This innovative volume studies women as economic, political, and cultural mediators of space, gender, value, and language in informal markets. Drawing on diverse methodologies—multisited fieldwork, linguistic analysis, and archival research—the contributors demonstrate how women move between and knit together household and marketplace activities. This knitting together pivots on how household practices and economies are translated and transferred to the market, as well as how market practices and economic principles become integral to the nature and construction of the household. Exploring the cultural identities and economic practices of women traders in ten diverse locales—Bolivia, Ghana, Hungary, India, Indonesia, Mexico, Morocco, Nicaragua, Peru, and the Philippines—the authors pay special attention to the effects of global forces, national economic policies, and nongovernmental organizations on women’s participation in the market and the domestic sector. The authors also consider the impact that women’s economic and political activities—in social movements, public protests, and more hidden kinds of subversive behavior—have on state policy, on the attitudes of different sectors of society toward female traders, and on the dynamics of the market itself. A final theme focuses on the cultural dimension of mediation. Many women traders straddle cultural spheres and move back and forth between them. Does this affect their participation in the market and their identities? How do ties of ethnicity or acts of reciprocity affect the nature of commodity exchanges? Do they create exchanges that are neither purely commodified nor wholly without calculation? Or is it more often the case that ethnic commonalities and reciprocity merely mask the commodification of social and economic exchanges? Does this straddling lead to the emergence of new kinds of hybrid identities and practices? In considering these questions, the authors specify the ways in which consumers contribute to identity formation among market women.

This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

In Women’s Place in the Andes Florence E. Babb draws on four decades of anthropological research to reexamine the complex interworkings of gender, race, and indigeneity in Peru and beyond. She deftly interweaves five new analytical chapters with six of her previously published works that exemplify currents in feminist anthropology and activism. Babb argues that decolonizing feminism and engaging more fully with interlocutors from the South will lead to a deeper understanding of the iconic Andean women who are subjects of both national pride and everyday scorn. This book’s novel approach goes on to set forth a collaborative methodology for rethinking gender and race in the Americas.

As cultural mediators, Chamelco's market women offer a model of contemporary Q'eqchi' identity grounded in the strength of the Maya historical legacy. Guatemala's Maya communities have faced nearly five hundred years of constant challenges to their culture, from colonial oppression to the instability of violent military dictatorships and the advent of new global technologies. In spite of this history, the people of San Juan Chamelco, Guatemala, have effectively resisted significant changes to their cultural identities. Chamelco residents embrace new technologies, ideas, and resources to strengthen their indigenous identities and maintain Maya practice in the 21st century, a resilience that sets Chamelco apart from other Maya towns. Unlike the region's other indigenous women, Chamelco's Q'eqchi' market women achieve both prominence and visibility as vendors, dominating social domains from religion to local politics. These women honor their families' legacies through continuation of the inherited, high-status marketing trade. In Maya Market Women, S. Ashley Kistler describes how market women gain social standing as mediators of sometimes conflicting realities, harnessing the forces of global capitalism to revitalize Chamelco's indigenous identity. Working at the intersections of globalization, kinship, gender, and memory, Kistler presents a firsthand look at Maya markets as a domain in which the values of capitalism and indigenous communities meet.

El Alto, Rebel City combines ethnography and political theory to explore the astonishing political power exercised by the indigenous citizens of El Alto, Bolivia in the past decade.

This book documents urban experiences of dissent and emergent resistance against disjunctive global and local capital, technology and labour flows that converge and intersect in some of Asia’s fastest growing cities. Rather than constructing occupants of the city as simply passive victims of globalisation or urbanisation, it presents ways in which people are using everyday strategies embedded in cultural practice to challenge dominant socio-economic and political forces impacting on urban space. Taking the city as a site of contestation and a stage where social conflicts are played out, the book highlights the connections between urban power and dissent; the nature and impact of resistance; how the spatiality and built environment of the city generates conflict and, conversely, how protagonists use the cityscape to stage their everyday and public dissent. The contributors explore the conditions, strategies, and outcomes of such dissent and forms of cultural resistance, and explore the following themes: the impact of urban development, gentrification and ghetto-isation; urban counter narratives and the re-imagining of city spaces; the role of grassroots activism and social movements; cultural resistance in the creation of neighbourhoods and communities; the impact of gender, class and the politics of identity on forms of dissent; the formation of transgressive spaces.

“A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice

Embedded Entrepreneurship examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs’ social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity; that economic actors’ market agency is shaped by cultural experiences; that entrepreneurs' prototypical “individualism” is socially contingent; and that cultural meanings channel economic value among economic and social domains. Addressing core questions about “embedding”, the authors suggest theoretical convergences between economic anthropology and economic sociology. Contributors include: Signe Howell, Ingrid Rudie, Leif Manger, Olaf H. Smedal, Frode F. Jacobsen, Kristianne Ervik, Anette Fagertun, Lars Gjelstad, Nils Hidle, Anja Lillegraven, Solgunn Olsen and Ingvild Solvang.

This volume on beer in Africa focuses on the making and unmaking of self in the inchoate, dark, exalted and sometimes upsetting context of bars, shebeens and other formal and informal drinking occasions. Beer in Africa takes the production and consumption of fermented drinks as its point of entry to investigate how local actors deal with the ambivalent and the hazy, and how this ambiguity stands as the sine qua non of social life and daily practice.

These essays reexamine European forts in West Africa as hubs where different peoples interacted, negotiated and transformed each other socially, politically, culturally, and economically. This collection brings together scholars of history, archaeology, cultural studies, and others to present a nuanced image of fortifications, showing that over time the functions and impacts of the buildings changed as the motives, missions, allegiances, and power dynamics in the region also changed. Focusing on the fortifications of Ghana, the authors discuss how these structures may be interpreted as connecting Ghanaian and West African histories to a multitude of global histories. They also enable greater understanding of the fortifications’ contemporary use as heritage sites, where the Afro-European experience is narrated through guided tours and museums.