The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.

The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.

The author of Giants of Enterprise examines the evolving role of business leaders in the 21st century—with essential lessons from today’s trailblazers. In The Emergence of Charismatic Business Leadership, Harvard Business School Emeritus professor Richard S. Tedlow reveals how a handful of individuals have transformed modern-day leadership, making charisma essential to the role. He looks at leaders like Oprah Winfrey, Elon Musk, and Steve Jobs: three pioneers who found success by innovating their management style and using their charisma to champion their vision. Through Tedlow’s in-depth accounts of modern business history, we see how former outsiders attain power and influence, and how charismatic leadership enables the creation of revolutionary products like the battery electric vehicle and the smart phone. But Tedlow also considers the careers of people who used their charisma to mislead, such as Jeff Skilling of Enron and Elizabeth Holmes of Theranos. In this thorough examination, Tedlow shows how charisma, when combined with genuine character, can get you far.

Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.

The Naked CEO's guide to achieving your dream, starting now From suspended schoolboy to disruptive CEO, Alex Malley, The Naked CEO, has led a life rich in successes and mistakes. Through it all he has learned a lot about what it takes to successfully build not only a big career, but also a big life. Gain insights from a successful CEO who's lived a big life. Be inspired by his unabashed real-life stories. Learn how to dream big and have the courage to pursue your passions and be willing to fail in that quest. Take the practical tips and apply them to your own career. Whether you're a student, jobseeker, professional, new to the workforce or just stuck in a rut, this book is your guide through the hurdles of the career journey to a big life. As a father of seven, Alex knows that this is the perfect book for parents or mentors looking to inspire the next generation. Career-readiness is a skill that people need. It can be learned the hard way, after years on the job and many potentially serious missteps, or it can be learned ahead of time by listening to those who have been there. The Naked CEO helps graduates, jobseekers, and professionals learn the lessons and limit their mistakes. Learn how to: Become a leader Successfully stand out and get noticed Harness the power of being yourself Network and create a profile Establish rapport with colleagues and turn around an under-performing team Get organised, spot opportunities, and learn how to say no Set priorities, build confidence, learn how to delegate, and more The Naked CEO is the truth you need to build a big life.

Leadership authority Krames examines the careers of seven of history's most accomplished CEOs to get candid answers to many of today's most compelling business questions. The result is a blueprint-like framework that instructs as well as it informs, and provides managers with the firsthand secrets of leadership giants.

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to

In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling authorand New York Post columnist Chris Byron chronicles the Gatsby-likesaga of the rise and fall of the celebrity CEO. During the heightof the 1990s bull market, they were America’s new heroes: theheroes of business. They were our bold new leaders, cutting thefat, pushing for productivity, implementing visionary plans, andmaking strategic deals. When the bull market turned to bust and the applause turned tocat-calls, the world was shocked at the truth. Drenched in moneyand public acclaim, our CEO-heroes—mostly white, mostly male,mostly middle-aged—turned out to be not much different than agroup of twenty-something rock stars—drunk on power anddriven by sex, greed, and glamour. Testosterone Inc. goes behind the boardroom doors to show theserial affairs and marriages of these acquisitive corporatetitans. At the center of this story is Jack Welch, thebiggest of America’s rock star CEOs and the former head ofGeneral Electric Co., surrounded by “mini-me” CEOs RonPerelman of Revlon, Al Dunlap of Sunbeam, and Dennis Kozlowski ofTyco—all gone wild in public displays of consumption andpredatory appetites writ large. Byron gets inside the bars where Welch liked to hang out andpick up women with his early “business soul mate”buddies. Byron hovers unseen at the elbow of Ron Perelman and hismistress aboard the Concorde for a week in Paris in his mistakenbelief that his wife knows nothing about his secret affair. Byronpeeks behind the curtains of a U.S. Army officers’ quartersto behold Al Dunlap horrifying his first wife, who claimed in herdivorce action that Dunlap would point his knife at her and say,“I often wondered what human flesh tasted like.” Byronbecomes a fly on the wall to chronicle the longing for respect andserial womanizing of Dennis Kozlowski. Frequently hilarious, sometimes heartbreaking, Testosterone Inc.follows the intertwined lives of these four corporate heroes, fromchildhood to their ultimate moments of glory and the crash-and-burncalamities that followed, as man’s age-old hunger for power,greed, and temptation undid them all. From suicide to murder,from dysfunctional childhoods to dysfunctional marriages inadulthood, from business chutzpah to financial suicide, here is theultimate untold business story of our time: what went on atcentury’s end, when testosterone got the best of businessmeneverywhere, and CEOs went wild.

It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.

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