Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

Microsoft's Windows Vista will open up for its users a whole new way of using their PCs. With plenty of screenshots to guide users along the way, respected author Chris Fehily takes readers through Vista's breakthrough capabilities, including its new user interface, Sidebar, Internet Explorer, Media Player, anti-spyware, Mail, SideShow, and photo-sharing capabilities; as well as all the new enhancements included in the Service Pack 1 update. Windows Vista Service Pack 1 will deliver improvements and enhancements to the existing Vista features that will significantly impact customers, and this book is the quickest way to mastering them! The updates in Windows Vista SP1 cover quality improvements (reliability, security, and performance), support for emerging hardware and standards, and more. Windows Vista SP1 will include improvements that target some of the most common causes of crashes and hangs, giving users a more consistent experience.

If you have Windows XP on your computer, you'll want Windows XP: Visual QuickStart Guide on your bookshelf-it's as simple as that. Even veteran Windows users will quickly discover that the changes in Windows XP go far beyond a radically redesigned interface. And to get the most out of this powerful new operating system-including all of its bundled software and goodies-there's no place better to start than the straightforward, task-oriented approach of Peachpit's popular Visual QuickStart series. In this volume, veteran author Chris Fehily gets right down to business, covering both Home and Professional versions of Microsoft's redesigned operating system in this single edition. After a thorough introduction to the new interface, chapters cover topics such as installing and removing programs; working with documents, accessories, and multimedia; going online; printing; hardware issues; maintenance; and more. Along the way you'll find plenty of screen shots and other graphic aids to acclimate you to all that's new in Microsoft's operating system, as well as the types of undocumented tips and tricks that can only be gleaned from hard-won experience-the author's, not yours!

* Covers the essentials: An individual Internet user needs to know to help maintain personal privacy. Topics include securing a PC and Internet connection, knowing the risks of releasing personal information, cutting back on spam and other e-mail nuisances, and dealing with personal privacy away from the computer. * Covers the enhanced features of the latest releases of Internet filtering software and privacy tools. * Series features: The...For Dummies series has always been popular with new Internet users. Internet For Dummies remains the #1 beginning reference for Internet users. This book looks to follow the successes of its predecessors.

How we lost control of the internet—and how to win it back. The internet has become a battleground. Although it was unlikely to live up to the hype and hopes of the 1990s, only the most skeptical cynics could have predicted the World Wide Web as we know it today: commercial, isolating, and full of, even fueled by, bias. This was not inevitable. The Gentrification of the Internet argues that much like our cities, the internet has become gentrified, dominated by the interests of business and capital rather than the interests of the people who use it. Jessa Lingel uses the politics and debates of gentrification to diagnose the massive, systemic problems blighting our contemporary internet: erosions of privacy and individual ownership, small businesses wiped out by wealthy corporations, the ubiquitous paywall. But there are still steps we can take to reclaim the heady possibilities of the early internet. Lingel outlines actions that internet activists and everyday users can take to defend and secure more protections for the individual and to carve out more spaces of freedom for the people—not businesses—online.

Psychoanalysis Online 3: The Teleanalytic Setting is a highly topical, continuing conversation on the role of technology in psychoanalysis and its tremendous potential for outreach to patients in the global economy. It describes the essentials of a framework for teleanalysis that is secure in terms both of technology and ethical stance. The technology is a third in the therapeutic alliance and its impact needs to be analysed like every other element in the field. Teleanalysis appears to some people to be a distancing methodology but the authors report surprising closeness across a distance. Teleanalysis offers a window into the analytic pair's experience of time, space, deprivation, fantasy, and physicality and shows unconscious dynamics displayed graphically on the image on the screen. The book looks at the convenience and impact of internet use among various communities including LGBTQI in terms of defense against and transition to intimacy, and gives clinical evidence of transformation made possible through the therapeutic aspects of technology.

This title is designed to teach the new computer user how to easily work with a variety of digital media. It doesn't assume the reader wants to learn how to use just one product, but covers multiple products and technologies together in a logical fashion.

Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Marvel at the Brandenburg Gate, climb the Reichstag's dome, and check out Checkpoint Charlie with Rick Steves Berlin! Inside you'll find: Comprehensive coverage for spending a week or more exploring Berlin Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the colorful East Side Gallery and the Memorial of the Berlin Wall to cozy corner biergartens How toconnect with local culture: Raise a pint with the locals and sample schnitzel, stroll through hip Prenzlauer Berg, or cruise down the Spree River Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax Self-guided walking tours of lively neighborhoods and incredible museums Detailed neighborhood maps for exploring on the go Useful resources including a packing list, a German phrase book, a historical overview, and recommended reading Updated to reflect changes that occurred during the Covid-19 pandemic up to the date of publication Over 400 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on every neighborhood in Berlin, as well as day trips to Potsdam, Sachsenhausen Memorial and Museum, and Wittenberg Make the most of every day and every dollar with Rick Steves Berlin. Expanding your trip? Try Rick Steves Best of Germany.

What is the ground reality for a Salesman? Do the various laws, theories, hypotheses, anecdotes and sayings of science, mathematics, literature, engineering, management, history ? in fact, everything that we painstakingly read and absorb in order to gain our college degrees before we start working, equip us for field situations when we actually go into the all?too?real?world of Sales? Can we really use the academic learning we struggled with and paid so much for, to sell better? Are there certain factors (which do not appear in the pages of any college or business school text), that are crucial to success in Sales? In an engaging narrative based on his own 15 years in the field, the Author explores the answers to just these questions. The book is light reading and fun but the lessons it contains are both down?to?earth and serious. This is not a self?help book to make you a Sales champion, but if you do pick up a few tips along the way, then that is a double whammy!