Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

Are You Missing the Real Estate Boom? author David Lereah, chief economist for the National Association of Realtors, asks. We are experiencing a historic wealth-building opportunity. To ensure that your don’t miss out, Lereah provides the tools, information, and analysis you need to become a savvy real estate investor. And he shows how to integrate real estate into your overall investment strategies and financial planning goals. Among the information you’ll find in the book: How to become a master at dealing with real estate agents, brokers, and lenders. Which home improvements will result in the greatest long-term gains. How to identify the vacation homes and regions that will increase the most in value. How to finance a first-time home—with or without a big down payment. Why will the real estate boom continue into the next decade? Low interest rates are part of the story. Although mortgage rates have notched up slightly over the last year, they still remain historically very low. Technological advances from online real estate listings to automated underwriting to an explosion of financing options have reduced home ownership costs and simplified the process of buying and selling. Continued high demand from baby-boomers buying larger homes, second homes, and retirement homes, and a new wave of immigrants and “echo” boomers buying first homes, ensure that the boom will continue into the next decade. The long-term fundamentals for housing remain strong into the foreseeable future, claims Lereah. Far from a real estate “bubble,” what we are experiencing today is a phenomenon that takes place only once every other generation: a long-term real estate market expansion. Isn’t it time you started taking advantage of it today? Are you missing the real estate boom? Can you increase your wealth from it? For most people—including current homeowners—the answer is a resounding yes. But it’s not too late to increase your stake in the greatest real estate boom of our generation. Whether you are a first-time buyer or already own your home, Are You Missing the Real Estate Boom? will show you how you can dramatically increase your overall wealth. Author David Lereah, chief economist for the National Association of Realtors, shows why the real estate market is poised to climb higher over the next decade—and explains what you can do to profit from it. Lereah calls today’s market a “once-in-every-other generation opportunity.” Today's boom is not just driven by low interest rates—there are a host of demographic and economic reasons why real estate will continue to outpace other investments, from the growing needs of the baby-boomer generation and the rise of the “echo” boomer generation to the new ways real estate is marketed and sold. Are you a first-time buyer? A current homeowner considering whether or not to trade up? There has never been a better time to do so, Lereah convincingly claims. In Are You Missing the Real Estate Boom?, Lereah explains what to look for when you’re buying a home; which improvements add the most value to your current home; what to consider when purchasing rental properties; how to evaluate real estate investment trusts (or REITs); and the pros and cons of second homes. Full of detailed information on how to work with a real estate agent and a mortgage lender, how to analyze local markets and regional fluctuations, and how to best finance your investment, Are You Missing the Real Estate Boom? offers readers the seasoned advice they need to invest with confidence and reap outsized rewards.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

OVER 30,000 COPIES SOLD It’s a terrible feeling. To know you have a gift for the world. But to be utterly paralyzed every time you try to discover what that gift is. Stop procrastinating and start creating! In The Heart to Start, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, showing you how to stop procrastinating, and start creating. The original and battle-tested tactics in The Heart to Start eliminate fear in your present self, so you can finally become your future self: Tap into the innate power of curiosity. Find the fuel to propel you through resistance. Catch yourself “Inflating The Investment.” Prevent self-destructive time sucks and find the time to follow your art, even if you feel like you have no time at all. Bust through “The Linear Work Distortion.” Inspire action that harnesses your natural creative style. Supercharge your progress with “Motivational Judo.” Lay perfectionism on its back while propelling your projects forward. Inspiring stories weave these techniques into your memory. From Maya Angelou to Seth Godin. From J. K. Rowling to Steven Pressfield. You'll hear from a Hollywood screenwriter, a chef, and even a creator of a hit board game. Whether you’re writing a novel, starting a business, or picking up a paintbrush for the first time in years, The Heart to Start will upgrade your mental operating system with unforgettable tactics for ending procrastination before it starts, so you can make your creative dreams a reality. Take your first step and download The Heart to Start. Unlock your inner creative genius today!

Have you tried endless other solutions but nothing seems to work for more than a few weeks – if that? Do you finally want to say goodbye to scrapped blog ideas and products that get thrown in the trash, and discover something which works for you? If so, then you’ve come to the right place. You see, being a successful blogger doesn’t have to be difficult. Even if you’ve tried selecting a high profit niche, spent hundreds or thousands of dollars on ads, self-published eBooks, or used every social media platform and watched it all go down the tubes, you can still succeed. Discover: · How to overcome the fear of starting and embrace the blank canvas of your blog. · The importance of identifying your niche and targeting the right audience. · Strategies for creating high quality content that resonates with your readers. · The balance between optimizing for SEO and maintaining content authenticity. · Techniques for incorporating videos and interactive elements to make your blog dynamic and engaging. This book will install your mind with everything you need to know in creating your own blog with no limitations. It will inspire you to create, and to follow your dreams. All the information and techniques which are presented within this book are designed to aid you come up with your own blog.

In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank." Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book

A unique survey and analysis of the theory and practice of measurement in financial accounts, covering both traditional and alternative methods.

What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

This Book Is An Exercise In Pure Theory At The Micro-Level. Abandoning The Traditional Concept Of Profit, As Being The Residual Difference Between Revenue And Cost, The Book Examines In Detail New Concepts Of Profit And Attempts At Determining The Behaviour Of Firms (Where Management And Ownership Is Separated) In Terms Of These New Profit Concepts. The Entire Gamut Of The Theories Of The Firm And The Theories Of Pricing And Output Determination Under Different Market Conditions Is Examined, To Establish How Conventional Analysis Leaves No Room For Firm S Growth, As The Surplus Generated By A Firm Exhausts Itself In Returns To Factor Inputs. A General Theory Of Profit Is Then Presented And The Relationship Between Profit And Other Variables, Notably Growth Is Examined, Within A Firm. An Attempt Is Made To Resolve The Conflict That May Arise In The Managerial Objectives And The Objectives Of The Firms (In The Long-Run) Where Ownership Is Separate From Management. Amitabha Mukherjee After A Distinguished Academic Career Obtained A First Class Master S Degree In Economics From Ranchi University (1976). He Obtained His Second Master S Degree In Managerial Economics And Administrative Science From William Marsh Rice University, Houston (1978). He Studied Comparative Economic And Political Stystems In Washington (1978). He Was Awarded His Ph.D. For His Thesis On Behaviour Of Firms (1983). He Carried Out His Post-Doctorate Research At Rice (1985) And At The University Of South Florida, Tampa, Florida, U.S.A. (1987).