Mary Baker has worked for top wine brands like Justin Winery & Vineyards and Wild Horse Winery. She has consulted for many startup and small business brands, and provided creative and branding services to both startup and international brands. And now, for less than the price of a Starbucks latte, you have access to all her secrets condensed into a short, easy-to-read guide filled with plenty of do-it-now suggestions, practical advice, and examples. Great branding will actually SAVE you money and time. You'll waste fewer dollars on ineffective advertising and community donations, keep yourself and your staff focused, and discover new passion for your business and your ideas. This guide will walk you through everything you need to know to brand your business successfully.

A complete guide to building your Paparazzi business as an Independent Consultant. Get tips, techinques, and learn about what you can do to build remarkable success.

Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics, including: • Carving out a niche • Creating a marketing plan • Pricing your work • Building a clientele • Networking • Sustaining the creative fire Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries.

Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital world If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small. In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships—the genuine, mutually beneficial, long-lasting kind—using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. Build Your Dream Network will help you: - Determine the most effective ways to connect with others so you don’t clutter your calendar with dead-end coffee dates and informational interviews - Synchronize IRL networking efforts with your digital outreach - Turn “closed door” conversations into strong personal relationships and business opportunities - Eliminate FOMO by keeping your networking efforts focused Packed with infographics, flowcharts, and encouraging advice, Build Your Dream Network shows how small adjustments in your daily routine, generosity, and goal-focused efforts are all it takes to set you apart and ignite the powerful connections that will lead to major opportunities for success.

"Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book."--Back cover.

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.

Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.

The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.