You may be OK with standard stuff like Conservatism and Democracy, but do you really know what Patrimonialism is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us? 30-Second Politics will help dispel this fog mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.

Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.

Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.

Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

How can a state be represented by Jesse Helms and John Edwards at the same time? Journalist Rob Christensen answers that question and navigates a century of political history in North Carolina, one of the most politically vibrant and competitive southern states, where neither conservatives nor liberals, Democrats nor Republicans, have been able to rest easy. It is this climate of competition and challenge, Christensen argues, that enabled North Carolina to rise from poverty in the nineteenth century to become a leader in research, education, and banking in the twentieth. In this new paperback edition, Christensen provides updated coverage of recent changes in North Carolina's political landscape, including the scandals surrounding John Edwards and Mike Easley, the defeat of U.S. senator Elizabeth Dole, the election of the state's first woman governor, and voters' approval of an African American candidate for president. The book provides an overview of the run-up to the 2010 elections and explains how North Carolina has become, arguably, the most politically competitive state in the South.

Principles of Comparative Politics offers the most comprehensive and up-to-date introduction to comparative inquiry, research, and scholarship. In this thoroughly revised Third Edition, students now have an even better guide to cross-national comparison and why it matters. The new edition retains a focus on the enduring questions with which scholars grapple, the issues about which consensus has started to emerge, and the tools comparativists use to get at the complex problems in the field. Among other things, the updates to this edition include a thoroughly-revised chapter on dictatorships that incorporates a discussion of the two fundamental problems of authoritarian rule: authoritarian power-sharing and authoritarian control; a revised chapter on culture and democracy that includes a more extensive examination of cultural modernization theory and a new overview of survey methods for addressing sensitive topics; a new section on issues related to electoral integrity; an expanded assessment of different forms of representation; and a new intuitive take on statistical analyses that provides a clearer explanation of how to interpret regression results. Examples from the gender and politics literature have been incorporated into various chapters, the Problems sections at the end of each chapter have been expanded, a! nd the empirical examples and data on various types of institutions have been updated. Online videos and tutorials are available to address some of the more methodological components discussed in the book. The authors have thoughtfully streamlined chapters to better focus attention on key topics.

This groundbreaking book represents the most systematic examination to date of the often-invoked but rarely examined declaration that "history matters." Most contemporary social scientists unconsciously take a "snapshot" view of the social world. Yet the meaning of social events or processes is frequently distorted when they are ripped from their temporal context. Paul Pierson argues that placing politics in time--constructing "moving pictures" rather than snapshots--can vastly enrich our understanding of complex social dynamics, and greatly improve the theories and methods that we use to explain them. Politics in Time opens a new window on the temporal aspects of the social world. It explores a range of important features and implications of evolving social processes: the variety of processes that unfold over significant periods of time, the circumstances under which such different processes are likely to occur, and above all, the significance of these temporal dimensions of social life for our understanding of important political and social outcomes. Ranging widely across the social sciences, Pierson's analysis reveals the high price social science pays when it becomes ahistorical. And it provides a wealth of ideas for restoring our sense of historical process. By placing politics back in time, Pierson's book is destined to have a resounding and enduring impact on the work of scholars and students in fields from political science, history, and sociology to economics and policy analysis.

'Quite simply, and quite ridiculously, one of the funniest and most illuminating books I have ever read. I thought I was obsessive, but Keith Kahn-Harris is playing a very different sport. He really has discovered the whole world in an egg.' Simon Garfield A thrilling journey deep into the heart of language, from a rather unexpected starting point. Keith Kahn-Harris is a man obsessed with something seemingly trivial - the warning message found inside Kinder Surprise eggs: WARNING, read and keep: Toy not suitable for children under 3 years. Small parts might be swallowed or inhaled. On a tiny sheet of paper, this message is translated into dozens of languages - the world boiled down to a multilingual essence. Inspired by this, the author asks: what makes 'a language'? With the help of the international community of language geeks, he shows us what the message looks like in Ancient Sumerian, Zulu, Cornish, Klingon - and many more. Along the way he considers why Hungarian writing looks angry, how to make up your own language, and the meaning of the heavy metal umlaut. Overturning the Babel myth, he argues that the messy diversity of language shouldn't be a source of conflict, but of collective wonder. This is a book about hope, a love letter to language. 'This is a wonderful book. A treasure trove of mind-expanding insights into language and humanity encased in a deliciously quirky, quixotic quest. I loved it. Warning: this will keep you reading.' - Ann Morgan, author of Reading the World: Confessions of a Literary Explorer

The “groundbreaking translation” of the foundational text of Western political thought, now in a revised and expanded edition (History of Political Thought). Aristotle’s masterwork is the first systematic treatise on the science of politics. Carnes Lord’s lucid translation helped raise scholarly interest in the work and has served as the standard English edition for decades. Widely regarded as the most faithful to both the original Greek and Aristotle’s distinctive style, it is also written in clear, contemporary English. This new edition of the Politics retains and adds to Lord’s already extensive notes, clarifying the flow of Aristotle’s argument and identifying literary and historical references. A glossary defines key terms in Aristotle’s philosophical-political vocabulary. Lord has also made revisions to problematic passages throughout the translation in order to enhance both its accuracy and its readability. He has also substantially revised his introduction for the new edition, presenting an account of Aristotle’s life in relation to political events of his time; the character and history of his writings and of the Politics in particular; his overall conception of political science; and his impact on subsequent political thought from antiquity to the present. Further enhancing this new edition is an up-to-date selected bibliography.

When was radium discovered? Who are Dmitri Mendeleev and Glenn T. Seaborg? Who discovered uranium's radioactivity? Which element is useful for dating the age of Earth? And why doesn't gold have a scientific name? 30-Second Elements presents you with the very foundations of chemical knowledge, explaining concisely the 50 most significant chemical elements. This book uses helpful glossaries and tables to fast track your knowledge of the other 68 elements and the relationships between all of them.