In Who They Were, Dr. Robert C. Shaler, the man who directed the largest and most groundbreaking forensic DNA investigation in U.S. history, tells with poignant clarity and refreshing honesty the story behind the relentless effort to identify the 2,749 victims of the attacks on the World Trade Center. No part of the investigation into the 9/11 attacks has taken as long or been less discussed than the daunting task of identifying the victims -- and the hijackers -- from the remains in the rubble of Ground Zero. In Who They Were, Dr. Robert C. Shaler, former director of the Forensic Biology Department at the New York City Office of the Chief Medical Examiner, tells the inside story of the relentless process of DNA identification and depicts the victories and frustrations that he and his team of scientists experienced during more than three years of grueling work. On September 11, 2001, New York City was unprepared for the mass-fatality event that occurred at the World Trade Center. The Office of the Chief Medical Examiner had to completely reconfigure itself to process and identify the nearly 20,000 remains that would eventually come through its doors. Facing an astonishing array of obstacles -- from political infighting and an overwhelming bureaucracy to the nearly insurmountable task of corralling personnel and supplies to handle the work -- Shaler and his team quickly established an unprecedented network of cooperation among public agencies and private labs doing cutting-edge research. More than a story of innovative science at the frontiers of human knowledge, Who They Were also tells the very human story of how Dr. Shaler and his staff forged important and lasting bonds with the families of those who were lost. He shares the agony of mistakes made in the chaos and unintended misidentifications resulting in the excruciating difficulty of having to retrieve remains from families of the lost. Finally, Dr. Shaler shares how he and the dedicated team of scientists who gave up more than three years of their lives when the rest of the world had moved on had to face the limits of science in dealing with the appalling level of destruction at Ground Zero and concede that no more victims would be sent home to their families. As of April 2005, when the process was suspended, only 1,592 out of the 2,749 who died on that fateful day had been identified. With compelling prose and insight, Who They Were reveals the previously untold stories of the scientists determined to bring closure to devastated families in the wake of America's largest disaster.

Provides biographical data concerning pioneers in the fields of medicine, science and technology, the arts, history, and space.

Ideas are at the heart of our politics. They are the means by which people are influenced and mobilised. Australian politics have been shaped by distinctive patterns of political thought from the colonial period to the Rudd government. But how have these patterns arisen? And what have been their effects on shaping what we think is politically po...

TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies". This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.

In "What Were They Thinking? Avoid Behaviors and Attitudes That Can Ruin A Job Interview," author and workforce development professional Janice R. Jenkins explores some behaviors and attitudes that can derail a candidate's job interview. Learn strategies for giving great job interviews.