If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs". This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you’ll have no issue finding willing customers who won’t need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. In their book, the authors explain the six-step "Tuned In Process" that you can use to get tuned in and develop the products that customers really want. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Tuned In" and discover why you should get tuned in to your business and develop products that solve real problems.

What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom and suggests numerous practical ideas to help teachers cultivate their own seemingly magical learning moments.

Did you know that God's ears are tuned to a particular sound? Were you aware that his eyes are scanning the horizon for a specific sight? What is it that he is listening and looking for? In ""What Are God's Ears Tuned To,"" David W. Palmer helps us sit at Jesus's feet and understand what He revealed about His Father's heart. By placing two complete chapters of the Gospel into context, David shows how our Lord and Teacher weaves layer upon layer of revelation into his everyday stories. As a result, we can align our objectives to God's objectives, and invest our efforts and resources into what he sees as wise. "I believe this book can help all Christians gain the understanding, motivation and grace needed to tune our hearing to what God is listening for." -David W. Palmer

"This book should be mandatory reading for all business people." - Jon Gordon, Best Selling Author of The Energy Bus Barney and The Dreamer - Eight Lessons Sales Success A Great Salesman Did Not Know He Knew is about Barney, a veteran salesman who has lost everything good in his life as a result of the poor economy. He is now on the brink of losing the only good thing he has left, his wife of twenty plus years, Irene. Barney's sales manager, Summer, is about to take a two month hiatus from her job to help a sister who is having a baby in another state. This upbeat, positive, and always motivational manager teams Barney up with a brand new salesman at the company so that Barney can show him the ropes. Barney is reluctant about the offer but accepts the task when Summer offers to share with him the Super Sales Success Secret which she has shared with a few others in the firm who are now on their way to having lucrative careers despite the challenging economy. Eric, the brand new sales agent, starts his career with a positive outlook on everything. He sees opportunity where others see challenge. Where Barney lets the negativity of the news and statistics affect his business, Eric closes off all such negativity from his life, so much so that he doesn't even realize how pessimistic his new mentor, Barney is. The eight week adventure between Barney and Eric proves to be a life changing journey of hope, inspiration, and redemption.

In the spring of 2014, Grant Cameron received an astonishing message from his friend Chris Bledsoe. Chris had an extraordinary encounter with beings he called "the Guardians". Chris relayed this message to Grant and told him that "the message is in the music". Grant Cameron was never musically inclined, and rarely showed any interest in music until he heard the song, "After the Goldrush" by Neil Young. The message that Chris relayed to Grant now resonated with him. Grant wondered if the lyrics in that song, were part of the message. He then became very interested in musicians who have had experiences with various unexplained phenomenon. And so, the trip down the rabbit hole began...What emerged from the investigation was evidence of a very weird world where many musicians have reported bizarre occurrences such as: unexplained sightings of craft, encounters with other worldly beings and telepathic transmissions from outside our known reality. Many musicians have reported musical downloads and that they have tapped into a non-local consciousness. Many are influenced or inspired by paranormal forces and have written songs with UFO themes. There are even accounts of UFOs that have showed up at their concerts! Many musicians seem to be heavily influenced by supernatural or mystical forces and Grant's investigation expands into many of other aspects to the paranormal world of music.This book examines the parallel stories in pre-rock music and assesses what "the message in the music" might be.Is there a plan by a higher-level consciousness to influence, enlighten and disclose information into our level of reality? After reading this book, you will certainly start to wonder...

Tune In is the first volume of All These Years—a highly-anticipated, groundbreaking biographical trilogy by the world's leading Beatles historian. Mark Lewisohn uses his unprecedented archival access and hundreds of new interviews to construct the full story of the lives and work of John Lennon, Paul McCartney, George Harrison, and Ringo Starr. Ten years in the making, Tune In takes the Beatles from before their childhoods through the final hour of 1962—when, with breakthrough success just days away, they stand on the cusp of a whole new kind of fame and celebrity. They’ve one hit record ("Love Me Do") behind them and the next ("Please Please Me") primed for release, their first album session is booked, and America is clear on the horizon. This is the lesser-known Beatles story—the pre-Fab years of Liverpool and Hamburg—and in many respects the most absorbing and incredible period of them all. Here is the complete and true account of their family lives, childhoods, teenage years and their infatuation with American music, here is the riveting narrative of their unforgettable days and nights in the Cavern Club, their laughs, larks and adventures when they could move about freely, before fame closed in. For those who’ve never read a Beatles book before, this is the place to discover the young men behind the icons. For those who think they know John, Paul, George, and Ringo, it’s time to press the Reset button and tune into the real story, the lasting word.

Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media. The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today. Features of this third edition include: *chronological and topical tables of contents; *new material reflecting modern research in the field; *a new chapter describing historical developments from 1988 through to the current day; *an expanded bibliography, including Web site and museum listings; *an updated and expanded glossary and chronology; and *extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting. Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, Stay Tuned also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.

Illuminating the decline in informed citizenship, "Tuned Out" is an insightful exploration of the generations of Americans who have turned their backs on serious news.