A person who understands how to communicate a story or idea through digital media has a very valuable skill in many employers' eyes. Ad companies, film production studios, game designers, and publishers constantly wrestle with ways to appeal to a Web-savvy audience. Understanding the nature of modern storytelling can make young people well equipped for a future career. Readers learn how they can start developing digital storytelling skills now, as a satisfying creative hobby and interest, and how they can use this knowledge to later break into a variety of fields, including journalism, marketing and publicity, playwriting or screenwriting, computer programming, Web development, and more.

Printed books are becoming less common as digital publishing grows and continues to be popular. People are getting more of their information online through blogs, news sites, and social networking resources. In this comprehensive volume, readers can learn how to harness the popularity of digital publishing and turn it into a career. It includes some Quick Tip and Closer Look sidebars throughout for fast reference, covering copyright ownership, creating a resume, success stories of famous bloggers, staying safe online, and more.

The field of digital design offers immense opportunities for creative young people. Digital designers are in high demand to help design and create images for Web sites and digital media. Business is becoming more dependent on Web marketing, which often relies on visual design to succeed. This title raises teens' awareness of the many opportunities available in this burgeoning field. It explains how they can develop skills in digital design through both informal experience and formal education, and create an impressive portfolio that will open doors for them in the future.

Highly creative, detail-oriented young people who enjoy visual media may find a satisfying career in multimedia art and animation. Multimedia artists create animation, special effects, and other visual images for a variety of media, including movies, video games, advertising, and the Web. This title discusses the opportunities available to aspiring multimedia creators and the tools of the trade they can begin learning now as a hobby. Readers get helpful advice on developing a body of artistic work and creating a quality portfolio that will help them reach their long-term goals.

With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.

Skinning and modding allow individual users to alter commercial computer software. These skills are typically used to create or modify objects or characters in a game setting. In Career Building through Skinning and Modding, readers learn that their skinning and modding skills are not only gaming skills but also career skills they can potentially ply in the digital marketplace.

Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.

Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations of the applications of digital storytelling and updated appendices that provide resources for budding digital storytellers, including information about past and present CDS-affiliated projects and place-based storytelling, a narrative-based approach to understanding experience and landscape. A companion website further brings the entire storytelling process to life. Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.

Provides information on integrating digital storytelling into curriculum design.