This book provides an in-depth investigation of two Japanese men's magazines, ChokiChoki and Men's egg, analysed as representative examples of the genre of Japanese lifestyle magazines for young men. Employing both qualitative and quantitative content analysis, focusing on topics ranging from everyday life activities up to partnerships and sexuality, it examines how these magazines discursively renegotiate norms of Japanese masculinity. By scrutinizing the way these magazines convey ideas of gendered behavior within different contexts, the book demonstrates how Japanese lifestyle magazines discursively create new ideas of gender and masculinities in particular. It argues that hegemonic gender norms of Japan's society are both altered and reconstructed at the same time and that while altering parts of the gendered habitus in order to adjust to changing social circumstances and perceptions of gender, magazines (un)consciously reproduce core values of the hegemonic gender regime and thus revalidate them as legitimate. A key read for scholars and students of contemporary Japan, Japanese studies, gender studies, and anyone interested in Japanese popular culture and media, this book provides new insights into a segment of the Japanese media market that has received little scholarly attention.

This book is the first comprehensive account of the changing role of men and the construction of masculinity in contemporary Japan. It makes a significant contribution to our understanding of contemporary Japanese society and identity.

Explores the limitations of sexual expression in Tokyo's "safe" nightlife district and in Japanese media

The essays in this groundbreaking book explore the meanings of manhood in Japan from the seventeenth to the twenty-first centuries. Recreating Japanese Men examines a broad range of attitudes regarding properly masculine pursuits and modes of behavior. It charts breakdowns in traditional and conventional societal roles and the resulting crises of masculinity. Contributors address key questions about Japanese manhood ranging from icons such as the samurai to marginal men including hermaphrodites, robots, techno-geeks, rock climbers, shop clerks, soldiers, shoguns, and more. In addition to bringing historical evidence to bear on definitions of masculinity, contributors provide fresh analyses on the ways contemporary modes and styles of masculinity have affected Japanese men’s sense of gender as authentic and stable.

Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolize teenage girl popstars? This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men as it looks behind the image of 'Cool Japan.' (Series: Japanese Studies / Japanologie, Vol. 6) [Subject: Japanese Studies, Cultural Studies]

This book uses the figure of the salaryman to explore masculinity in Japan by examining the salaryman as a gendered construct, and is one of the first to focus on the men within Japanese corporate culture through a gendered lens. Not only does this add to the emerging literature on masculinity in Japan, but given the important role Japanese corporate culture has played in Japan's emergence as an industrial power, Romit Dasgupta's research offers a new way of looking both at Japanese business culture, and more generally at important changes in Japanese society in recent years.

This book is the first comprehensive account of the changing role of men and the construction of masculinity in contemporary Japan. The book moves beyond the stereotype of the Japanese white-collar businessman to explore the diversity of identities and experiences that may be found among men in contemporary Japan, including those versions of masculinity which are marginalized and subversive. The book makes a significant contribution to our understanding of contemporary Japanese society and identity.

How do the worlds that state administrators manage become the feelings publics embody? In Administering Affect, Daniel White addresses this question by documenting the rise of a new national figure he calls "Pop-Culture Japan." Emerging in the wake of Japan's dramatic economic decline in the early 1990s, Pop-Culture Japan reflected the hopes of Japanese state bureaucrats and political elites seeking to recover their country's standing on the global stage. White argues that due to growing regional competitiveness and geopolitical tension in East Asia in recent decades, Japan's state bureaucrats increasingly targeted political anxiety as a national problem and built a new national image based on pop-culture branding as a remedy. Based on sixteen months of ethnographic fieldwork among rarely accessible government bureaucrats, Administering Affect examines the fascinating connection between state administration and public sentiment. White analyzes various creative policy figures of Pop-Culture Japan, such as anime diplomats, "Cool Japan" branding campaigns, and the so-called "Ambassadors of Cute," in order to illustrate a powerful link between practices of managing national culture and the circulation of anxiety among Japanese publics. Invoking the term "administering affect" to illustrate how anxiety becomes a bureaucratic target, technique, and unintended consequence of promoting Japan's national popular culture, the book presents an ethnographic portrait of the at-times surprisingly emotional lives of Japan's state bureaucrats. In examining how anxious feelings come to drive policymaking, White delivers an intimate anthropological analysis of the affective forces interconnecting state governance, popular culture, and national identity.

Here is an important volume offering new insights into the generational transformation of Japanese hegemonic masculinity. Drawing on thirty-nine life-histories of three generations of sararīman (salaryman) each working, or having worked for large companies, this book is an in-depth study of Japanese salaryman masculinity, that is, the ‘hegemonic masculinity’ in Japan. Through Japanese salarymen’s own accounts of themselves, the author investigates the construction of their masculinity throughout their lives; childhood, adolescence, young adult experiences, as well as work and family life. While changes are reflected in the participants’ narratives, little research has been done to link these changes in the performance of masculinity to the dramatic economic and social changes over the last century.

This Companion is a comprehensive examination of the varied ways in which gender issues manifest throughout culture in Japan, using a range of international perspectives to examine private and public constructions of identity, as well as gender- and sexuality-inflected cultural production. The Routledge Companion to Gender and Japanese Culture features both new work and updated accounts of classic scholarship, providing a go-to reference work for contemporary scholarship on gender in Japanese culture. The volume is interdisciplinary in scope, with chapters drawing from a range of perspectives, fields, and disciplines, including anthropology, art history, history, law, linguistics, literature, media and cultural studies, politics, and sociology. This reflects the fundamentally interdisciplinary nature of the dual focal points of this volume—gender and culture—and the ways in which these themes infuse a range of disciplines and subfields. In this volume, Jennifer Coates, Lucy Fraser, and Mark Pendleton have brought together an essential guide to experiences of gender in Japanese culture today—perfect for students, scholars, and anyone else interested in Japan, culture, gender studies, and beyond.