What caused the baby boom? And, can it be explained within the context of the secular decline in fertility that has occurred over the last 200 years? The hypothesis is that: (i) The secular decline in fertility is due to the relentless rise in real wages that increased the opportunity cost of having children. (ii) The baby boom is explained by an atypical burst of technological progress in the household sector that occurred in the middle of the last century. This lowered the cost of having children. A model is developed in an attempt to account, quantitatively, for both the baby boom and bust.

The first statistical biography of a generation that no marketer will want to be without. Today's teenagers are interested in the environment, good jobs, and good times. They also spend $55 billion of their parents' income on clothes, CDs, sports gear and electronics. Teenage "busters" comprise 17% of the U.S. population--a segment larger than seniors.

Looks at the importance of demographics in predicting future trends. Considers what baby boomers, baby busters, the echo generation and others can expect in the years ahead.

Look around you and think for a minute: Is America too crowded? For years, we have been warned about the looming danger of overpopulation: people jostling for space on a planet that’s busting at the seams and running out of oil and food and land and everything else. It’s all bunk. The “population bomb” never exploded. Instead, statistics from around the world make clear that since the 1970s, we’ve been facing exactly the opposite problem: people are having too few babies. Population growth has been slowing for two generations. The world’s population will peak, and then begin shrinking, within the next fifty years. In some countries, it’s already started. Japan, for instance, will be half its current size by the end of the century. In Italy, there are already more deaths than births every year. China’s One-Child Policy has left that country without enough women to marry its men, not enough young people to support the country’s elderly, and an impending population contraction that has the ruling class terrified. And all of this is coming to America, too. In fact, it’s already here. Middle-class Americans have their own, informal one-child policy these days. And an alarming number of upscale professionals don’t even go that far—they have dogs, not kids. In fact, if it weren’t for the wave of immigration we experienced over the last thirty years, the United States would be on the verge of shrinking, too. What happened? Everything about modern life—from Bugaboo strollers to insane college tuition to government regulations—has pushed Americans in a single direction, making it harder to have children. And making the people who do still want to have children feel like second-class citizens. What to Expect When No One’s Expecting explains why the population implosion happened and how it is remaking culture, the economy, and politics both at home and around the world. Because if America wants to continue to lead the world, we need to have more babies.