Analisis Multivariante En Investigacion De Mercados
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Author |
: Marta Peris-Ortiz |
Publisher |
: Springer |
Total Pages |
: 312 |
Release |
: 2015-06-26 |
ISBN-10 |
: 9783319172514 |
ISBN-13 |
: 3319172514 |
Rating |
: 4/5 (14 Downloads) |
Synopsis Achieving Competitive Advantage through Quality Management by : Marta Peris-Ortiz
This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. In the current economic environment, characterized by economic turmoil and fierce competition, quality management has become a key strategy for organizations to overcome today’s challenges. Organizations benefits from implementing quality management systems by following two approaches. First, they implement quality practices aimed at ensuring customer satisfaction by considering consumer expectations and establishing strategies accordingly. Second, organizations improve processes by establishing efficient and effective process management systems that improve productivity, lower costs, reduce unnecessary expenses, eliminate all non-value added activities, and ultimately maximize excellence and customer satisfaction. Quality management thereby provides tools, techniques, and methods for continuous process improvement in both the professional and academic worlds, which, when implemented by organizations in times of crisis, enable more effective administration of activities undertaken by managers. Containing contributions from various academics and scholars, this new book provides cutting edge research, methods and techniques providing a reference manual for academics, scholars, practitioners and policy-makers.
Author |
: International Statistical Institute |
Publisher |
: |
Total Pages |
: 522 |
Release |
: 1961 |
ISBN-10 |
: UOM:39015020437359 |
ISBN-13 |
: |
Rating |
: 4/5 (59 Downloads) |
Synopsis Actes de la Session by : International Statistical Institute
Author |
: |
Publisher |
: |
Total Pages |
: 526 |
Release |
: 1962 |
ISBN-10 |
: UCAL:B3289366 |
ISBN-13 |
: |
Rating |
: 4/5 (66 Downloads) |
Synopsis Bulletin de L'Institut International de Statistique by :
Author |
: Dos Santos, Manuel Alonso |
Publisher |
: IGI Global |
Total Pages |
: 383 |
Release |
: 2014-04-30 |
ISBN-10 |
: 9781466659957 |
ISBN-13 |
: 1466659955 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author |
: José Javier Orosa González |
Publisher |
: Erasmus Ediciones |
Total Pages |
: 111 |
Release |
: 2012-04-30 |
ISBN-10 |
: 9788492806805 |
ISBN-13 |
: 849280680X |
Rating |
: 4/5 (05 Downloads) |
Synopsis El marketing de los partidos políticos by : José Javier Orosa González
Author |
: J.M.C. Ramalho Ribeiro |
Publisher |
: BRILL |
Total Pages |
: 411 |
Release |
: 2023-08-28 |
ISBN-10 |
: 9789086865680 |
ISBN-13 |
: 9086865682 |
Rating |
: 4/5 (80 Downloads) |
Synopsis Animal products from the Mediterranean area by : J.M.C. Ramalho Ribeiro
This book and its case studies focuses on typical local products and breeds, descriptions of the production systems and conservation techniques of endangered breeds/products in the Mediterranean area. Traditional and extensive systems, involving local breeds, which meet the needs of the population requiring safe foods at a reasonable costs, are validated for their specific meaning to the region. It is acknowledged that natural constraints of the Mediterranean area of climate and geography, make it unfavourable to mass production at low cost. Profit related aspects are discussed considering the different economic realities of the northern part of the basin compared to the southern part. Characteristics of typical animal production with consideration for positive and negative impacts on production systems and on the environment as well as the need to adjust to climate uncertainty and seasonal variability of feed resources, is also discussed. A focus is given to the following areas: animal production economy and social impact in the Mediterranean area; utilisation of natural resources and environmental impact of the animal production systems; possibilities for improving traditional systems; quality and traceability of typical products; moving from traditional to certified animal products.
Author |
: |
Publisher |
: |
Total Pages |
: 56 |
Release |
: 2013 |
ISBN-10 |
: OCLC:913056260 |
ISBN-13 |
: |
Rating |
: 4/5 (60 Downloads) |
Synopsis Análisis multivariante en Investigación de Mercados by :
Author |
: Felipe Encinas |
Publisher |
: Presses univ. de Louvain |
Total Pages |
: 351 |
Release |
: 2012-07-15 |
ISBN-10 |
: 9782875580771 |
ISBN-13 |
: 2875580779 |
Rating |
: 4/5 (71 Downloads) |
Synopsis Probabilistic Analysis of Passive Cooling Strategies and Occupant Behaviour by : Felipe Encinas
This thesis establishes the definition of apartment typologies through a multidimensional approach, a sensitivity analysis with the aim of assessing the possibilities to reduce the risk of overheating
Author |
: Stijn Kelchtermans |
Publisher |
: Academic Conferences Limited |
Total Pages |
: 454 |
Release |
: 2013 |
ISBN-10 |
: 9781909507593 |
ISBN-13 |
: 1909507598 |
Rating |
: 4/5 (93 Downloads) |
Synopsis Proceedings for the 8th Europen Conference on Innovation and Entrepreneurship by : Stijn Kelchtermans
Author |
: Pilar Ester Arroyo López |
Publisher |
: Editorial Digital del Tecnológico de Monterrey |
Total Pages |
: 418 |
Release |
: 2018-07-19 |
ISBN-10 |
: 9786075015293 |
ISBN-13 |
: 6075015299 |
Rating |
: 4/5 (93 Downloads) |
Synopsis Análisis multivariante para la inteligencia de mercados by : Pilar Ester Arroyo López
En esta era de la información, el interés de las empresas por generar datos para conocer mejor a su mercado va en aumento. La gran cantidad de información disponible y el desarrollo de software amigable para analizar los datos recolectados contribuyen a la creación de un sistema de inteligencia de mercados dinámico y accesible a todos los tomadores de decisiones. Un componente esencial de tal sistema es el módulo de procesamiento de datos, el cual incluye el uso de técnicas estadísticas que analizan de manera simultánea al conjunto de variables que describen a una empresa, un cliente, un producto o servicio. Conocer en qué consisten los métodos de análisis multivariable y cómo pueden aprovecharse para la efectiva toma de decisiones son aspectos importantes en la formación del profesionista en mercadotecnia. Este eBook tiene como propósito proporcionar a este futuro profesionista los conocimientos básicos sobre cinco métodos de estadística multivariada; múltiples ejemplos ilustran las aplicaciones de estas técnicas multivariadas para el diseño de escalas de medición, la segmentación de mercados, la clasificación de individuos y la construcción de modelos descriptivos y predictivos. Este es un eBook introductorio al análisis multivariado que asume conocimientos básicos sobre métodos para la recolección de datos, estadística descriptiva e inferencial. Como estos requisitos son cubiertos en cualquier programa de licenciatura en negocios o ingeniería, el eBook puede ser utilizado por una amplia audiencia. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana; color: #101010; -webkit-text-stroke: #101010} span.s1 {font-kerning: none}