On a small assembly line in Neckarsulm, Germany, no more than twenty exotic Audi R8 sports cars are built daily. The entire process is overseen by small teams of specialists that oversee every step of production. Every single part is inspected carefully, and nothing goes unchecked. It is a level of hand-built quality one might expect to find in a Ferrari Enzo or the Vector W8A of the 1980s, but almost unheard of from a manufacturer the size of Audi AG. The Turbo Quattro Coupe (or Urquattro) of the early 1980s was largely assembled by hand much in the same way, but Audi has refined the process for the R8 and has introduced one of the most spectacular sports cars ever. I hope this book will provide a better insight into the design, development, and production of this magnificent automobile.

For 30 years some of the most talented and bravest drivers have battled across the continents of the world to claim what is arguably motorsport's toughest prize: the World Rally Championship. Now a multi-million dollar, global technology battle and terrestrial television phenomenon played out over the frozen wastes of Finland, the dusty plains of Australia and the sun-kissed mountain roads of Corsica, the WRC has reached its 30th birthday. This book celebrates that important milestone and paints an exhaustively detailed picture of the people and personalities who have shaped this great sport. The Complete Book of the World Rally Champions provides a biographical account of the 65 men who have won at least one World Championship Rally since 1973. The biographies are compiled by the sport's leading writers and historians and complemented by stunning photography. The book includes a detailed and accurate statistical career record of each driver, plus highlights of all the significant cars.

In a business world predominantly oriented toward the future, it has paradoxically become ever more common that companies turn towards their pasts. This book empirically explores the phenomenon of organizational remembrance from a holistic cultural perspective. Based on a twelve-month ethnographic case study conducted at the headquarters of the German automobile company, AUDI AG, this study dissects the relationships between memory, identity, and image in a corporate setting. The greater aim in doing so is twofold: First, this study examines exactly why and how a company officially manages its past in terms of ‘history’ and ‘tradition.’ And second, this study scrutinizes what effect organizational remembrance has on the workforce – how it impacts their collective identification with a corporate community and influences their understanding of their daily working life. By investigating the interplay between different stakeholder groups, as well as their practices, media, mental models, and other vehicles of remembrance, an integrated account is offered which makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

"This book, published on the quattro's 40th anniversary ... explores 25 years of factory-prepared and factory-supported quattros in motorsport"--Page 4 of cover

The Audi quattro is a design landmark. When the car first appeared in 1980 it caused a sensation. Audi’s obsession with technical innovation resulted in a turbocharged four-wheel-drive machine that revolutionized rallying and took road car handling and grip to a new level. The quattro won on its rally debut, and went on to win four world titles. The quattro’s rallying career ended in 1986 with the banning of Group B, although road car production continued, and more than 11,000 cars were built in total. This beautifully designed book tells the full road car and competition story.