White Motor Company was a major producer of American trucks between 1919 and 1980 with its primary manufacturing facilities in Cleveland, Ohio. The company began as a sewing machine manufacturing concern founded in 1876 by Thomas H. White and expanded by his sons into steam and gasoline-powered automobiles; however, it was in the trucking field that White made its mark. During its production years, White offered a broad array of light, medium, and heavy-duty trucks before concentrating on the latter from the 1960s on. In addition to its brand name, White purchased and/or marketed a number of other trucking manufacturers, including Reo, Diamond T, Diamond Reo, Autocar, Whitehorse, PDQ, Western Star, and White Freightliner trucks. White fell on hard financial times and declared bankruptcy in 1980. The named lived on for awhile in the 1980s under the parentage of corporate giant Volvo. This book reviews White medium and heavy-duty truck models in roughly the decade of the 1960s, including the 1500, 4000, 5000, 7400, and 9000 series.

In 1951, Freightliner signed an agreement with the White Motor Co. to sell Freightliner trucks through White Dealerships. The trucks became White-Freightliner, gaining momentum through the 1950s and exploding in sales through the 1960s. As you look at the photos on the pages of this book, you will see just a few of the many different customers and hauling jobs they did in the peak of their popularity. Small, medium or large hauling jobs, White-Freightliners fit right in to the needs of the trucking industry.

As we start the 1960s, the current Autocar truck models were well on their way in popularity. White had purchased Autocar in 1953 yet Autocar trucks continued thru to the 1970s as part of the "Big Four" White brands. The Interstate Highway System was being expanded through the country in the '60s, but many roads were still rugged. The cure for many truckers was to buy an Autocar, highly regarded as a rough, tough and sturdy truck. Ron Adams picks out the best in his vast collection of Autocar truck photos, all the hardest working trucks hauling goods across America in the 1960s, one of the most interesting decades in trucking. Not only does Adams provide detailed information about the trucks, he doesn’t forget the trailers, trucking companies, and hauling configurations seen in the photographs.

T. A. Peterman needed a better truck to haul logs in the northwest, so after experimenting and then acquiring Fageol Motors, he came up with a formula to create rugged, tough trucks to battle curvaceous, undependable mountain roads, earning the nickname ‘betterbuilt’ trucks. Peterman died in 1945, but management helped make Peterbilt a serious producer of heavy-duty trucks up to its sale to PACCAR in the late 1950s. In August 1960 Peterbilt moved to a new facility and became a division of PACCAR, carrying on its own tradition while retaining its product line. A western builder, Peterbilt’s popularity escalated throughout the states through the 1960s, leading the company to start a new plant in Tennessee by the end of the decade. At the height of their popularity, Peterbuilts are portrayed through large format photographs taken at the time when these heavy haulers were put to work. See them in action and read about both the trucks and owners who operated them.

White Motor Company was a major producer of American trucks between 1919 and 1980 with its primary manufacturing facilities in Cleveland, Ohio. The company began as a sewing machine manufacturing concern founded in 1876 by Thomas H. White and expanded by his sons into steam and gasoline-powered automobiles; however, it was in the trucking field that White made its mark. During its production years, White offered a broad array of light, medium, and heavy-duty trucks before concentrating on the latter from the 1960s on. In addition to its brand name, White purchased and/or marketed a litany of other trucking manufacturers, including Reo, Diamond T, Diamond Reo, Autocar, Whitehorse, PDQ, Western Star, and White Freightliner trucks. White fell on hard financial times and declared bankruptcy in 1980. The named lived on for awhile in the 1980s under the parentage of corporate giant Volvo. This book reviews White medium and heavy-duty truck models in roughly the decade of the 1950s, including the WC, 3000, 4000, 5000, and 9000 series.

After WWII Americans were anxious to re-stoke the economy after a long “make-do with what you have” dry spell. By the 1950s new highways were being built, new trucking companies were being formed and old ones revived. Americans were buying newly-styled cars and the latest technologies once again. Semi-trucks helped pave the way for this huge growth spurt in America with dependable trucks built by Mack, GMC, Chevrolet, Ford, Dodge, International, White Freightliner, Peterbilt, Kenworth, Diamond T, Reo, Autocar, Brockway, Sterling and others, many using the increasingly popular diesel engines made by Buda, Hercules, Waukesha, and Cummins, which helped their heavy loads haul quicker. Ron Adams portrays this booming era with over 300 superb photos of trucks hauling cement, fuel, and a variety of goods to enthusiastic Americans.

Peterbilts among enthusiasts. Starting in 1939 when Peterbilt was formed (after acquiring Fageol trucks), this golden era of trucking is portrayed through large period photographs when these heavy haulers were put to work. Captions not only tell about the truck, but also about the companies and owners who operated them.

The continued improvement of roadways and the dawn of the Interstate highway system in the 1950s was a boon to American industry in general and the trucking industry in particular. This marque-by-marque photo collection provides a comprehensive and nostalgic look back at the rapid development of the tractor-trailer rigs that resulted. Manufacturers like GMC, Chevrolet, Ford, Dodge, White, Freightliner, Peterbilt, Kenworth, Diamond T, International, Mack, Autocar, Brockway and Sterling are shown hauling everything from Cadillacs to cabbage across town, up the coast and over mountain passes. Thorough captions describe the development and history of each model as depicted in archival black-and-white and period color photography.

Autocar’s roots go way back into the early 1900s and became known for tough and rugged trucks. When WWII came, very few trucks for civilian use were produced and by the end many trucks were worn out from constant use. After the war, civilian production began again in full force because of the lack of new trucks. In 1950, when Autocar introduced the new driver cab, the louver design was eliminated. The old style flat windshield sleeper cabs were used up until 1953 (the same year that Autocar was purchased by the White Motor Co.) when the new sleeper cab was introduced. Autocar became the top-of-the-line marque for White and marketing focused primarily on specialized applications, such as construction, logging, mining and oil industries. See the rest of the “World’s Finest” helping do their part to revive America in the 1950s.

Unable to find a manufacturer to build his new design, Leland James, the founder of Consolidated Freightways, founded what would become Freightliner. Photographs handpicked from the Freightliner Corporate Archives, combined with in-depth captions, document Freightliner trucks from those first trucks up to its partnership with Daimler Chrysler. Through the years Freighliners trucks brought many innovations including the all-aluminum cab, the integrated aluminum sleeper compartment and the full 90 degree tilt cab, all documented in the book.