'The book under review is indeed a guide, and a practical one too, but it is not only for engineers and physical scientists — it is useful to all those who communicate technical information or need to and want to do the job well. The book achieves the objectives: every PhD student may not want to read the book, but should — and will not regret it.'European Science EditingRead this book before you write your thesis or journal paper! Communicating Science is a textbook and reference on scientific writing oriented primarily at researchers in the physical sciences and engineering. It is written from the perspective of an experienced researcher. It draws on the authors' experience of teaching and working with both native English speakers and English as a Second Language (ESL) writers. For the range of topics covered, this book is relatively short and tersely written, in order to appeal to busy researchers. Graduate students and early career researchers will be guided through the researcher's basic communication tasks: writing theses, journal papers, and internal reports, presenting lectures and posters, and preparing research proposals. Extensive best practice examples and analyses of common problems are presented. Advanced researchers who aim to commercialize their research results will be introduced to business plans and patents, so that they can communicate optimally with patent attorneys and business analysts. Likewise, advanced researchers will be assisted in conveying the results of their research to the industrial and business community, governmental circles, and the general public in the chapter on popular media. Researchers at all levels will find the chapter on CV's and job hunting helpful. The Writing Well chapter will assist researchers to improve their English usage in scientific writing. This chapter is oriented both at native English speakers, who have an intuitive command of English but often lack formal instruction on grammar and structure, and non-native English writers, who often have had formal instruction but lack intuitive grasp of what sounds good.Mentors will find the book a useful tool for systematically guiding their students in their early writing efforts. If your students read this book first, you will save time! Communicating Science may serve as a textbook for graduate level courses in scientific writing.

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological studies of human behavior. This book provides a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: planning it, doing it, and understanding it. The book shows how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

"As the lead teacher for student voice and participation, this publication has already become an invaluable guide and resource. The book can be used to strengthen, invigorate and champion school councils and pupil voice so much valued by Ofsted. The practical strategies given for how to involve young people in key decision making are easy to follow and will produce solid and impressive results quickly." Shaun Sedgwick, Assistant Headteacher - Aldridge School This practical two-in-one classroom resource has everything you need to introduce action research in your own educational setting and will help you strengthen pupil voice in your school. You can familiarize yourself with the basics of pupil action research in the accessible Teacher Guide, while your students will be ready to start their research using the downloadable Pupil Resource Packs on the accompanying CD-ROM. The pupil resources are differentiated for primary pupils and secondary students and produced in colour. They contain ready made templates for action research assignments and offer fun, basic handbooks for children and young people to use when embarking on their research, in partnership with a senior member of staff. The resource will enable pupils to feel more confident when in discussion with external visitors, such as OFSTED inspectors. Rita Cheminais' practical resource will enable you to: Understand the concept, principles and process of pupil-led action research Identify the most appropriate action research approaches to use Unlock the potential of pupils to search for evidence to inform whole school decision-making and bring about change Further develop and build upon existing good practice in pupil-led research Explore the potential to gain a national Change for Children AwardChildren and Young People as Action Researchers is packed with useful information and practical advice, as well as signposting pupils and teachers to further reading, websites and resources. Teachers overseeing pupils' undertaking action research in primary and secondary schools, academies, PRU's, FE and Sixth Form colleges will find it indispensable.

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. - Alerts research, development and marketing professionals to potential competition issues and legal concerns - Provides a reference source for courts of law with respect to accepted industry standards and practices - Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims - Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format