This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

In Art Work, Katja Praznik counters the Western understanding of art – as a passion for self-expression and an activity done out of love, without any concern for its financial aspects – and instead builds a case for understanding art as a form of invisible labour. Focusing on the experiences of art workers and the history of labour regulation in the arts in socialist Yugoslavia, Praznik helps elucidate the contradiction at the heart of artistic production and the origins of the mystification of art as labour. This profoundly interdisciplinary book highlights the Yugoslav socialist model of culture as the blueprint for uncovering the interconnected aesthetic and economic mechanisms at work in the exploitation of artistic labour. It also shows the historical trajectory of how policies toward art and artistic labour changed by the end of the 1980s. Calling for a fundamental rethinking of the assumptions behind Western art and exploitative labour practices across the world, Art Work will be of interest to scholars in East European studies, art theory, and cultural policy, as well as to practicing artists.

Socialist countries like Yugoslavia garnered legitimacy through appealing to social equality. Yet social stratification was characteristic of Yugoslav society and increased over the course of the state's existence. By the 1980s the country was divided on socio-economic as well as national lines. Through case studies from a range of social millieux, contributors to this volume seek to 'bring class back in' to Yugoslav historiography, exploring how theorisations of social class informed the politics and policies of social mobility and conversely, how societal or grassroots understandings of class have influenced politics and policy. Rather than focusing on regional differentiation between Yugoslav republics and provinces the emphasis is placed on social differentiation and discontent within particular communities. The contributing authors of these historical studies come from diverse disciplinary backgrounds, linking scholarship from the socialist era to contemporary research based on accessing newly available primary sources. Voices of a wide spectrum of informants are included in the volume; from factory workers and subsistence farmers to fictional television characters and pop-folk music superstars.

Drawing on a wide range of Yugoslav materials, this book describes the origins and development of the unique Yugoslav economic system of 'socialist self-management'. It highlights the achievements and shortcomings of this distinctive industrial economic system and provides a revealing pictureof how the system operates in practice and how this differs from the theory.

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This book examines the relationship between nationalism and the rise and fall of Yugoslavia under the rule of Josip Broz Tito. It deals particularly with the interactions between communist and intellectual elites. The authors analyze elites’ initial enthusiasm about the Yugoslav federation and how, with time, they found themselves unable to suppress the nationalists in Yugoslavia. Other scholars have argued that, in a certain sense, Tito’s Yugoslavia proved to be a “hatchery” for the nations that once constituted Yugoslavia, making them ever closer to “completeness.” However, as the authors highlight in this study, this process was one of conflict. The personal role of Tito as an arbiter was essential, although, for the majority of his time in power, he did not act as a dictator. His departure was strongly felt in the 1980s, when ethnic entrepreneurial activity began to flourish—and when ethnic and political relations had gone out of control. While a significant part of this book follows the chronology of ethnic elite interaction in communist Yugoslavia, the global context of Yugoslavia’s rise and fall is taken into account. The authors also use Yugoslavia as a case study to test the validity of nationalism studies more generally.

The Yugoslav communist leaders aspired to create a socialist Yugoslavia, and when they came into power in 1945, they claimed to have introduced a socialist solution to the Yugoslav national question. But what did it imply to 'solve a national question' and what did introducing a 'socialist solution' to a national question entail? 'Creating a Socialist Yugoslavia: Tito, Communist Leadership and the National Question' charts how the Yugoslav Communist leaders approached the national question, and what influence the complex national relations in the multinational state of Yugoslavia had on the development of the Yugoslav communists' policies, and on their post-war socialist project. From 1935 to 1990, tremendous changes took place in the Yugoslav approach to the national question, and in the institutions they devised as part of this solution. There were also significant changes to the role of the republics and the relations between the different national groups within the Yugoslav state. Discussions on the national question were not absent during this period, despite the communists claim to have solved it. Debates over what kind of Yugoslav unity was the most desirable continued to be a question of contention and different groups had different visions of this. A struggle over resources also developed between different republics. This book identifies and examines four particular phases in the communists' strategies towards the national question; each marked by particular processes, issues and challenges. The claim to have solved the national question often meant that this issue could not be discussed openly and had to be expressed in a particular rhetoric approved by the Party. 'Creating a Socialist Yugoslavia' provides an authoritative account of the Yugoslav communist leaders' national policy and attempts to deal with the challenges encountered by the communists in reconciling their aspiration to create a socialist Yugoslavia with the need to regulate national conflict within the federation.

"The history of socialism lacks close accounts of the texture of life in the margins of society, which include narratives of the feelings, experiences and practices of ordinary people. This book provides them and undermines persisting interpretations of 'real' life under socialism, which rely on macro-studies of social structures and on the political and institutional histories of socialism. As such, the book is also an attempt to de-Westernize the discourse on Central/ Eastern Europe as Europe's periphert or its Orient. The culture of memory is evoked either through oral traditions or textual analyses of records of the public discourse. Both facets contribute to a cultural history of the era of socialism in Yugoslavia between 1945 and 1980 (Tito's death)" -- from back cover.

This study examines the distance between theory and practice in the lives of ordinary Yugoslavs living under socialist self-management.