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Nobody wants to be a loser. With this revolutionary new handbook, readers will learn how to win at literally everything*—even things that aren't contests, and that you can't or shouldn't try to win at, such as dreaming, apologizing, and talking on the phone with your mom. Crucial illustrated advice and instruction guides would-be winners through activities including bird-watching (start by spotting common species like pigeons, or dogs), job interviews (maintain eye contact: very smart people do not need to blink), and many more scenarios for success. In sharing their hard-won knowledge, the authors—noted experts at this sort of thing—help readers become the future winners they were meant to be. *actually, more like dozens of things

John Boyd was arguably the greatest American military theorist since the sea power strategist Alfred Thayer Mahan at the turn of the 20th Century. Best known for his formulation of the OODA Loop as a model for competitive decision making, Colonel Boyd was also an original thinker in developing tactics for air-to-air combat, designing warplanes, and the fluid, mobile warfare known to the Germans as blitzkrieg and to modern armies as "maneuver warfare." As much as anyone, John Boyd was the architect of the two great campaigns against Saddam Hussein's Iraq, both the 1991 liberation of Kuwait and the 2003 "March Up" to Baghdad by the U.S. Army and Marines. But what of the costly, drawn-out insurgency that baffled the invaders once Baghdad had fallen? In this short book, Daniel Ford applies Boyd's thinking to the problem of counter-insurgency. Unlike the U.S. military in 2003, it turns out that Boyd had indeed put considerable thought into what might transpire after an effective "blitz" campaign. Indeed, he found many similarities between "blitzers" and what he preferred to call guerrillas, and he thought that they might be defeated by turning their own tactics against them. This is an expanded version of a dissertation submitted in the War Studies program at King's College London.

In I'M HERE TO WIN, Chris "Macca" McCormack opens his playbook and reveals everything it takes-mind, body, and spirit-to become a champion. Now he shares the story of his triumphs and the never-say-die dedication that has made him the world's most successful triathlete. In 2010, at the age of 37, Macca beat the odds and won the Ford Ironman World Championship in Kona, Hawaii for a second time in what many called the most dramatic finish in the race's history. Macca's journey to athletic greatness is more than just one of physical perseverance. After coming in fourth in Hawaii in 2009, Macca returned to the island on a mission: He was there to win. A game plan containing a new strategic approach to winning brought him first across the finish line. Chris McCormack has dedicated his life to training for-and winning-the Ironman Hawaii, one of the most grueling tests of mental and physical endurance in the world. The race challenges athletes to swim 2.4 miles, bike 112 miles, and run a full marathon, 26.2 miles, using all their strength and willpower to overcome the incredibly harsh conditions. In I'M HERE TO WIN Macca provides concrete training advice for everyone-from weekend warriors who casually compete to seasoned veterans who race every week to armchair athletes looking for an extra push-and provides insight into the mind of a great champion with excitement and inspiration on every page. I'M HERE TO WIN is also available as an enhanced e-book with embedded video and audio.

Must Win chronicles the country's most storied high school football team as it, like the town it represents, tries to regain past glory. Nestled amid cotton, pine, and swamps, the Deep South outpost of Valdosta, Georgia, has long drawn pilgrims from across the country to the home of the Wildcats, the winningest high school football team in America. Christened by national media as "Title Town, USA," Valdosta has thrived on the continuity of dominance: sons still play in front of fathers and grandfathers, creased men in pickups still offer steak dinners as a reward for gridiron glory, and Friday nights in the 11,000-seat stadium known as Death Valley still hold a central role in the town's social fabric. Now that place is in peril. As much as Valdosta is a romantic symbol of traditional American values, things are changing here just as they are in small towns everywhere. In Must Win, author Drew Jubera goes inside the country's most famous high school football team to chronicle its dramatic 2010 season, a quest by a program that's down but not out to regain past glory for both the team and the town it represents. This town, this school, and these people have been rocked by forces that have hit the entire country, but they're a long way from giving up. They still believe in the power of a game to overcome all. With a new coach, a new optimism, and a kaleidoscopic cast that includes an aspiring rapper, a beekeeper's son, the best athlete in the state, and the heir to a pro legacy cut short by a crack dealer's bullet, these Wildcats have been given one more chance. Must Win is the American story written across a bright green playing field.

"The most accomplished and beloved champions from the cult classic reality TV show MTV's The Challenge reveal the secrets and skills to succeed on the show and in life. Since 1998, MTV's The Challenge has showcased contestants' mental and physical endurance as they overcame extreme challenges and negotiated alliances to succeed. Now, thirty of the most popular champions offer behind-the-scenes insights on how they won The Challenge and then took the invaluable skills they learned from the experience to their personal lives and careers. Eye-opening and invigorating, this is the ultimate gift for longtime and new fans of the show"--

Instant National Best Seller! Political commentator and media personality Will Witt gives young conservatives the ammunition they need to fight back against the liberal media. Popular culture in America today is dominated by the left. Most young people have never even heard of conservative values from someone their age, and if they do, the message is often bland and outdated. Almost every Hollywood actor, musician, media personality, and role model for young people in America rejects conservative values, and Gen Zs and millennials are quick to regurgitate these viewpoints without developing their own opinions on issues. So many young conservatives in America want to stand up for their beliefs in their classrooms, at their jobs, with their friends, or on social media, but they don’t have the tools to do so. In How to Win Friends and Influence Enemies, Will Witt arms Gen Zs and millennials with the knowledge and skills to combat the leftist narrative they hear every day.