This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Microsoft® Windows 7 In Depth Beyond the Basics…Beneath the Surface…In Depth Microsoft Windows 7 In Depth is the comprehensive guide to Microsoft's Windows 7 for everyone who's no longer a Windows beginner: corporate, small office/home office, and personal users alike. Top Windows authors Robert Cowart and Brian Knittel have packed this 1,100-page book with intensely useful and practical information that can't be found elsewhere. You can turn here for expert guidance on... " Migrating to Windows 7 as an individual - or rolling it out throughout a business " Making the most of Windows 7's powerhouse media tools " Installing, configuring, and managing Windows 7 networks more quickly and efficiently " Securing Windows 7 PCs against spam, spyware, viruses and other "Net Nasties" " Using the updated Windows 7 interface more efficiently " Troubleshooting and solving Windows 7 problems more rapidly " And much more..