Cowboy Slim Jim Watkins has everything he needs to start his own ranch--except a unique brand.

Alone on the range, cowboy Slim Jim Watkins meets a Pony Express rider returning a mail order bride and finds himself a pardner with whom he can share conversation.

**2022 Will Rogers Medallion Award Gold Winner for Western Non-Fiction - Young Readers** Welcome to Western Writers of America’s first anthology for young readers. In this collection of true tales of the West, we leave textbook history in the rearview mirror and take you on a tour of twenty seldom-told dramas, the kind you might stumble across only if you leave the main road to wander the detours and byways of the American story. Here you’ll meet extraordinary characters, from a young buffalo hunter of prehistoric times to riders for the Pony Express, the first African American female stagecoach driver, and the Navajo code talkers of World War II. Did you know that in 1821, a Plains Indian girl trekked 1,400 miles to visit Washington, DC? Or that two brave children, eight and ten years old, took part in the Texas Revolution? Tales in this anthology range wide in time, topic, and mood, yet all celebrate a spirit that is uniquely Western. Founded in 1953, Western Writers of America is the nation’s oldest and most distinguished organization of professionals writing about the early frontier and the American West, its past and present. Now in our sixty-eighth year, our more than seven hundred members write fiction and nonfiction, songs, poetry, short stories, plays for stage and screen, and more. The contributors to this anthology, WWA members all, include bestselling authors and winners of numerous prestigious literary awards. With Why Cows Need Cowboys, we invite you to journey westward with us, and we hope you enjoy the ride.

A colorful account of five centuries of cowboy culture details the life, history, customs, status, job, equipment, and more of the cowboy from sixteenth-century Spanish Mexico to the present.

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

Grown from a special seed, Fuzzy, a huge, strong, friendly creature, becomes Lyn's constant companion until the cold winds blow.

Through verse, a girl explains how she views America's flag.

A most exciting word has the whole library abuzz. What combination of letters could possibly drive a person to do such absurd things? Fascinated children look on as Miss Divine dines on a table, chomps down a chair, and savors a shelf-all to chase down a single word. Written in the style of "There Was an Old Lady Who Swallowed a Fly," this book reveals the only verb that could make a librarian practically purr, and that word is READ.

For: Harry Russell Sr.

Published for devotees of the cowboy and the West, American Cowboy covers all aspects of the Western lifestyle, delivering the best in entertainment, personalities, travel, rodeo action, human interest, art, poetry, fashion, food, horsemanship, history, and every other facet of Western culture. With stunning photography and you-are-there reportage, American Cowboy immerses readers in the cowboy life and the magic that is the great American West.