What is the ground reality for a Salesman? Do the various laws, theories, hypotheses, anecdotes and sayings of science, mathematics, literature, engineering, management, history ? in fact, everything that we painstakingly read and absorb in order to gain our college degrees before we start working, equip us for field situations when we actually go into the all?too?real?world of Sales? Can we really use the academic learning we struggled with and paid so much for, to sell better? Are there certain factors (which do not appear in the pages of any college or business school text), that are crucial to success in Sales? In an engaging narrative based on his own 15 years in the field, the Author explores the answers to just these questions. The book is light reading and fun but the lessons it contains are both down?to?earth and serious. This is not a self?help book to make you a Sales champion, but if you do pick up a few tips along the way, then that is a double whammy!

Digested from Og Mandino's phenomenally bestselling THE GREATEST SALESMAN IN THE WORLD, here are THE SALESMAN's 10 fundamental principles to live by, along with 250 affirmations and guiding points. Handy pocket-sized edition.

"This book should be mandatory reading for all business people." - Jon Gordon, Best Selling Author of The Energy Bus Barney and The Dreamer - Eight Lessons Sales Success A Great Salesman Did Not Know He Knew is about Barney, a veteran salesman who has lost everything good in his life as a result of the poor economy. He is now on the brink of losing the only good thing he has left, his wife of twenty plus years, Irene. Barney's sales manager, Summer, is about to take a two month hiatus from her job to help a sister who is having a baby in another state. This upbeat, positive, and always motivational manager teams Barney up with a brand new salesman at the company so that Barney can show him the ropes. Barney is reluctant about the offer but accepts the task when Summer offers to share with him the Super Sales Success Secret which she has shared with a few others in the firm who are now on their way to having lucrative careers despite the challenging economy. Eric, the brand new sales agent, starts his career with a positive outlook on everything. He sees opportunity where others see challenge. Where Barney lets the negativity of the news and statistics affect his business, Eric closes off all such negativity from his life, so much so that he doesn't even realize how pessimistic his new mentor, Barney is. The eight week adventure between Barney and Eric proves to be a life changing journey of hope, inspiration, and redemption.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

Golden, CEO of Huthwaite, pairs lessons drawn from history's greatest military campaigns with modern business insights. The strategies, tactics, and terminology of war offer today's professionals an unbeatable perspective on the struggle to win every sale.

Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door? For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft—and how you can adapt the masters’ tactics for your own. Learn Martha Stewart’s secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello’s advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy’s secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

This is a book about the art of sales. There are a lot of life lessons in here as well. Some are hard to learn, some not so hard-all are relevant. If you allow it, the tools in this book will dramatically increase your closing percentages and may even provide you with some insights into life and business, along with a laugh or two.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!