YouTube is one of the biggest websites on the internet. This video powerhouse provides entertainment, information, and education to millions of viewers. This clear, complete guide shows readers how to create their own videos and YouTube channels. In these pages, skills and steps on how to build your channel will help readers get started. The text also covers tips on how to use social media to promote their channel and build a solid audience base. Also covered are timely issues such as respecting copyrights and avoiding cyberbullying. Every user can benefit from creating their own YouTube channel. Here, readers will learn how.

More than three-quarters of teens between the ages of fifteen and seventeen watch more videos on YouTube than they watch traditional TV, according to the BBC. The online video sharing service has videos about news and pop culture, TV shows, how-to videos, music videos, movie trailers, political and historic speeches, and sports events, among other videos. Celebrities promote their work and businesses advertise their products and services on YouTube. This resource offers teens tips on how they can use YouTube to help with their personal creative endeavors, artistic expression, school-related projects, college applications, job prospects, and personal development.

Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

The Chinese version of the handbook has been continuously released for ten years. Different topics were chosen each year to reveal the characteristics of China’s industrial development and forecast future trends. In 2015, the “Internet Plus” strategy has been officially implemented at the national level. This is of great significance to the internet industry as well as China’s economic and social innovation and development. This trend inspired us to explore this topic in depth and write this book in time. The China Industrial Development Handbook provides a fundamental and panoramic industrial analysis of the state of the Internet Plus economy in China, including an introduction of China’s status in Internet Plus and the application of the Internet Plus strategy in various industries.

How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era, the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines of this meticulously researched book lies a comprehensive analysis of how the established political economy of traditional media has adapted and responded to the surge of new technologies. The rise of new tools has inadvertently ushered in a new age of surveillance, marked by sophisticated techniques like digital trace tracking and micro-targeting strategies. This book covers comprehensive topics, including exploiting personal data for both commercial and political ends, the pervasive influence of algorithmic mechanisms and filter bubbles, and the dominion of tech giants in this digital landscape. By offering a panoramic view of the contemporary media landscape, this book not only equips researchers, sociologists, and media professionals with an understanding of the intricate interplay between technology and society but also facilitates a deeper comprehension of pressing concerns such as open science, gender equality, and the digital divide.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.