A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.

This comprehensive reference covers all aspects of politics and voting—from elections and campaigns, to major political figures and parties, to the role of media and major activist groups. As America's population changes, so do its political trends. This insightful resource captures the evolution of American politics and elections in the 21st century, explaining the identities and roles of lobbyists, activists, politicians, and voters. Featuring contributions from distinguished researchers and academics in the areas of political science, social science, and journalism, this encyclopedia explores the contemporary political landscape, offering an opportunity to compare and contrast related decisions, events, and statistical information from the recent past. Informative background essays explore all aspects of voting-related politics and policy, evolving electoral trends and the issues that account for those changes, and the impact of the ever-changing composition of America's population on polling and elections. This work incorporates the results of the 2012 elections, thus providing important insights into modern voting trends and their meaning for the future of the United States.

Some of the most populated and storied American cities had mayoral elections in 2013. Open contests in New York City, Los Angeles and Boston, for example, offer laboratories to examine electoral trends in urban politics. Cities are facing varied predicaments. Boston was rocked by the bombing of the marathon on April 15. Detroit is roiled by being the largest U.S. city to declare bankruptcy, and Chicago, which had an open, competitive election in 2011, is dealing with significant gun violence. San Diego’s mayor resigned in August 2013 due to sexual harassment charges and other mayors are surrounded by corruption scandals. Houston and St. Louis had non-competitive elections recently but their mayors are notable for their tenure in office and emphasis will be on public policy outcomes in those cases. Leaders in most cities face dramatic changes and challenges due to economic and social realities. The Keys to City Hall offers a complete and succinct review and analysis of the top mayoral campaigns in major American cities in recent years as well as the politics and public policy management of those urban areas. Emerging theories of urban governance, demographic changes, and economic conditions are examined in introductory chapters; the introduction will provide a unique and comprehensive focus on major trends in advertisement, changes in campaign strategies, fundraising, and the use of social media at the local level. In Part Two, scholars with expertise in local politics, urban public policy, and the governance explore some of the largest and most noteworthy U.S. cities, each of which has a recent, competitive mayoral election. They will also provide updated data on mayoral powers and problems faced by local executives. Written as lively narratives in a highly readable style, this book advances theory on urban politics by reviewing developments in the field and aligning theoretical approaches with realities on the ground based on the most recent elections and governance structures. As such, it will be a much needed resource to scholars interested in local politics, and the public policy debates of specific major urban and metropolitan areas.

Demonstrates why elections fail to promote democracy when countries lack democratic experience and are held during civil conflict.

11. Leaders - Ian McAllister

"From this practice stems the endemic underrepresentation of minorities in our political life. Enforcement of the Voting Rights Act has led to increased minority electoral success, but the strategy most commonly used - creation of majority-minority districts - has come under attack in the Supreme Court.".

The Los Angeles Times bestseller "Intelligent....Their book represents a burgeoning literary genre--studies of Roveology, which is the art of using what Republicans embrace, marketing information and what they theoretically are wary of, federal power, to elect more Republicans." --George Will, Newsweek "Persuasive....Hamburger and Wallsten discuss in great detail the misuse of executive branch power for raw political purposes." --Mark Schmitt, Washington Monthly The single greatest priority for the Bush administration has been the consolidation of executive power. That power has been wielded like never before for partisan gain: to win current and future elections for Republicans across America. The Democrats had everything going for them in the 2006 election, but all the obstacles Republicans have been constructing paid off by denying them an even bigger win. Democrats are confident going into 2008, but the Republican advantages endure. Through a rigorous examination of the GOP machine, this book reveals how a true Democratic resurgence faces steep barriers--barriers erected by conservatives who have worked to build their dominant position since the days of Barry Goldwater. "Incisive journalistic digging...One Party Country does a good job of spelling out the GOP electoral strategy objectively and in detail." --The Christian Science Monitor

While the media pay the most attention to the actions of the national political committees, political scientists have long emphasized the key role of local party organizations. Despite sweeping changes in the political environment, remarkably little research has sought to understand precisely how these local parties are structured, what they do, and whether they have any impact on the political system. In Local Party Organizations in the Twenty-First Century, Douglas D. Roscoe and Shannon Jenkins use data collected from more than 1,100 local parties in forty-eight states to provide the most thorough examination of the role of local political parties in the US political system, something that has been lacking in contemporary accounts of the role of parties. They show that party organizations take particular forms and engage in certain activities because political actors find these forms and activities useful for winning elections. While past research has centered primarily on the role of national and state political parties in the United States, this book demonstrates the continuing central role of local political parties in the electoral process, providing readers with a more comprehensive understanding of the US party system.

The two-month long Election Day in Florida made one thing clear: We need to find ways to make the American political system more responsive to the demands of all citizens. This book provides a critical assessement of a broad range of electoral reforms proposed to enhance responsive government. The book aims not only to analyze the obstacles to full political participation, but to capitalize on the window of opportunity that election 2000 has provided to make our political system more truly democratic--to realize 'democracy's moment.'

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.