John Boyd was arguably the greatest American military theorist since the sea power strategist Alfred Thayer Mahan at the turn of the 20th Century. Best known for his formulation of the OODA Loop as a model for competitive decision making, Colonel Boyd was also an original thinker in developing tactics for air-to-air combat, designing warplanes, and the fluid, mobile warfare known to the Germans as blitzkrieg and to modern armies as "maneuver warfare." As much as anyone, John Boyd was the architect of the two great campaigns against Saddam Hussein's Iraq, both the 1991 liberation of Kuwait and the 2003 "March Up" to Baghdad by the U.S. Army and Marines. But what of the costly, drawn-out insurgency that baffled the invaders once Baghdad had fallen? In this short book, Daniel Ford applies Boyd's thinking to the problem of counter-insurgency. Unlike the U.S. military in 2003, it turns out that Boyd had indeed put considerable thought into what might transpire after an effective "blitz" campaign. Indeed, he found many similarities between "blitzers" and what he preferred to call guerrillas, and he thought that they might be defeated by turning their own tactics against them. This is an expanded version of a dissertation submitted in the War Studies program at King's College London.

"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Website

What happens to independent thought in a socialized health system? This question is superimposed on the action in NOBLE VISION, a gripping love story between Nicole Hudson, a tragically injured ballerina, and Dr. David Lang, an innovative neurosurgeon who is determined to save her with a revolutionary new treatment that is prohibited by the state. Romantic thriller with philosophical depth.

In such modern classics as Chesapeake, Centennial, Hawaii, Alaska, and Texas, James A. Michener proved time and again that his understanding of and love for his country was unparalleled. This Noble Land is Michener’s most personal statement about America, an examination of the issues that threaten to fragment and undermine the nation—racial conflict, the widening gulf between rich and poor, the decline of education, the inadequacies of our health care system—as well as a thought-provoking prescription for sustaining our “outstanding success.” Infused with the wisdom and passion of a lifetime, This Noble Land stands as a wake-up call for a troubled era. BONUS: This edition includes an excerpt from James A. Michener's Hawaii. Praise for This Noble Land “A book-length essay on the often worrying, often inspiring course of America in the nine decades of Michener’s life.”—The Washington Post “Michener is more interested in fixing the problems than in fixing the blame.”—The Dallas Morning News “Michener’s are the beach books that, unlike most other beach books, leave you smarter than you were when you started reading. Each delivers the product of all that research, doled out to the reader at just the right rate. You know right away who the bad guys are—the petty ones, the stingy ones. The heroes are generous and energetic and smart and, above all, unprejudiced. The real-life villains in This Noble Land are the people Michener perceives as ‘petty, mean and vengeful.’”—St. Louis Post-Dispatch “Stirring . . . an admirable effort to define what has made our country great and how to preserve what is best about it.”—Kirkus Reviews

Stressed out? Anxious? Overwhelmed? Good news—you’re not alone! No one ever said life was going to be easy. Between financial struggles, marital issues, health scares, and the regular, run-of-the-mill problems of everyday life, it’s easy to feel weighed down and trapped by your circumstances. In times like these, it’s tempting to just throw in the towel and quit. Well, don’t do it! Perry Noble has stood at the edge of the abyss himself, and in Overwhelmed, he shares the keys to unlocking the chains of anxiety and despair once and for all. Building on the premise that when we shift our focus from our circumstances to Christ, everything changes, Perry walks readers through a life-altering plan for overcoming stress, worry, depression, and anxiety so we can be free to enjoy the abundant, joy-filled lives we were created for. God knows we’re frustrated. He knows we’re tired. He knows we’re struggling. But He also knows how things are going to turn out. He is greater than anything you are going through . . . so don’t give up on God. After all, He’s never given up on you.

Why is it that we trust Jesus with our salvation but never fully trust him with our lives? God longs to unleash his full measure of power in our lives to fill us with passion and purpose. But too often the things of our past—fear, anger, bitterness, worry and doubt—hold us back. Rather than focusing on the reality of who Christ is and what he has done for us, we allow ourselves to be identified by all the things we aren’t. But we are not who our past says we are, and we are not who the enemy says we are. We are who God and his Word say that we are. Pastor Perry Noble challenges all followers of Christ to make a bold move by fully embracing the exciting adventure God has called us to. Are you ready to unleash all the life he has created you to live? Join Perry on this journey as he digs into the major barriers holding people back and shows how Jesus calls and equips his followers to experience a life most of us never dreamed possible.

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.

A searing account of life in the underclass and why it persists as it does, written by a British psychiatrist.

Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.

Boyd's initial focus was a 193 slide summation of military history in the "Patterns of Conflict" brief and his effort soon expanded dramatically. His insights led him to introduce the theory of maneuver warfare as critical to military success in general, as it had been for successful air-to-air tactics where his intellectual journey began. His study and thought led him to produce a series of other briefings. They included a 37 slide briefing entitled "An Organic Design for Command and Control," a 58-slide briefing entitled "The Strategic Game of ? and ?," a 27-slide briefing entitled "The Conceptual Spiral," and one of the few essays he ever wrote called "Destruction and Creation." The larger "Discourse" ends with his summation entitled "Revelation." To this is added a four slide brief on "The Essence of Winning and Losing" produced on 28 June 1995. It is an effort to compress all that he had learned into a simple, yet elegant and comprehensive, conclusion embedded in his concept of O-O-D-A Loops, what they mean and why they are important.--Provided by publisher.