Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

A wonderful reader for anyone who loves the great programs of old-time radio, this definitive encyclopedia covers American radio shows from their beginnings in the 1920s to the early 1960s.

He became a star overnight as surly, sexy, usually shirtless Kovac in Hitchcock's Lifeboat (1944). Handsome and personable, John Hodiak (1914-1955) embraced his heritage as the son of Polish-Ukrainian immigrants, making him a rare Golden Age actor whose true ethnicity (and birth name) were widely known by moviegoers. Starting in radio, Hodiak was brought to Hollywood by MGM, starring in films like A Bell for Adano (1945) and The Harvey Girls (1946). In making Sunday Dinner for a Soldier (1944), he and co-star Anne Baxter fell in love despite divergent backgrounds and wed after a tumultuous courtship. The 1950s saw the breakdown of his marriage but also new professional opportunities, notably Broadway stardom in The Caine Mutiny Court-Martial. Tragically, his death at age 41 cut short an impressive career. This first full-length study of Hodiak's life and work, featuring original interviews with his daughter and others alongside genealogical and archival research, paints a full-bodied portrait of a man who achieved the American dream, only to have it snatched away in the prime of life. The annotated filmography provides synopses, reviews, and critical commentary of his 34 motion pictures, followed by an overview of radio, stage, and television performances.

". . . a great blow-by-blow account of an exciting and still-legendary scene." ---Marshall Crenshaw From the early days of John Lee Hooker to the heyday of Motown and beyond, Detroit has enjoyed a long reputation as one of the crucibles of American pop music. In Grit, Noise, and Revolution, David Carson turns the spotlight on those hard-rocking, long-haired musicians-influenced by Detroit's R&B heritage-who ultimately helped change the face of rock 'n' roll. Carson tells the story of some of the great garage-inspired, blue-collar Motor City rock 'n' roll bands that exemplified the Detroit rock sound: The MC5, Iggy Pop and the Stooges, Mitch Ryder and the Detroit Wheels, SRC, the Bob Seger System, Ted Nugent and the Amboy Dukes, and Grand Funk Railroad. An indispensable guide for rock aficionados, Grit, Noise, and Revolution features stories of these groundbreaking groups and is the first book to survey Detroit music of the 1960s and 70s-a pivotal era in rock music history.

An introduction to the fields of broadcasting, cable and satellite systems. It provides an operational and technical history of the broadcast industries and discusses the creative, facilitative, directive and regulatory functions of the electronic media industries.

As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks. A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.

There was a time when "American popular entertainment" referred only to radio and motion pictures. With the coming of talking pictures, Hollywood cashed in on the success of big-time network radio by bringing several of the public's favorite broadcast personalities and programs to the screen. The results, though occasionally successful, often proved conclusively that some things are better heard than seen. Concentrating primarily on radio's Golden Age (1926-1962), this lively history discusses the cinematic efforts of airwave stars Rudy Vallee, Amos 'n' Andy, Fred Allen, Joe Penner, Fibber McGee & Molly, Edgar Bergen, Lum & Abner, and many more. Also analyzed are the movie versions of such radio series as The Shadow, Dr. Christian and The Life of Riley. In addition, two recent films starring contemporary radio headliners Howard Stern and Garrison Keillor are given their due.

"SADDLE UP! Andes takes us on an exhilarating, dust-kicking ride through the actual origins and history of the first hemispheric Latinx superhero: Zorro." —Frederick Luis Aldama, editor of Tales from la Vida: A Latinx Zorro's Shadow explores the masked character's Latinx origins and his impact on pop culture—the inspiration for the most iconic superheroes we know today. Long before Superman or Batman made their first appearances, there was Zorro. Born on the pages of the pulps in 1919, Zorro fenced his way through the American popular imagination, carving his signature letter Z into the flesh of evildoers in Old Spanish California. Zorro is the original caped crusader, the first masked avenger, and the character who laid the blueprint for the modern American superhero. Historian and Latin American studies expert Stephen J. C. Andes unmasks the legends behind Zorro, showing that the origins of America's first superhero lie in Latinx history and experience. Revealing the length of Zorro's shadow over the superhero genre is a reclamation of the legend of Zorro for a multiethnic and multicultural America.