Philip Gerard analyses books that make a difference, fiction and non-fiction, classic and contemporary, and identifies the elusive ingredients that work together to produce a book that changes minds and lives.

From Newbery Honor winner Cece Bell comes an offbeat, pitch-perfect storybook for beginning readers that will have them in fits of giggles. “Maybe your foot smells good. Maybe your foot smells great. But I will not smell your foot until you say PLEASE.” Meet Chick and Brain. And their friend Spot. Chick likes to follow the rules. Brain might not be as smart as he looks. And Spot just wants to eat lunch. In a graphic reader loaded with verbal and visual humor, Cece Bell offers a comical primer on good manners gone awry. Simple, silly, and perfectly suited for its audience, this tale of Chick and Brain’s constant misunderstandings and miscommunications proves once again that Cece Bell is a master at meeting kids where they are.

If you want to write a book that makes a difference, you need 2 things. First, you need to have a message you know will change people's lives. Second, you need a book that is in people's hands, not in a box in your basement or sitting behind an unclicked link on Amazon. Enter Angela Lauria and The DIFFERENCE Process. In her book you'll learn:? The truth about why you have been procrastinating in getting your book done (Note: It's probably not what you think and it's actually good news!)? How to make $20,000 from a single sale of your book. ? The reason most books fail? miserably!? The difference between people who are ready to write but just scared, and those who have no business writing a book.' How to guarantee you will have all the time you need to write your book without ever stressing about it again.' And much, much more.

Engage your readers and boost your impact! Do you write--a little or a lot--for a socially responsible organization, business, or program? Wish you had an accessible writing coach to help you quickly craft potent pieces that move your readers to act? This feisty one-stop-shop of distilled wisdom will show you-step by step-how to turbocharge your marketing and fundraising documents. Start getting the results you want, right now! Whether you're an accidental or emerging writer or a seasoned wordsmith, this comprehensive resource will help you build and manage the invaluable skills behind writing values-driven copy. You will find advice on everything from advancing your brand to storytelling to minding the devilish details. Discover how to painlessly: - Write and edit a full spectrum of clear, concise, creative pieces that will reach and influence your diverse intended audiences - Streamline and strengthen your writing process-from planning to proofreading - Develop your own confident, expert writing voice Included in these pages you will find: - More than 500 real-life examples from nonprofits, green businesses, government agencies, and others - Hundreds of stimulating questions and exercises that help you apply the lessons to your own work - Numerous guide sheets, checklists, and handy appendices - Dozens of warnings about potential pitfalls ... all this delivered with a generous helping of fun illustrations, cultural references, and humor. If you've ever had trouble expressing your passion in writing, or telling your story in a fresh and compelling way, this powerhouse of a book is for you! ADVANCE PRAISE: "This book should be on the shelf of every nonprofit administrator, community organizer, and advocate. There is literally nothing else of its kind on the market; it is 'The Elements of Style' for the grassroots fundraising and marketing world." -- Leif Wellington Haase, Director, California Program, New America Foundation "'Writing to Make a Difference' is a great balance of both instructional and interactive tips, tools, and exercises...and helps to lower the barrier for organizations that desire to tell their story in a way that captures both head and heart." -- Alandra L. Washington, Deputy Director, W.K. Kellogg Foundation "If you think your work is important, if you feel you have a message to deliver, if you have people who need to understand how this is done - this is the book. Massachi is the perfect guide and a tremendous coach." -- Jeff Hamaoui, CEO, Origo Inc. and social investment and enterprise specialist "Massachi has drilled down to all that is important about good writing. I recommend this book for those of us who write regularly, and for those of us who don't write because we don't think we can. "-- Kim Klein, author, 'Reliable Fundraising in Unreliable Times' "This is an outstanding work, one of the best I have read in the genre, and of possible use in the university, for public relations and organizational communication courses. The writing lessons are succinct, the methods to convey them effective, and the style itself an example of professional brilliance. I recommend 'Writing to Make a Difference' because I know that it will."-- Michael Bugeja, author, 'Interpersonal Divide: The Search for Community in a Technological Age' and Director, School of Journalism & Communication, Iowa State University AUTHOR BIO: Dalya F. Massachi, M.A. began writing for publication as an adolescent interested in social justice. Now, Dalya draws on her nearly 20 years of professional experience writing and editing for hundreds of socially responsible organizations. With passion and fresh insight, she reveals the top strategic insider techniques she has honed through her work as a successful grantwriter, editor, journalist, workshop instructor, and writing coach.

"Reading to Make a Difference shows teachers how to move beyond including diverse literature in their classroom to become caring citizens and agents of change. With examples from many classrooms across grade levels, Lester and Katie engage students in critical conversations around topics that arise in literature and in life. They share concrete steps for how teachers can support students to take action and make a difference in their classroom, school or community"--

Two brilliant operatives known as Saul and Drew are drawn together to solve a baffling mystery: Why have ten elderly men from around the world been kidnapped? As the agents investigate they are pulled into a violent cycle of revenge that stretches back to World War II—and is now forcing sons to pay for their father's darkest sins. David Morrell's international thrillers have no equal. From the Vatican to the Swiss Alps, from Australia to the heartland of America, The League of Night and Fog brings together two generations bound by one chilling legacy.

George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

First published in 1967, Writing and Difference, a collection of Jacques Derrida's essays written between 1959 and 1966, has become a landmark of contemporary French thought. In it we find Derrida at work on his systematic deconstruction of Western metaphysics. The book's first half, which includes the celebrated essay on Descartes and Foucault, shows the development of Derrida's method of deconstruction. In these essays, Derrida demonstrates the traditional nature of some purportedly nontraditional currents of modern thought—one of his main targets being the way in which "structuralism" unwittingly repeats metaphysical concepts in its use of linguistic models. The second half of the book contains some of Derrida's most compelling analyses of why and how metaphysical thinking must exclude writing from its conception of language, finally showing metaphysics to be constituted by this exclusion. These essays on Artaud, Freud, Bataille, Hegel, and Lévi-Strauss have served as introductions to Derrida's notions of writing and différence—the untranslatable formulation of a nonmetaphysical "concept" that does not exclude writing—for almost a generation of students of literature, philosophy, and psychoanalysis. Writing and Difference reveals the unacknowledged program that makes thought itself possible. In analyzing the contradictions inherent in this program, Derrida foes on to develop new ways of thinking, reading, and writing,—new ways based on the most complete and rigorous understanding of the old ways. Scholars and students from all disciplines will find Writing and Difference an excellent introduction to perhaps the most challenging of contemporary French thinkers—challenging because Derrida questions thought as we know it.

You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."