The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.

Americans enjoy longer lives and better health, yet we are becoming increasingly obsessed with trying to stay young. What drives the fear of turning 30, the boom in anti-aging products, the wars between generations? What men and women of all ages have in common is that we are being insidiously aged by the culture in which we live. In this illuminating book, Margaret Morganroth Gullette reveals that aging doesn't start in our chromosomes, but in midlife downsizing, the erosion of workplace seniority, threats to Social Security, or media portrayals of "aging Xers" and "greedy" Baby Boomers. To combat the forces aging us prematurely, Gullette invites us to change our attitudes, our life storytelling, and our society. Part intimate autobiography, part startling cultural expose, this book does for age what gender and race studies have done for their categories. Aged by Culture is an impassioned manifesto against the pernicious ideologies that steal hope from every stage of our lives.

Despite the increasing number and variety of older characters appearing in film, television, comics, and other popular culture, much of the understanding of these figures has been limited to outdated stereotypes of aging. These include depictions of frailty, resistance to modern life, and mortality. More importantly, these stereotypes influence the daily lives of aging adults, as well as how younger generations perceive and interact with older individuals. In light of our graying population and the growing diversity of portrayals of older characters in popular culture, it is important to examine how we understand aging. In Aging Heroes: Growing Old in Popular Culture, Norma Jones and Bob Batchelor present a collection of essays that address the increasing presence of characters that simultaneously manifest and challenge the accepted stereotypes of aging. The contributors to this volume explore representations in television programs, comic books, theater, and other forms of media. The chapters include examinations of aging male and female actors who take on leading roles in such movies as Gran Torino, Grudge Match, Escape Plan, Space Cowboys, Taken,and The Big Lebowski as well as TheExpendables, Red,and X-Men franchises. Other chapters address perceptions of masculinity, sexuality, gender, and race as manifested by such cultural icons as Superman, Wonder Woman, Danny Trejo, Helen Mirren, Betty White, Liberace, and Tyler Perry’s Madea. With multi-disciplinary and accessible essays that encompass the expanding spectrum of aging and related stereotypes, this book offers a broader range of new ways to understand, perceive, and think about aging. Aging Heroes will be of interest to scholars of film, television, gender studies, women’s studies, sociology, aging studies, and media studies, as well as to general readers.

Across the life course, new forms of community, ways of keeping in contact, and practices for engaging in work, healthcare, retail, learning and leisure are evolving rapidly. This book examines how developments in smart phones, the Internet, cloud computing, and online social networking are redefining experiences and expectations around growing older in the twenty-first century. Drawing on contributions from leading commentators and researchers across the world, this book explores key themes such as caregiving, the use of social media, robotics, chronic disease and dementia management, gaming, migration, and data inheritance, to name a few.

In an attempt to understand the meaning of ageing and the treatment of the aged in different cultures, seven anthropologists have made studies of 10 communities on four continents - the results of which are presented in this book. The authors use both qualitative and statistical data to examine such issues as: health and well-being, perceptions of the life course, material resources, and functionality of elders. A unique resource, The Aging Experience provides a detailed comparative analysis of ageing worldwide.

The book examines key topics such as interpersonal and family relationships in old age, media portrayals of aging, cultural variations in intergenerational communication, and health communication in old age.

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

Contributions by Gökçe Elif Baykal, Lincoln Geraghty, Verónica Gottau, Vanessa Joosen, Sung-Ae Lee, Cecilia Lindgren, Mayako Murai, Emily Murphy, Mariano Narodowski, Johanna Sjöberg, Anna Sparrman, Ingrid Tomkowiak, Helma van Lierop-Debrauwer, Ilgim Veryeri Alaca, and Elisabeth Wesseling Media narratives in popular culture often assign interchangeable characteristics to childhood and old age, presuming a resemblance between children and the elderly. These designations in media can have far-reaching repercussions in shaping not only language, but also cognitive activity and behavior. The meaning attached to biological, numerical age—even the mere fact that we calculate a numerical age at all—is culturally determined, as is the way people “act their age.” With populations aging all around the world, awareness of intergenerational relationships and associations surrounding old age is becoming urgent. Connecting Childhood and Old Age in Popular Media caters to this urgency and contributes to age literacy by supplying insights into the connection between childhood and senescence to show that people are aged by culture. Treating classic stories like the Brothers Grimm's fairy tales and Heidi; pop culture hits like The Simpsons and Mad Men; and international productions, such as Turkish television cartoons and South Korean films, contributors explore the recurrent idea that “children are like old people,” as well as other relationships between children and elderly characters as constructed in literature and media from the mid-nineteenth century to the present. This volume deals with fiction and analyzes language as well as verbally sparse, visual productions, including children's literature, film, television, animation, and advertising.

How old are we, those of us who belong to the postwar era? By many measures, both evolutionary and cultural, we are older than ever. But we are also getting startlingly youngeryounger in looks, attire, behavior, mentality, desires. We belong, Robert Harrison says, to an age of juvenescence. "Juvenescence "is about the ways in which the spirits of youth and age have coexisted and shaped each other, both in individuals and culture, from the time of antiquity to the present. It is also a book that asks what it means for the future when youth gains the upper hand to the unprecedented degree it has today. Our way of aging, Harrison argues, resembles thethe scientific concept of "neoteny"the retention of immature characteristics into adulthood. We mature, but with a still tenacious youthfulness, driving drives toward innovation rather than reflection, genius rather than wisdom. At its best, human maturity has its source in the youth it brings to fruition. And yet our protracted youth, Harrison suggests, is a luxury that can be supported only by our elders and the institutions they build. Although Harrison believes, echoing Stephen Jay Gould, that our genius as a species lies in our collective reluctance to grow up, he argues that we are today in a phase of radical juvenalization that allows no space for the kind of wisdom that builds upon the past."

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.