We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector. In You’ve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization. Readers will discover: why a mission statement is not the same as a sense of mission • the characteristics of successful nonprofit leaders • how to combine the nonprofit mission with the management lessons of the business world • how to define an organization’s core values and business model Filled with honest, practical, and thoughtful lessons from the author’s own experience, this book will ensure that nonprofits of every size continue to do great and be great.

Writing a book is fun and easy--yes, FUN AND EASY--but it may not always feel that way. How do you find the time to write? How do you keep momentum? How do you deal with the horror of showing anyone a single sentence of your work-in-progress? The answers remain fun and easy, and author Elizabeth Sims will take your hand, dispel your worries, and show you how it's done in this stress-free guide to accomplishing your dream of writing your book. In You've Got a Book in You, Elizabeth is that encouraging voice guiding you through the entire process, from finding the right time and place to gathering all of your creative tools to diving right in and getting it done--page by page, step by step. It's easier than you think, and it all starts right here, right now. "This guide is witty, warm, and wise--and wonderfully down-to-earth as well. Elizabeth Sims doesn't just tell you that you've got a book in you, she shows you how to pour it out using your own creative spirit, common sense, and persistence." ~Lori L. Lake, author of The Gun Series and The Public Eye Mystery Series "If you're searching for the spark of inspiration to get started writing a book, and the nourishment to sustain you to THE END, Elizabeth Sims's You've Got a Book in You will show you how to find it in yourself." ~Hallie Ephron, award-winning author of There Was an Old Woman "You won't find an easier-to-follow or more inspirational writing guide." ~L.J. Sellers, author of the bestselling Jackson mysteries "By focusing the high beams of her intelligence (and humor!) on the twisty trail of book-writing, in You've Got a Book in You, Elizabeth Sims proves herself a true writer's friend. As she guides you from the creation of a "working title" through her (brilliant!) "Making-It-Better Process," this well-established pro plays her most impressive cards--stacking the deck in favor of YOU!" ~Jamie Morris, Director, Woodstream Writers "Elizabeth Sims packs a twelve-week writing course into 280 pages. Inspirational and yet extremely hands-on, You've Got a Book In You will give newbies confidence to forge ahead and will remind veteran writers why they began writing in the first place--for the joy of it. I won't be surprised when the brilliant terms 'stormwriting' and 'heartbrain' become part of every writer's lexicon." ~Julie Compton, author of Tell No Lies and Keep No Secrets "The book is encouraging and inspiring, practical and witty. As a seasoned writer, I appreciate the reminders about the importance of putting yourself on a writing schedule. No more excuses. The many 'writing blasts' are very helpful and will get any writer out of the starting blocks. I especially enjoyed the section, 'Writing with the Masters.' What better way to get inspired, get a feel for different styles, and get jump-started on your writing? Excellent advice that I plan to incorporate in my future classes. I concur with Sims that 'writer's block' is greatly exaggerated. Is there any other profession that claims such a phenomenon? 'Excuse, me, but I have 'book-keeping block,' 'playing music block,' or 'painting block' today? I don't think so. Get yourself on a schedule, read some Sims, write with the masters, and you'll be on your way. You'll be glad you met this friend on your journey to becoming a successful writer." ~Gesa Kirsch, Ph.D., Professor of English, Director of Valente Center for the Arts and Sciences, Bentley University

For composer-lyricist Adler, success came early, with The Pajama Game and Damn Yankees. But after the death of his partner, Jerry Ross, finding it impossible to write musicals without a collaborator, he turned from Broadway to a diversified career as awriter of jingles, organizer of White House galas and composer of concert music. Adler has been involved with the most glamorous names in show business, and they, as well as his numerous wives and lovers, all appear in this autobiography, written with David ( Of George We Sing ). The roster reads like a Who's Who of the entertainment world. The latter section of the book is the most interesting, however, with recollections of the impulses that led Adler to compose symphonic music; his relationship with his son, Christopher, who died of cancer in 1984; his own struggle with cancer; and his spiritual transformation through Siddha Yoga. (Aug.) -Publisher's Weekly.

"Every writer has advice for aspiring writers. Mine is predicated on formative years spent cleaning my father’s calf pens: Just keep shoveling until you’ve got a pile so big, someone has to notice. The fact that I cast my life’s work as slung manure simply proves that I recognize an apt metaphor when I accidentally stick it with a pitchfork. . . . Poetry was my first love, my gateway drug—still the poets are my favorites—but I quickly realized I lacked the chops or insights to survive on verse alone. But I wanted to write. Every day. And so I read everything I could about freelancing, and started shoveling." The pieces gathered within this book draw on fifteen years of what Michael Perry calls "shovel time"—a writer going to work as the work is offered. The range of subjects is wide, from musky fishing, puking, and mountain-climbing Iraq War veterans to the frozen head of Ted Williams. Some assignments lead to self-examination of an alarming magnitude (as Perry notes, "It quickly becomes obvious that I am a self-absorbed hypochondriac forever resolving to do better nutritionally and fitness-wise but my follow-through is laughable.") But his favorites are those that allow him to turn the lens outward: "My greatest privilege," he says, "lies not in telling my own story; it lies in being trusted to tell the story of another."

DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

An excerpt from the book:"I couldn't believe we were having another girl. Already having a son and a daughter, I thought a third child would finally make our family complete. Or so I thought."LETTERS TO SIENA is the true story of one woman's journey through the loss of her baby and the rediscovery of herself. Follow the author as she learns through her own writing and experiences, the true meaning of life, and the importance of family.

Allen Ginsberg (1926-1997) was one of twentieth-century literature's most prolific letter-writers. This definitive volume showcases his correspondence with some of the most original and interesting artists of his time, including Jack Kerouac, William S. Burroughs, Gregory Corso, Neal Cassady, Lionel Trilling, Charles Olson, Lawrence Ferlinghetti, Philip Whalen, Peter Orlovsky, Philip Glass, Arthur Miller, Ken Kesey, and hundreds of others. Through his letter writing, Ginsberg coordinated the efforts of his literary circle and kept everyone informed about what everyone else was doing. He also preached the gospel of the Beat movement by addressing political and social issues in countless letters to publishers, editors, and the news media, devising an entirely new way to educate readers and disseminate information. Drawing from numerous sources, this collection is both a riveting life in letters and an intimate guide to understanding an entire creative generation.

Write to Explore and Express the Wild Beauty of Your Heart Meredith Heller invites you to write as a path toward self-understanding and as a lifelong refuge of steadfast friendship with yourself. She used the power of writing to heal and save her own life, and now she teaches others to do the same. In this book, Meredith shares the techniques she developed to help people from all walks of life explore their emotions, find their voice, and better navigate life’s challenges. Filled with potent exercises and inspiring poems from the author and her students, Writing by Heart is a must-read for anyone, from seasoned writer to novice, who wants to discover the transformative power of writing.