How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Includes a detachable folded poster of "The Hatrix."

Garfield's back in this brand-new compilation comic strip book—truly a must-have for fans! What’s the menu du jour? Food, fun . . . and lots of it! Whether it’s a mouse bathing in coffee, or a zombie bingeing on brains, laughter is the order of the day. Garfield fans will get a full serving of smiles, with a side dish of silliness, in this brand-new collection of crazy comics!

NATIONAL BESTSELLER People make a mess. Marc Maron was a parent-scarred, angst-filled, drug-dabbling, love-starved comedian who dreamed of a simple life: a wife, a home, a sitcom to call his own. But instead he woke up one day to find himself fired from his radio job, surrounded by feral cats, and emotionally and financially annihilated by a divorce from a woman he thought he loved. He tried to heal his broken heart through whatever means he could find—minor-league hoarding, Viagra addiction, accidental racial profiling, cat fancying, flying airplanes with his mind—but nothing seemed to work. It was only when he was stripped down to nothing that he found his way back. Attempting Normal is Marc Maron’s journey through the wilderness of his own mind, a collection of explosively, painfully, addictively funny stories that add up to a moving tale of hope and hopelessness, of failing, flailing, and finding a way. From standup to television to his outrageously popular podcast, WTF with Marc Maron, Marc has always been a genuine original, a disarmingly honest, intensely smart, brutally open comic who finds wisdom in the strangest places. This is his story of the winding, potholed road from madness and obsession and failure to something like normal, the thrillingly comic journey of a sympathetic f***up who’s trying really hard to do better without making a bigger mess. Most of us will relate. Praise for Attempting Normal “I laughed so hard reading this book.”—David Sedaris “Funny . . . surprisingly deep . . . laced with revelatory insights.”—Los Angeles Times “Superb . . . A reason that [it] is a superior example of an overcrowded genre—the comedian memoir—is Mr. Maron’s hardheaded approach to his history, the wisdom of experience.”—The New York Times “Marc Maron is a legend because he is both a great comic and a brilliant mind. Attempting Normal is a deep, hilarious megashot of feeling and truth as only this man can administer.”—Sam Lipsyte Praise for Marc Maron and WTF “The stuff of comedy legend.”—Rolling Stone “Marc Maron is a startlingly honest, compelling, and hilarious comedian-poet. Truly one of the greatest of all time.”—Louis C.K. “I’ve known Marc for years and I can tell you first hand that he’s passionate, fearless, honest, self-absorbed, neurotic, and screamingly funny.”—David Cross “Revered among his peers . . . raw and unflinchingly honest.”—Entertainment Weekly “Devastatingly funny.”—Los Angeles Times “For a comedy nerd, this show is nirvana.”—Judd Apatow

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition