On a small assembly line in Neckarsulm, Germany, no more than twenty exotic Audi R8 sports cars are built daily. The entire process is overseen by small teams of specialists that oversee every step of production. Every single part is inspected carefully, and nothing goes unchecked. It is a level of hand-built quality one might expect to find in a Ferrari Enzo or the Vector W8A of the 1980s, but almost unheard of from a manufacturer the size of Audi AG. The Turbo Quattro Coupe (or Urquattro) of the early 1980s was largely assembled by hand much in the same way, but Audi has refined the process for the R8 and has introduced one of the most spectacular sports cars ever. I hope this book will provide a better insight into the design, development, and production of this magnificent automobile.

The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.