Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.

"In these times of financial crisis, the economic consensus of the past 15 years has been destroyed. It's clear that there's a problem, but what's the solution? Once again, different economic theories are being debated and names such as Adam Smith and John Maynard Keynes are being bandied about. What once seemed like an esoteric discipline relevant only to bankers and academics is now in our everyday lives and important to every one of us. Does a truly free market exist and, if it did, what effect would that have on society? Is it possible to spend your way out of recession? What are our choices? 30-Second Economics takes the 50 most significant economic theories of the past 120 years, and challenges financial high-flyers to explain them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way we'll meet the founding fathers of modern economics such as Adam Smith, J.S. Mills, David Ricardo, and Alfred Marshall. From neo-liberalism to Marxism, plus everything in between, this is the ultimate "Crash" course in economic theory."

When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.

30-Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet the founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate "crash" course in economic theory.

Others might have called this book Micro Theory or Price Theory. Becker's choice of Economic Theory as the title for his book reflects his deep belief that there is only one kind of economic theory, not separate theories for micro problems, macro problems, non-market decisions, and so on. Indeed, as he notes, the most promising development in recent years in the literature on large scale economic problems such as unemployment has been the increasing reliance on utility maximization, a concept generally identified with microeconomics. Microeconomics is the subject matter of this volume, but it is emphatically not confined to microeconomics in the literal sense of micro units like firms or households. Becker's main interest is in market behavior of aggregations of firms and households. Although important inferences are drawn about individual firms and households, the author tries to understand aggregate responses to changes in basic economic parameters like tax rates, tariff schedules, technology, or antitrust provisions. His discussion is related to the market sector in industrialized economies, but the principles developed are applied to other sectors and different kinds of choices. Becker argues that economic analysis is essential to understand much of the behavior traditionally studied by sociologists, anthropologists, and other social scientists. The broad definition of economics in terms of scarce means and competing ends is taken seriously and should be a source of pride to economists since it provides insights into a wide variety of problems. Practically all statements proved mathematically are also provided geometrically or verbally in the body of the text.

The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?

This book examines and compares the 'old' institutionalism of Veblen, Mitchell, Commons, and Ayres, with the 'new' institutionalism developed from neoclassical and Austrian sources.

Not long ago, economic theories were generally based on a narrow set of principles. Then the continuing boom-bust cycle combined with the failure of the best economic minds to ensure that prosperity spreads down through the economy has left a series of very obvious question marks, and the orthodoxy has been challenged from inside and outside the profession. It now seems clear that human beings and the planet have to be brought into the analysis. The first chapter goes right back to the debate about the purposes for which money was originally invented. The Big Ideas chapter builds up a picture of the key ideas that have driven economic theories. Economics and People derives insights into the way that money and economics works from the way that people actually behave. Economics and the Planet covers some of the economic insights that have come from those whose expertise has been biological or environmental.

You may be OK with standard stuff like Conservatism and Democracy, but do you really know what Patrimonialism is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us? 30-Second Politics will help dispel this fog mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.

Stock-market crashes show how the world of high finance can negatively impact our daily life, but smart money reveals a two-way street where those savvy to the science of finance can take their personal wealth up a gear. What is a hedge fund? How best to understand private equity? What are the principles of investment? 30 Second Money balances key features of personal finance with those of the financial markets and economic concepts, explaining how mass monetary systems relate to one’s own money management choices. From basic concepts like risk and return to types of borrowing, investment, and risk management, everything is explained without jargon or complexity. This is the handbook that gives the reader an edge in any business conversation.