Written for lay people searching for information on the Web, this resource describes all Google Web Search features and tools in detail. All critical steps are illustrated with detailed screenshots.

Written for lay people searching for information on the Web, this resource describes all Google Web Search features and tools in detail. All critical steps are illustrated with detailed screenshots.

Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.

In How to Find Out Anything, master researcher Don MacLeod explains how to find what you're looking for quickly, efficiently, and accurately—and how to avoid the most common mistakes of the Google Age. Not your average research book, How to Find Out Anything shows you how to unveil nearly anything about anyone. From top CEO’s salaries to police records, you’ll learn little-known tricks for discovering the exact information you’re looking for. You’ll learn: •How to really tap the power of Google, and why Google is the best place to start a search, but never the best place to finish it. •The scoop on vast, yet little-known online resources that search engines cannot scour, such as refdesk.com, ipl.org, the University of Michigan Documents Center, and Project Gutenberg, among many others. •How to access free government resources (and put your tax dollars to good use). •How to find experts and other people with special knowledge. •How to dig up seemingly confidential information on people and businesses, from public and private companies to non-profits and international companies. Whether researching for a term paper or digging up dirt on an ex, the advice in this book arms you with the sleuthing skills to tackle any mystery.

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

In the wake of the NSA surveillance outcry and ad companies tracking you online, what can you do to protect your privacy when you go online? This collection of stories, tips and guides will help you do just that. It includes in-depth stories that ran on the PBS MediaShift website over the past few years, as well as sections from the Electronic Frontier Foundation's Surveillance Self-Defense Guide, updated for today's environment. There's also a lengthy chapter about using encryption from the Freedom of Press Foundation, written by Micah Lee. Rather than feel helpless, you can help protect yourself in the digital sphere with tips from this important guide.

Imagine what would happen to your productivity if your most challenging Web searches never failed, and your ordinary Web searches more quickly returned the most relevant results. Over the course of a year, efficient searches and relevant results could add up to days of recovered time. In this book, I'll show you how to start saving time by mastering all aspects of the Google search engine and its dozens of related services and technologies. I'll help you understand how Google processes your query as a set of keywords, phrases, or natural-language questions; and I'll teach you how to use lesser-known search tools, operators, and hidden features to filter and refine broad result sets. No matter how well you know Google, I guarantee you'll learn something new in Google Power Search, Third Edition.

This brand new addition to the acclaimed "History Highway" series is essential for anyone conducting historical research on North, Central, or South America. Complete with a CD with live links to sites, it directs users to the best and broadest, most current information on U.S., Canadian, and Latin American history available on the Internet. "The American History Highway": provides detailed, easy-to-use information on more than 1,700 websites; covers all periods of U.S., Canadian, and Latin American History; features new coverage of Hispanic American and Asian American History; includes chapters on environmental history, immigration history, and document collections; all site information is current and up-to-date; includes a CD of the entire contents with live links to sites - just install the disc, go online, and link directly to the sites; and, also provides a practical introduction to web-based research for students and history buffs of all ages.

Do you need to get more traffic to your website? Do you need more sales or leads for your business? Then you need to consider doing some search engine optimization (SEO). This book aims to teach people about SEO using one of Google's free tools: Google Webmaster Tools. Whether you are planning to work on your own website or hire someone to help, this book will introduce you to the concepts behind search engine optimization to grow your online presence and your business.