With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.

Printed books are becoming less common as digital publishing grows and continues to be popular. People are getting more of their information online through blogs, news sites, and social networking resources. In this comprehensive volume, readers can learn how to harness the popularity of digital publishing and turn it into a career. It includes some Quick Tip and Closer Look sidebars throughout for fast reference, covering copyright ownership, creating a resume, success stories of famous bloggers, staying safe online, and more.

A person who understands how to communicate a story or idea through digital media has a very valuable skill in many employers' eyes. Ad companies, film production studios, game designers, and publishers constantly wrestle with ways to appeal to a Web-savvy audience. Understanding the nature of modern storytelling can make young people well equipped for a future career. Readers learn how they can start developing digital storytelling skills now, as a satisfying creative hobby and interest, and how they can use this knowledge to later break into a variety of fields, including journalism, marketing and publicity, playwriting or screenwriting, computer programming, Web development, and more.

Highly creative, detail-oriented young people who enjoy visual media may find a satisfying career in multimedia art and animation. Multimedia artists create animation, special effects, and other visual images for a variety of media, including movies, video games, advertising, and the Web. This title discusses the opportunities available to aspiring multimedia creators and the tools of the trade they can begin learning now as a hobby. Readers get helpful advice on developing a body of artistic work and creating a quality portfolio that will help them reach their long-term goals.

Software developers and programmers are vital players in the realm of computers and information technology, building the programs and systems that drive much of what people do in today’s tech-intensive world. Whatever their role and work environment, software technologists are engaged in highly rewarding work in terms of both income and contributions to society. This guide introduces readers to some of the fascinating opportunities available in this cutting-edge field, outlining the skills and training necessary to become a top-notch software developer or programmer.

With the popularity of user-created content and its instant posts that can go around the world in seconds, more content has made it to the public than ever before. Some of this content however, such as someone being murdered or someone being taken advantage of or exploited against their will, should be censored for a number of reasons including protecting the rights of victims. The role of moderator has become crucial in gatekeeping messages that are harmful or illegal. This comprehensive guide explains the importance of this field, necessary skills and education, which types of businesses are hiring and why, and the different applications of this essential role.

Annotation Joomla! is a content management system that helps both novice users and expert developers to create powerful websites. Joomla! has extensions for construcing job sites; web sites for handling employment and careers. It can take hours to build even an elementary job site but imagine yourself building a job site such as Monster, CareerBuilder, a niche job listing such as TechCrunch or your own company job site within few minutes and with minimal development efforts. Building job sites with Joomla! shows you how to create your own job site with Joomla! with the Jobs! Pro extension. From the basic installation and configuration, you will see all the steps required to assemble a working job site in next to no time. This book is a step-by-step tutorial for creating a job site using Joomla!. First you will set up a server environment to install Joomla! 1.5 and Jobs!. Next you will learn how you can use Jobs! configuration settings to control the components of your job site such as adding companies, adding social bookmarking buttons, enabling the users to post their resume online and so on. You will learn to easily manage your site using the Jobs! control panel. This will be followed by using job site template to quickly create a job site and simultaneously test the site you have created. Next you will learn how to speed up the communication between employers and the jobseekers using e-mail templates. You can also entirely control user registration system from Jobs! Pro admin panel. You will also learn to add and manage job types, job categories, and applications to keep your database organized and to keep track of the application status. You will also learn to add a jobseeker or an employer and to manage resume fields. Then you will configure credit systems to charge an amount of money to users according to the specific service provided. By the end of this book you will learn to professionally optimize your Joomla! Job site for search engines and look at list of words that need to be avoided in the URLs. A practical stepwise tutorial to build your professional website using Joomla!

Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! "We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works." -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC "Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results." -John Ganley, Vice President and Chief Talent Officer, Quest Software "Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry." -Dan Hilbert, Recruiting Manager, Valero Energy Corporation "Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products." -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.