The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.

Americans enjoy longer lives and better health, yet we are becoming increasingly obsessed with trying to stay young. What drives the fear of turning 30, the boom in anti-aging products, the wars between generations? What men and women of all ages have in common is that we are being insidiously aged by the culture in which we live. In this illuminating book, Margaret Morganroth Gullette reveals that aging doesn't start in our chromosomes, but in midlife downsizing, the erosion of workplace seniority, threats to Social Security, or media portrayals of "aging Xers" and "greedy" Baby Boomers. To combat the forces aging us prematurely, Gullette invites us to change our attitudes, our life storytelling, and our society. Part intimate autobiography, part startling cultural expose, this book does for age what gender and race studies have done for their categories. Aged by Culture is an impassioned manifesto against the pernicious ideologies that steal hope from every stage of our lives.

Despite the increasing number and variety of older characters appearing in film, television, comics, and other popular culture, much of the understanding of these figures has been limited to outdated stereotypes of aging. These include depictions of frailty, resistance to modern life, and mortality. More importantly, these stereotypes influence the daily lives of aging adults, as well as how younger generations perceive and interact with older individuals. In light of our graying population and the growing diversity of portrayals of older characters in popular culture, it is important to examine how we understand aging. In Aging Heroes: Growing Old in Popular Culture, Norma Jones and Bob Batchelor present a collection of essays that address the increasing presence of characters that simultaneously manifest and challenge the accepted stereotypes of aging. The contributors to this volume explore representations in television programs, comic books, theater, and other forms of media. The chapters include examinations of aging male and female actors who take on leading roles in such movies as Gran Torino, Grudge Match, Escape Plan, Space Cowboys, Taken,and The Big Lebowski as well as TheExpendables, Red,and X-Men franchises. Other chapters address perceptions of masculinity, sexuality, gender, and race as manifested by such cultural icons as Superman, Wonder Woman, Danny Trejo, Helen Mirren, Betty White, Liberace, and Tyler Perry’s Madea. With multi-disciplinary and accessible essays that encompass the expanding spectrum of aging and related stereotypes, this book offers a broader range of new ways to understand, perceive, and think about aging. Aging Heroes will be of interest to scholars of film, television, gender studies, women’s studies, sociology, aging studies, and media studies, as well as to general readers.

Across the life course, new forms of community, ways of keeping in contact, and practices for engaging in work, healthcare, retail, learning and leisure are evolving rapidly. This book examines how developments in smart phones, the Internet, cloud computing, and online social networking are redefining experiences and expectations around growing older in the twenty-first century. Drawing on contributions from leading commentators and researchers across the world, this book explores key themes such as caregiving, the use of social media, robotics, chronic disease and dementia management, gaming, migration, and data inheritance, to name a few.

Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities—arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues, this was not always the case. Old age was revered in early America, in part because it was so rare. Indeed, it was not until the 1960s, according to Samuel, that the story of aging in America became the one we are most familiar with today: aging is a disease that science will one day cure, and in the meantime, signs of aging should be prevented, masked, and treated as a source of shame. By tracing the story of aging in the United States over the course of the last half century, Samuel vividly demonstrates the ways in which getting older tangibly contradicts the prevailing social values and attitudes of our youth-obsessed culture. As a result, tens of millions of adults approaching their sixties and seventies in this decade do not know how to age, as they were never prepared to do so. Despite recent trends that suggest a more positive outlook, getting old is still viewed in terms of physical and cognitive decline, resulting in discrimination in the workplace and marginalization in social life. Samuels concludes Aging in America by exhorting his fellow baby boomers to use their economic clout and sheer numbers to change the narrative of aging in America.

Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.

Opening up the dialogue between popular music studies and aging studies, this book offers a major exploration of age and popular music across Europe. Using a variety of methods to illustrate how age within popular music is contingent and compelling, the volume explores how it provokes curation and devotion across a variety of sites and artists who record in several European languages, and genres including waltz music, electronica, pop, folk, rap, and the French ‘chanson.’ Visiting the many ways in which age is problematized, revered, and performed within Europe in relation to popular music, case studies analyze: French touring shows of popular music stars from the 1960s; André Rieu’s annual Vrijthof concerts in the Netherlands; Kraftwerk and Björk’s appearances at renowned art museums as curated objects; queer approaches to popular music space and time; British folk music inheritances; pan-European strategies of stardom and career longevity; and inheritance and post-colonial hauntings of race and identity. The book works with the notion of travelling, across borders, genres, sexualities, and media, highlighting the visibility of the aging body across a variety of European sites in order to establish popular music through the lens of age as a positive methodology with which to approach popular music cultures, and to offer a counter-narrative to age as decline. This book will appeal to scholars of popular music, popular culture, media studies, cultural studies, aging studies, and cultural gerontology.

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

The book examines key topics such as interpersonal and family relationships in old age, media portrayals of aging, cultural variations in intergenerational communication, and health communication in old age.