Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. - Alerts research, development and marketing professionals to potential competition issues and legal concerns - Provides a reference source for courts of law with respect to accepted industry standards and practices - Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims - Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes. - Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception - Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel - Presents how sensory science is becoming more influential at the front end of innovation - Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers - Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science - Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments - Includes worked examples for interpreting and displaying results - Features a new chapter on how to get your research published

On 31st December 2020, the Brexit transition period ended and the new EU-UK partnership began. The second edition discusses the new EU-UK partnership, and the related agreements, looking at the effect these will have on businesses trading with the EU. The book then looks at each area pertinent to running a business and looks at the related advantages and disadvantages that arise from Brexit, e.g. the Brexit Trade and Cooperation Agreement, a new points-based immigration system, and customs and VAT rules on imports and exports. This title is included in Bloomsbury Professional's Company and Commercial Law online service.

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

This concise and current guidebook to the legal issues involved with conducting e-business is a one-stop source for both domestic and cross-border laws and regulations. Any business that conducts commerce via a Web site must deal with these issues with regard to numerous situations. This book addresses the legal ramifications of developing and hosting websites, explains how to minimize liability through the use of website Terms of Use and user agreements, explicates specific international issues arising from the conduct of e-commerce, examines online marketing and advertising, online privacy issues, and online intellectual property rights. Entrepreneurs, executives, and corporate counsel from enterprises of all sizes and in all industries will benefit from this useful legal roadmap.

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

This is an easy-to-read, jargon-busting guide to the legal issues affecting online business. The use of bullet points and checklists provide useful aide memoirs, while the sample clauses and contracts are invaluable. The book deals with the E-Commerce Regulations (EC Directive) 2002, and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design and build, hosting content, linking, outsourcing and other third party relationships.